What do Taobao operations need to do?

1. Learn industry analysis (analyzing the degree of competition in a market). Positioning the market is from the perspective of product selection. An excellent operator should have his own opinions on product selection, instead of following the public numbly. 2. It is necessary to learn and promote the traffic channels that most shops mainly do at present, such as natural search, paid drainage (through train, drilling exhibition, etc.) and WeChat, and some shops will also conduct external drainage.

what does Taobao need to do?

1. Learn industry analysis (analyzing the degree of competition in a market)

Positioning the market is from the perspective of product selection, and an excellent operator should have his own opinions on product selection, instead of following the crowd numbly.

The core of Taobao is product selection, because a good product will meet the requirements of various data of Taobao ranking, such as click-through rate, collection rate, conversion rate and so on.

The most important concept in product selection is "unpopular segmentation". Learn to find unpopular and market segmentation. A lot of time to do mass market, it is low-cost and low-margin large-scale; To be a market segment, it will be characterized by high price and high gross profit.

After selecting products, it is necessary to judge whether the products can be made, which is the industry analysis ability I have always emphasized.

Market analysis should start with the choice of words. Choosing keywords means choosing a market, and it also determines whether your competitive environment and competitors are strong or weak in the future.

2. Learn to promote

At present, most shops mainly use natural search, paid drainage (through train, drilling exhibition, etc.), WeChat, and some shops also use external drainage.

When recruiting for most e-commerce companies, the promotion skills of candidates are a very important assessment standard.

However, of course, it is necessary to understand the promotion of natural search.

Natural search is mainly about optimizing the title, selecting appropriate keywords, and page planning. For example, words can be selected and screened according to business staff data analysis, Taobao drop-down box, backstage, and words searched by buyers.

It is worth emphasizing that search drainage must be the highest traffic in the conversion part, because this traffic is the most needed traffic in customers' minds.

Therefore, the search traffic weight must account for the main traffic source of the store, and don't rely too much on paid drainage.

The basic principle and promotion mode of through train are something an operator must understand.

3. Learn data analysis

Data is a direct indicator of a store. An operator must learn to analyze data if he wants to see problems from the data.

Taobao can capture a lot of data, in addition to the commonly used tools such as business staff and through trains, there are competitors' data, industry data, own store data (such as store activity sales data and store operation data) and so on.

If you want to judge so much data, you must analyze the data and draw conclusions based on the data.

But many people may just read data. Just reading data does not mean that you can master data analysis. Reading data is only the first step to master data analysis, and more importantly, the thinking logic behind you.

once again, data analysis is only the verification of your thinking judgment, and it is more valuable to master the thinking order and thinking logic.