How to plan copywriting for Taobao details page

As for the delivery method of Internet copywriting, what needs to be paid attention to is the type of copywriting. Different types of writing methods and application scenarios are different. Understand what types of copywriting there are, and which type of copywriting to use in different situations!

1: Active type

Give consumers a concrete reason to choose or be more inclined to your product. The focus of this kind of copywriting is to integrate the value of your product into this specific scene. Let consumers instantly feel the benefits of using your product in this scenario based on the description in your copywriting!

You and your competitors are about the same value. What you have to do is to be more careful in your copywriting than your competitors. Specifically, you need to be more aware of users' lives and actively help users create a scenario for using your product.

For example, if you sell weight scales, everyone can basically do the same thing

The key question is how can you get consumers to choose your product

Generally those who sell scales are just for weight loss!

If you say that precision makes health a reality

This scene is very concrete, and it is easy for users to picture the picture described in this copy in their minds.

More convincing than directly losing weight!

People are often sensory animals. Compared with abstract words, vivid and experienceable scenes will be easier to understand and accept!

For example

Many businesses feel that e-commerce is not easy to do until they pay attention to reforming e-commerce

The fact that it is not easy to do in the first place does not mean that the e-commerce platform is not good

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It’s OK if the second merchant pays attention to reforming e-commerce! Then should I go and take a look?

As long as they think of these two points, the purpose of the copy will be achieved!

Three: Strength type

Go straight to the point and use excellent product functions, performance and quality to create a feeling for consumers that I am the right choice!

Compared with other merchants, your product is indeed outstanding. It is best to have a feeling that no one is me but others are me! Then focus on the value display of the product.

For example, Sister Dong’s Gree air conditioner has been quite popular recently. I believe most people will be familiar with the following copy:

Gree air conditioner, masters the core technology!

The message conveyed by this copy is very clear. As an e-commerce product, air conditioners have technical requirements! Good technology, of course, comes with good air conditioning. The weight behind the four words "core technology" is something that almost everyone can understand. So, what do you think of an air conditioner with core technology?

Such copywriting cannot be written casually, and Sister Dong’s Gree does have the strength to match the copywriting.

***13 internationally leading technologies and a total of 22,597 patent applications, including 8,310 invention patent applications.

If your product is powerful, you must show it. After all, you still need to be strong to make iron. No matter how you write the product copy, it is the product itself that ultimately gives the user experience! An excellent product itself is the best copywriting!

Four: The copywriting of dreams

Although it is lofty and nihilistic, it can inspire your dreams. Attract your passion at the level of values!

This type of copywriting is more suitable for products with relatively high brand awareness.

Because the products at this stage are of reliable quality, everyone’s competition has gone beyond the product level.

Entering the stage of brand differentiation positioning display!

For example, Vanke

There is no skyscraper in the world higher than the Temple of Heaven!

For example, in modern times

To conquer, all dissatisfied

Express the tone of the target group, people with a strong desire to conquer and ambition! In fact, as long as any man sees this advertisement and the picture of the car, he will be tempted! As long as money is not a problem, it is very likely that you will become a Tucson owner because of this tonality recognition!

Product copywriting is the way to reflect the value of the product, and it works a bit like a three-pointer!

Good copywriting can make all the difference! And choose a suitable copy type for copy writing. Communication and the final effect will have a certain degree of impact!