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Are rural Taobao going to close?
First, is rural Taobao going to close?
Not all rural Taobao will be closed, but the entrance has changed.
No, because I didn't find the right place, Taobao was revised and updated from 202 1, and the entrance to Taobao in rural areas has also changed. It is understood that there are still many merchants doing rural Taobao now, and the development of rural Taobao is also quite good now. Dear friends, if you want to be a rural Taobao, you need to meet the relevant requirements, and it is necessary to know some ways to make profits.
Second, why can't rural Taobao do it?
1. Audience: As we all know, with the influx of young people into cities, the age structure of rural population in China has changed significantly. The rural population is mainly elderly and children, which leads to serious problems of left-behind elderly and children.
Young people in rural areas have basically gone out to make money. The elderly at home generally do not have the demand and ability of online shopping. This is the case. They hardly have the possibility of using rural Taobao to ask the village for help.
2. Consumption concept: the consumption habit of rural residents is to buy large and small household appliances, and will not deliberately pursue price comparison.
3. Trust of e-commerce: Rural people are like leeks. People in rural areas are killed the most, whether it is health care products, pyramid schemes or WeChat business. They are very scared and have a natural resistance to Internet e-commerce.
4. Logistics cost: Rural logistics cost is not low, whether you are self-employed or outsourced. In fact, the scale of rural logistics is too small to produce marginal effects. Therefore, the rural logistics cost is not low. Generally refuse to deliver goods to your door, and often ask for self-help.
5. Unfulfilled promises: Some promises made by the government or Alibaba when recruiting rural Taobao partners have not been fulfilled, such as monthly government subsidies and the need to buy LCD screens for publicity in rural Taobao stations.
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