How to open a Beijing-style hotpot restaurant?

The process of opening a hotpot restaurant 1. Psychological preparation before opening the store

Be prepared to endure hardships for a long time. Many people who want to open a store only see "good cash flow and relatively small returns". ideal” benefits while ignoring the tough side of this industry.

Procedure 2 for opening a hotpot restaurant: Be prepared to "get out of the relationship misunderstanding"

Some investors hold the belief that "I have many relationships and many friends, and my friends and I will be together for a year." Eat as much as you want outside" and other ideas to open a store. In fact, the catering industry is a real market industry, and relationships can only be the icing on the cake, but cannot provide help in times of need.

Procedure 3 for opening a hotpot restaurant: Be prepared to "beware of time bombs"

There are two time bombs hanging high in the catering industry at all times - fire safety and food hygiene. Firefighting work must not be sloppy, and you must be careful when using fire, electricity, and oil in the kitchen. Once an accident occurs, you will not only suffer economic losses, but also bear criminal liability; and if you do not pay attention to food hygiene, it will lead to food safety groups. Sexual incidents, companies will also suffer disaster.

Fourth process of opening a hot pot restaurant and financial preparation before opening the store

To engage in traditional catering in a first-tier city, it must have a certain scale to facilitate market competition, because the hot pot industry is becoming more and more competitive. The competition is becoming more and more intense, the scale of single stores is getting larger and larger, and the living space of small stores has become increasingly limited.

Currently, a hot pot restaurant with an area of ??600-800 square meters and 60-80 tables requires about 600,000 yuan of funds, including at least 7 months' rent (including half a year's rent and The amount is equivalent to a deposit of one month's rent), decoration, purchase of facilities and equipment, employee recruitment and training, early advertising and other expenses. At the same time, about 100,000 yuan of funds for turnover must be prepared.

Flow of opening a hot pot restaurant 5. Store selection

If you choose a good store, the success rate of the hot pot restaurant will exceed 50%. However, site selection takes a lot of time and energy, because mature business districts have already been occupied, and new business districts are relatively immature and require time to be "nurtured."

Generally speaking, a good business district has the following characteristics:

1. Larger resident and floating population

2. Concentrated dining areas

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3. Sufficient parking spaces

Usually a hotpot restaurant of 600--800 square meters needs at least 40 parking spaces. If it is not ideal, you must give up; the advertising space and door image are better; The internal structure of the house is relatively reasonable, and there should not be too many pillars, otherwise it will cause obstacles to decoration and layout, affecting the effective business area; the floor height should not be too low, and should be above 2.8 meters; the distribution and income of customers within 2 kilometers around the store; and Consumption habits must conform to market positioning.

After intentionally selecting a business district, a series of inspections must be conducted. It will take at least a month to inspect the flow of people and vehicles at noon and evening. Check whether the surrounding buildings have air conditioning, whether there is a lot of domestic garbage, how many lights are on at night, etc. In addition, all surrounding competitors must be analyzed, such as the size of the brand's catering, decoration style, dish quality, per capita consumption, management and service levels, and business conditions. Pay attention to the operating conditions of catering companies in these areas at different times, and conduct careful inspections at noon and evening from Monday to weekends, in order to find out the details