What should workers pay attention to when setting up a stall during summer vacation?

Many college students choose to experience life during holidays, especially during summer vacation. They like to set up stalls in night markets. In this way, they can not only exercise themselves, but also improve their social practice abilities.

For students who are setting up stalls for the first time, there are several aspects that need to be paid attention to:

1. Address selection

Try to choose a place with a large flow of people. , even in a particularly prosperous night market, there are differences between stalls. I would rather choose a stall that is very small at the entrance than a stall deep in the night market. According to the psychology of customers, they are generally more interested at the beginning, but lose interest halfway through the shopping. Only about half of the people can visit the entire night market, and these half of the people basically go to the back to buy. The lower the desire. Therefore, the stalls located at the front are far better than the stalls at the back in terms of customer flow and sales rate.

2. Customer positioning

Every product cannot cover people of all ages and genders, so it is important to position yourself well. For example, if you plan to sell products such as night lights, your customer base will be mainly young people. These gadgets are only interesting to young people who love novelty and fun. Old people value practicality and most of them will not buy them. Another example is snacks, which have the widest audience, but they cannot cover everyone's tastes. At most, most people just like to eat them. Therefore, think about what kind of people your products are intended to earn money from, and then this is your customer positioning.

3. Product selection

After you determine what kind of group your target customers are, it will be easier to choose the product. The elderly like cheap and affordable things, young people like novel and interesting things, and children like various snacks and toys. Whichever group you plan to sell to, choose products that correspond to the preferences of this group. For example, if you want to sell goods to young people, then choose something that young people like. This happens to be consistent with your age. Your aesthetics are universal to this group. Some things that are both practical and beautiful are irresistible to most young people nowadays, such as cups with various cute shapes, notebooks with beautiful covers, etc.

One thing to note here is not to choose something that costs too much. Students themselves do not have strong financial resources, and the high cost of goods is a burden for them. And you don’t know whether these items can be sold out, whether the styles will become outdated in the future, whether you will continue to set up a stall, etc. Once the unit price of the product is very high and it remains in your hands, not only will you not make any money, it may also cause a backlog of goods and waste. In the end, the money earned is not as high as the value of the backlog of goods, so the gain outweighs the loss.