About CMA Management Accounting, listen to what the big names in the financial industry have to say

Chen Pei, deputy general manager of the Finance Department of China Unicom Group: The traditional accounting profession will definitely end in the future

I asked my team what the future goals are, and they can be summarized into three major goals: The first is to define the most exclusive service model. The transformation of our production system, in addition to Industry 4.0 and Made in China 2025, also includes services, which are not only financial services, but also supply chain services, talent services, and human resources services. , this is the first goal mentioned, to define the model of exclusive service; the second is to create an employment financial system. I rarely mention management accounting, which is called creating an employment finance system; the third point I pursue in my life is also what I When I was an accountant, what I have been pursuing from the era of computerization to the present is to end the traditional accounting profession. I am optimistic about IMA and CMA. Its Internet-based enterprise information service system construction has jumped out of management accounting and out of the enterprise. No enterprise will never survive in isolation in a market economy environment. Your information has internal control. There are also external needers. How to provide your information to all people who care about you and are not related to you is very, very important, so we should establish a brand new system. This is the birth of management accounting. premise. So can management accounting satisfy us now? We have established an accounting mechanism and a management accounting mechanism in the past few years, but it still cannot satisfy us. We satisfy the boss but not the employees. Our problem is that there is something wrong with our information provision system, and we have to go deep. Thinking about levels, how do we create our new information provision system. The management of closed-loop information formed from the beginning to the end of all operating processes of the enterprise. In this closed-loop process, our acquisition of resources and allocation of resources are all online. All production processes and all personnel involved in the production process can use this We can see from the real-time dynamics of the platform that in fact, the internal resources of the enterprise are transactions. If you want something, we can give it to you, but if you want to make money, you can use orders to describe it. Orders are responsibilities, and spending money means responsibilities. The closed-loop information system is our future. Based on the development direction of the Internet, this also prompts us to rethink and position our future information service system.

Executive Deputy Director of China CFO Development Center and former Vice President of Finance of Huatai Holding Group Yu Shiyong: The comprehensive budget management system is the lifeline of management accounting

China is currently in the Internet + era, and the market Things are changing rapidly. If business managers cannot correctly understand the meaning of comprehensive budget management, do not know how to prepare budgets scientifically, and do not know how to make good use of budgets, it will affect the "survival" of the enterprise. When recruiting for high-end positions on Liepin.com, they will add that if you have CMA qualifications, you will be given priority because you understand management accounting and performance evaluation, and can bring value to the company. If you want to be promoted in a company, getting the certificate shows that you have the qualifications. How to transform this knowledge requires actual practice, a platform, and bringing value to the enterprise.

The path to successful comprehensive budget management: first, we must build a scientific budget management system; second, we must promote it effectively; third, we must create a budget management culture and environment to support the implementation of budget management; fourth, we must build budget information system to support the advancement of budget management projects. Eight major systems of comprehensive budget management have been constructed, including basic budget management system, budget system management system, budget organization management system, budget information system, strategic management system, business planning system, budget preparation system, and performance management system.

There are four inspirations for doing a good job in comprehensive budgeting. First, we must grasp the two keys to comprehensive budget management, the core budget, and build a good foundation; second, we must really make a strategy and truly understand the national conditions, market conditions, and enemy conditions. , I have thoroughly researched the situation; the third aspect is contract constraints, and no contract constraints equal 0; the fourth inspiration is rolling budget to solve the problem of rapid changes.

IMA member, CMA, and President of Huatai Automobile Group Co., Ltd. Wang Guozhu: CMA management accounting helps the CFO bridge the gap with the CEO

Eight years ago, I passed the excellent Cai studied CMA systematically for the first time, and he has been studying management accounting for 8 years to enrich his knowledge. Indeed, management accounting has given me a lot of strength. How financial personnel can combine with business to create value is a question I have been thinking about. What is creating value? The integration of industry and finance is what creates value. There is a tangible value chain and an intangible value chain in enterprise production. Research, production, supply and marketing have a tangible value chain. , everyone thinks there is no problem in creating value.

Then financial personnel and human resources think that it is not a department that creates value, but a support department that creates value. Through the value creation of management accounting, as long as the financial personnel and business personnel are integrated, they can create value themselves. In this process, I have grown together, and they have also grown with me. This is my biggest gain, so today I will work in finance, tomorrow I will work in human resources, today I will work as CEO and CFO, and I have made up for the gap between CEO and CFO. What is it? Some people say the floor, but now I see that it is not the ceiling but the floor. If you remove this line, it is the business. Once the business balance is leveled, it will not be too late for you to become the CEO.

I am very grateful to Youcai for bumping into my waist and letting me learn CMA. Youcai is very good. He has been focusing on CMA training for 8 years. He has become an expert in the "eight years of resistance" and has achieved it in the CMA training industry. Invincible.

