Brand activities of Huizhou University Enterprise and Market Research Association

Professional Manager Challenge The Professional Manager Challenge is the largest and most influential brand activity of the Association, and it is also an important link to support the development of the Association. Since 2005, it has been held for 9 times, once a year:

The first "Lipton Cup" Professional Manager Challenge opened a new chapter in the brand activities of the Association.

The second "M-Zone Cup" competition was held in Binjiang Park, and the atmosphere became stronger and the activity reached its climax for the first time.

The third "Pepsi Cup";

The 4th Professional Manager Competition was sponsored by Guangdong Incubation Food Co., Ltd. and Gordon Glasses. After hard work, the activity is still hot.

The sponsors of the Fifth Competition are Wei Yuan, Lv Xue Bioengineering Co., Ltd., Huashengtang Weijiasi Apple Vinegar Co., Ltd., Guangzhou Wanglaoji Co., Ltd., Hangzhou Wahaha Co., Ltd. and Foshan Jianlibao Co., Ltd. This year, not only the funds are sufficient, but also the publicity, work deployment, management and other aspects are arranged in place, the content is greatly innovative, the attraction is once again enhanced, and the activity has reached a climax again and won unanimous praise. After the game, the association did not receive any criticism from the players.

The 6th competition was sponsored by Bockarie Khan, Wei Yuan and Wahaha. The preparation and temporary response of this contest have been greatly improved, and the theme of the event is innovative and the management is in place, which has been widely recognized by the teachers and students of the whole school.

The seventh competition was sponsored by Huiyuan, Shenbao, Jianlibao and Taifu. The theme of this contest is "I am a professional manager", and the organizing committee of the contest was established by collective leadership, which improved the organizational quality of the contest. We have expanded publicity and strengthened cooperation with businesses and the media. In the rematch stage, virtual start-up funds are set up for the players to use, and the players are required to make financial statements. The financial operation and coordination ability of each participating team were investigated in a targeted manner, and the theme of the event was reflected from all aspects.

The eighth competition was sponsored by Mengniu, Vitasoy and Haoliyou. This competition summarizes and attaches importance to the experience and lessons of previous competitions. Before the competition, the research team of the association conducted an in-depth investigation and interview with the last contestants. Innovate the publicity methods of the competition, deepen the theme and slogan of the competition, and strengthen communication with the contestants. It is more flexible in material management and personnel arrangement, and improves all kinds of details of the competition, which has won unanimous praise from teachers and students of the school.

The ninth competition was sponsored by Coca-Cola, Nestle, Nongfu Spring and Bockarie Khan. The scale of this competition has been further expanded, the form has been further innovated, and the academic nature has become more remarkable, which has been fully recognized by the judges and teachers.

After nine years of ups and downs, nine years of accumulation and precipitation, the professional manager challenge continues to glow and form its own unique advantages:

(1) Rich experience: This brand activity has been held for 9 consecutive years and enjoys a certain brand effect in Huizhou University. Combining this brand activity with the company will greatly enhance the company's popularity in Huizhou University;

(2) Long time: The whole activity cycle lasts for more than one month, and some relevant information of the company is interspersed at an appropriate time, which invisibly deepens the image of the company in the eyes of students;

(3) Great efforts: various publicity methods. In addition to conventional banners, posters and billboards, school media (such as TV stations, radio stations, newspapers, etc. ), the association's website and newspapers (also published by other schools) are also used to follow up activities and carry out a series of activities to increase influence;

(4) Creativity: The leaflet is unique, and a questionnaire specifically for sponsors is designed on the back of the leaflet. The main content is to publicize the company's corporate culture and related business philosophy, so that college students can know more about the knowledge of modern enterprises;

(5) Enthusiasm: According to the summary of previous competitions, the students paid great attention to this activity and participated in it with great enthusiasm, and supported us to hold such an activity. It is also suggested that we hold more meaningful and substantive activities in the future. There is also the power of relatives and friends that cannot be ignored. The full support of relatives and friends to the players and the atmosphere of "gunpowder smell" at the scene make everyone look forward to who will fall, and the voting session will surely arouse a more powerful and shocking competition frenzy;

(6) Have a goal: to build a first-class brand activity of Huizhou University! Through various activities held by us, members and classmates can get close to the enterprise, enter the enterprise, understand the enterprise, understand the times, and define their life goals, so as to exercise their interpersonal skills and skills, realize the combination of theory and practice, and lay a good foundation for going out of society in the future. Let's join hands to create the future!

Market research competition

The market research contest is another landmark school-wide large-scale activity launched by the enterprise and market research association after the professional manager challenge and the simulated job fair. It aims to enrich campus life and provide a platform for college students to put theory into practice. On June 5438+065438+ 10, 2009, the "First Market Research Competition" kicked off the market research competition of Huizhou University. This competition will last for nearly one month, and it has received a strong response in Huizhou University, and has been widely praised by leading teachers and students, and won the honorary title of "the most influential activity".

On the basis of the first competition, the second market research competition summarized and innovated the rules of the competition, made more preparations in the early stage, made the competition more professional, standardized and humanized, and hired professional teachers from the school as the guiding teachers of the competition.

The 3rd Market Research Competition was held in June, 20 1 1 with the theme of "investigating the current market situation and seeking development opportunities" and the slogan of "adjusting the reality, studying excellent cases and leading the new atmosphere of Huiyuan". The third competition absorbed the advantages and disadvantages of the previous two competitions, making the competition more perfect. Compared with the previous year, the topic selection is very different. The research topics are mostly off-campus research, including entrepreneurship, environmental protection, public welfare, cultural industry, social security and so on. It is more convenient for players to play in the research. At the same time, they not only increased their scientific research experience, but also felt their obligations and responsibilities to the society as college students, which was widely recognized by the teachers and students of the whole school.

The 4th Market Research Competition still follows the theme of the last session, adjusting the actual situation, investigating excellent cases, leading the new atmosphere of Huiyuan, constantly pioneering and innovating on the original basis, providing a platform for Huiyuan students to fully display themselves, combining learning with application, and conducting market research, which was well received by teachers and students.