General situation of Jinan cigarette factory enterprise development

Enterprise spirit: learning and progress, unity and progress, enthusiastic help and overall optimization. The general group emphasizes unity, overall awareness and team spirit, which not only recognizes the independent role of individuals, but also pursues the improvement of overall quality. Pursuing the political, technical and cultural qualities of all employees in the enterprise; Pursuing high efficiency in production, operation and management; Pursue the high quality of production, products, talents, management and service, fight the tide of market economy with collective wisdom and strength, and be an eternal general.

Quality policy: First-class inside and outside, satisfaction inside and outside, perseverance and constant pursuit.

Enterprise inscription-generals are not history.

"GM" here refers to: GM, GM brand and GM Group.

The general has yesterday's glory and today's impressive achievements, but the future risks do not believe in the glory of history. Competition and crisis are with the general. In order to keep the generals from becoming history and keep their elegant demeanor, we need to remember the hardships of starting a business, forget success, be prepared for danger in times of peace, and be eternal trudgers and strugglers.

The basic management thought of enterprises pursues the theory of "people-oriented" and adheres to the principle of "honesty, respect, caring for people and educating people is more important than employing people".

"People-oriented, education-oriented" is the basic concept to guide the development of enterprises and standardize enterprise management. In terms of employing people, we believe in "people-oriented", put trust in the first place, and regard human development and achievements as the higher purpose of all work of enterprises. Form a harmonious management model that respects employees' human characteristics and creativity. Adhere to the "four elements" theory and the principle of taking management as the core. That is to say, on the basis of the three elements of laborer, labor object and labor means, the "management" element is added, which is considered as the core element of the four elements. Practice has proved that management has become the decisive factor of enterprise progress, and information technology and scientific and technological progress constitute the two wheels of enterprise development. Adhere to the "barrel" theory and the overall principle. The theory of "wooden barrel" tells us that the volume of water in a wooden barrel is not determined by the longest wooden board, but by the shortest wooden board, and it is also related to the combination between them. If we compare every board in a wooden barrel to every department of the company, it is not the best department but the worst department that determines the overall level of the company. But also closely related to the coordination between departments. The fewer departments, the less internal friction and the higher work efficiency. The focus of our work is to strengthen and reform the worst department to make it as optimized as other departments and achieve the best overall effect. At the same time, it is necessary to minimize the connection between departments, strengthen the coordination between departments, ensure no leakage, and achieve the overall care required by entrepreneurship.

Pursue the theory of "rags" and adhere to the principle of democratic decision-making. Physiologically, everyone has holes in his cerebral cortex. According to Zeng's philosophical and sociological definitions, everyone's level of understanding has certain limitations, and it is impossible to be an infallible knower. Everyone is like a rag. Overlapping rags can effectively plug loopholes, improve the probability of success and limit mistakes to a minimum. Therefore, both enterprise decision-making and daily management must strengthen democratic consciousness.

Adhere to the "shortest path" theory and the principle of high efficiency. The purpose of putting forward the "shortest path" theory is to establish a theory, a belief, a system and a style of work, and to form a dynamic and efficient management mechanism. According to the "shortest path" theory, managers are required to pay attention to efficiency and speed, and the procedures that can be streamlined are resolutely streamlined. If it cannot be streamlined, it is necessary to use the most effective and direct method to complete the necessary procedures in the shortest time.

Enterprise leading values: Pursuing the maximization of wealth "Pursuing the maximization of wealth" is the leading value in our group's value system, which embodies the fundamental purpose of our operation and shows our high-grade pursuit of serving the society based on enterprises. We believe that the greatest wealth of enterprises is the wealth of human resources, and the main function of enterprises is to benefit society and employees. Based on this understanding, we put forward "the pursuit of wealth maximization", which has a broader connotation and a higher realm. Including the pursuit of the greatest contribution of human resources wealth to enterprises and society, the richest management experience and the greatest harvest of two civilizations. Enterprise development strategy: brand-driven, scale operation and diversified development.

Ideological connotation of popular culture

People-oriented consciousness of common desire, sincerity and harmony;

The management thought of combining rigidity with softness and combining rigidity with softness;

The innovative spirit of surpassing oneself and pursuing Excellence;

Strategic and unique market management philosophy. The formula design uses high-quality tobacco leaves from Yunnan and Hunan as the main raw materials, supplemented by imported tobacco leaves from Zimbabwe. The original flavor of tobacco is lined with natural extracts.

Spice, smelling incense highlights the fruity and sweet fragrance, has elegant charm and shows the characteristics of "fruity and sweet". Using the world's most advanced production and processing line-HXD tobacco drying system can further remove harmful substances and miscellaneous gases in tobacco; Tobacco oil is golden yellow; The smell is elegant and refreshing; Flue gas is mellow and transparent; Smooth throat; Taste clean; Long aftertaste. Trademark design has been carefully adjusted in the "general" traditional design style, making the whole design more concise and lively. The combination of red background and gold expresses the good wishes of wealth and good fortune. In the printing process, the laser effect of laser transfer is used. At present, this technology plays an anti-counterfeiting role and makes the whole package look more gorgeous, rich and high-grade. Tipping paper's design, in color, uses a combination of lighter yellow and red bronzing, which is cleaner and brighter than other brands and echoes the style of cigarette labels. ...