Are securities investment consultants and account managers the same?

Account managers and investment consultants both serve customers, but their work contents are quite different. The account manager is mainly to develop new customers and serve old customers well.

Investment consultant is to provide investment consulting services, and the focus of the two positions is different. Investment consultants don't have to work hard to attract customers, but they must be more professional than account managers and provide valuable advice.

Extended data

Responsibilities of the securities account manager

1. Develop customers and promote the sales of financial products through direct sales, telephone sales and bank outlets;

2. Use the company's good information resources to provide customers with necessary securities services;

Complete the customer development and sales tasks assigned by the marketing team;

Guide and assist customers to handle account opening and other related procedures;

5. Collect all kinds of market information.

Responsibilities of securities investment consultants

Securities investment consultants provide clients with investment advice, such as trading opportunities, hot spot analysis, securities selection, risk warning, etc. , it is forbidden to operate on behalf of customers. In other words, the advice provided by the investment consultant to the client is for reference, and the decision is made by the client himself. When customers bear losses and gains, securities companies can charge investment consulting service fees, including differential commissions and individual consulting fees charged according to the amount of assets or service period.

The difference between securities investment consultant and securities broker;

(1) identity relationship. A securities broker refers to a natural person other than a securities company entrusted by a securities company to engage in activities such as customer solicitation and customer service, and is not an employee of a securities company; Investment consultant refers to the formal employees of securities companies and securities investment consulting institutions who have obtained the qualification of securities investment consulting and provided investment consulting services.

(2) Registration requirements. Securities brokers can register after passing the securities qualification examination; Investment consultants must pass the special examination of investment analysis, have a bachelor's degree or above, and have more than two years of securities industry experience.

(3) service content. The customer service of securities brokers is limited to delivering research reports and information related to securities investment provided by securities companies to customers; Investment consultants should understand the needs of customers, assess their risk tolerance and provide targeted consulting services.

In addition, securities brokers who expand their service scope and engage in investment consulting business should change their identities and become employees of securities companies or securities investment consulting institutions, and obtain securities investment consulting qualifications through the registration of their institutions.

References:

Baidu encyclopedia-securities investment consultant