Inspur Group (representative of Youcai CMA internal training enterprise) Industry Director Liu Jiabin: Informatization is the foundation of management accounting

Currently, our country is vigorously promoting "Made in China 2025", the core of which is Intelligent manufacturing requires the support of management accounting in at least three aspects. First, personalized small-batch customization, and cost accounting must be more precise; second, networked collaboration requires management accounting to pay more attention to multi-dimensional value analysis such as synergy analysis; third, intelligent manufacturing The powerful Internet of Things behind the model will lay a solid foundation for the popularization and promotion of activity-based costing and further highlight the decision-making function of management accounting. As an excellent domestic supplier of management accounting practices, Inspur regards the integration of information technology and management accounting as an important strategy for product development. It uses "ERP + Internet" to provide platform support for management accounting informatization and help the implementation of management accounting in domestic enterprises. Management accounting units generally start with product budgets, but more than 80% of companies only make two budgets, one is financial and the other is business. Business budgeting is very difficult, and everyone wants to make business budgets. Implemented at every point, especially on the team production lines of manufacturing companies, there are relatively big problems in terms of efficiency and cost control. Several steps are required in the middle. First, make a solid cost budget, then implement the business budget system. The business budget system should have good linkage relationships, standard product support, and finally strengthen assessment. We provided informatization services to the Bingzhuang Group, but found that the management level of the Bingzhuang Group’s financial personnel was very high. It turned out that the Bingzhuang Group had been training CMA talents for many years through CMA training expert Youcai, and more than 300 people had acquired CMA skills. After passing the exam, the training of management accounting talents is also very important and must be kept up, so Inspur also cooperated with Youcai to hold internal CMA training for more than 80 people.

Vice Chairman of IMA Beijing East Branch, Youcai CMA gold medal lecturer, and CMA case teaching expert Yang Ye: CMA is the entrance to the management accounting ecosystem

Management accounting is different from external financial reporting. Internal report accounting is formed, but accounting personnel process, organize and report financial data and information through a series of methods. In a broad sense, management accounting is the full integration of strategy-management-finance, making full use of quantitative and qualitative Analytical tools and methods to help enterprises conduct forecasting, planning, decision-making and risk management at all levels. As for the entire system of management accounting, if the macro system is the most important to everyone, your core is micro skills. In addition, when you expand, it will expand into a macro system. Management accounting must not only deliver value, but also Consider creating value through platforms. The CMA Management Accounting exam is the entrance to the entire ecosystem of management accounting. It will ultimately allow you to roam the entire new ecosystem of management accounting and create huge value for your company and yourself.

Yang Qiang, member of IMA Association, CMA, and former senior director of strategic investment of TAL Education Group: Management accounting is the creator of value

Management accounting can not only look at the surface of the data, but also Seeing the actual situation hidden behind the data, in the context of globalization and the establishment of a financial sharing center, the basic financial functions of financial accounting are faced with three issues: convergence of standards, emphasis on the standards of accountants, and the orientation of accounting. The boss has changed from requiring financial personnel to provide detailed financial data in the past to now providing detailed and thorough plans and plans. In the past, corporate development mainly looked outward, with external companies influencing the company's strategic decisions. But now , companies are paying more attention to solving internal problems and then internalizing value.

Cash flow is the embodiment of enterprise value and can play a role in decision-making measurement and performance evaluation. Therefore, if an enterprise wants to develop, it needs to look at how to increase cash flow. The integration of the entire process of strategy, operations, and finance mainly includes four points: upward, forward, outward, and forward. Upward is mainly connected with strategy, including two dimensions, the first dimension is the formation of strategy, and the second dimension is the implementation of strategy. Moving forward, we need to manage products before they are designed and purchased. Looking outward, we mainly look at factors such as competition situation, industry dynamics, and macro environment. Looking toward the future means looking toward the future when operations, operations, and industry development are changing. If finance wants to create value, it needs to establish the thinking of management accounting, use management accounting methods to respond to these environmental changes externally and within the enterprise, and create value for the development of an enterprise instead of simply recording results. This is the future. Requirements that financial personnel should meet.

Mr. Liu Feng, founder and managing director of Juhe Talents and former senior vice president of Cree International Human Resources Company: CMA is the bridge from CFO to CEO

CEO is the decision-maker and needs What matters is strategy, innovation and courage. As for finance, the CFO is the executor and needs professionalism. This is also the future trend of the entire company's development and financial development. In addition, the CEO is a visible position, and most of the remuneration is floating and closely related to the company's performance. For the CFO, most of the remuneration is mainly fixed. Internationally, about 20% of company CEOs are promoted from CFO, while in China, about 1%. Therefore, I think if you want to grow from CFO to CEO, you need to do the following aspects well, one is strategic vision, the second is management strategy, and the third is market insight. CMA provides a good bridge in this regard, allowing you to step out of your original role and consider issues at the company level. These points are combined with the CMA training concept, that is, to jump out of the original role and consider the issues. Management accounting talents are in high demand. The employment channels for CMA certificate holders are becoming more and more broad.