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Five positive and optimistic examples
Positive and optimistic case 1:
In the mid-1980s, a small garment factory was established in Jinjing Town, Jinjiang County, Fujian Province, China. The factory director is Zhou Shaoxiong. He led a group of brothers to start a business and work hard, and the factory gradually got on the right track. But after a period of time, Zhou Shaoxiong found that the price of clothes produced by his factory was quite different from that of foreign branded clothes. Zhou Shaoxiong is keenly aware that similar foreign clothes can be sold at a high price because they have produced a famous brand effect, but the clothes he produces don't even have a brand, so he thinks, why can't I create a brand for my own products? As soon as he discussed with other partners, everyone agreed with his idea. After research, they made a brand for their clothes: Seven Wolves. Soon, they completed a series of procedures such as trademark registration and successfully put the seven wolves clothing on the market. 1990, seven wolves entered Shanghai Hualian, Baiyi and other large shopping malls and began to compete with foreign famous brands for the market.
However, it is not an easy task for a brand to become a well-known brand from obscurity, which requires the recognition of customers and the market, as well as the advertising effect. However, for the Seven Wolves Company at that time, the brand effect had not yet formed among consumers, and with its economic strength at that time, it could not afford to advertise, which made the Seven Wolves in an unknown state.
Zhou Shaoxiong thought hard about this problem, struggling with the existing situation and looking for opportunities. One day, his subordinates reported a piece of news about seven wolves to him. It turned out that the clothing market at that time was very irregular, and many small clothing factories were doing fake business. Because the seven wolves entered the large shopping malls in Shanghai and other places, they attracted the attention of those counterfeiters and began to make fake seven wolves clothes. Fake clothing of seven wolves appeared in Beijing, Shanghai, Guangzhou and other places, which of course caused great economic losses to the clothing factory of seven wolves.
So, under the planning and command of Zhou Shaoxiong, the seven wolves started a vigorous anti-counterfeiting activity. They vigorously defended their rights at all costs, prosecuted counterfeiters one by one, and took the initiative to contact the news media to hold a press conference, which soon set off an unprecedented war between true and false wolves. For a time, news about this action flooded the news media all over the country. Many news organizations paid attention to and reported on the front page, and some legal professionals also expressed their views on this matter from a legal perspective. This anti-counterfeiting action has aroused the concern of the whole society. The final result, of course, is that the Seven Wolves Clothing Factory successfully defended its rights, won all the lawsuits and got due economic compensation. However, someone calculated an account for them and found that Zhou Shaoxiong actually made a loss-making business. Although the case was finally won, the cost of safeguarding rights was far greater than the compensation obtained, which was not worth the loss. So many people laugh at him for being stupid and not opening an account, and think that he should not do such a thing for those few small money.
But it didn't take long for people to find that through this anti-counterfeiting operation, the clothing of the seven wolves, which was originally unknown, became famous and became a brand-name product. Its sales have increased rapidly, reaching a state of short supply, and the price has also risen, and it has suddenly become a high-end product. At this time, those talents wake up like a dream and have to admire Zhou Shaoxiong's shrewdness. It turned out that this seemingly money-losing anti-counterfeiting action was actually a classic marketing plan planned by Zhou Shaoxiong, which successfully promoted the popularity of the Seven Wolves brand and made an unknown clothing product complete a gorgeous turn from ordinary products to brand-name products.
Smart people can always find opportunities keenly in the ever-changing situation and seize them firmly, thus making themselves famous from obscurity and becoming the focus of public attention. Successful people don't passively wait for opportunities to knock at the door, but actively let their own light show. Opportunities are not waiting, nor are they sent by others. Opportunities are always created by themselves.
In our life and career, we often suffer some kind of blow and put ourselves in danger, but if we can make reasonable use of this blow, we will certainly be able to turn the crisis into an opportunity.
Being hit shows that there must be some kind of strength, and when we are weak, what we need most is actually strength; Being hit proves that this power must be around us. As long as we have enough wisdom, we can do it easily.
Positive and optimistic example 2:
It was once thought that the wealth created by Carnegie, the American industrial giant, was not achieved by anyone according to the time factors such as the value of the US dollar. How did he start? He immigrated to the United States from Scotland with his parents and worked as a child laborer as soon as he landed. 13 years old. His first job was in a textile factory, with a daily salary of 12 hours, six days a week, and a weekly salary of 1.2 dollars. After he became the richest man in the world, he recalled: I have earned millions of dollars. However, no money can give me greater happiness than $ 1.2 in the first week! ? After working for 12 hours, he dragged his tired body to night school. 15 years old, I finally got another chance: to be a newsboy for a telegraph company in Pittsburgh, that is, to deliver telegrams door to door. He regarded it as a godsend and accepted it without hesitation.
Newsboy is a typical errand boy and looks insignificant. But Carnegie doesn't see it that way. Of course, the newsboy's job is $2.50 a week, and his income doubles, but this is not what he wants. In the present words, what he values is that this is a white-collar job and belongs to the information high-tech industry. 1850, the telegraph is equivalent to the internet today. At that time, most companies used telegrams. Running errands seems low-level, but Carnegie, who is smart, finds that the business information of Pittsburgh is in his hand. He knows exactly which company always sends and receives telegrams from where, which business is booming and how commercial networks work. It was from here that he jumped to the railway company and finally built his own steel plant. At that time, Scots were beggars in the eyes of the British. Carnegie's family is really poor, but in the end, his factory produces more steel than the whole of Britain.
The reality is ferocious, but we can't wait for the reality to change before we start living. Today is very different from the world 150 years ago. However, it is not impossible for runners to know the consumption habits and laws of many young people, and it is not impossible to develop a special express delivery business from runners.
Positive and optimistic example 3:
Queen's University Belfast, located in the capital of Northern Ireland, enjoys a high international reputation for its teaching and research and is one of the ten oldest universities in Britain. 20 13 February, this world-class university sent an electronic admission notice to a special candidate in Chongqing, China. So, what's special about this candidate?
The first feature is that this candidate's English is completely self-taught. Yes, because of special circumstances, the curriculum of this candidate's school is different from that of ordinary primary and secondary schools. He and his classmates began to study anatomy from the fifth grade; Junior high school began to learn massage and the basic theory of traditional Chinese medicine, while English classes that ordinary people began to learn in primary school were not offered here. 200 1 admitted to a special university, nominally speaking English, but actually learning nothing, the English level is similar to that of junior high school. In 2009, after working for three years, he came up with the idea of going abroad for further study. He just quit his steady job and taught himself English at home for three years. He entered the IELTS examination room three times, scored 6 points out of 9 and 6.5 points twice respectively, and obtained the qualification for studying abroad. Some people may say: there are many people who teach themselves English in the world, but this is nothing at all. Well, let's look at his second characteristic.
He once took the IELTS test for him in a separate examination room. He used a special version of the test paper, which was converted to suit his physiological characteristics. The regular edition has only 10 pages, while his special edition has a thick 100 page. The exam, which was originally limited to three hours, was extended to twelve hours because of his special way of answering questions. The invigilator changed several dials from 9 am to 9 pm.
He is not only so difficult in exams, in fact, in daily life, he is extremely difficult, relying entirely on tenacious perseverance? Grope? Come here. Yes, he was born blind when he was born. Darkness surrounded him, he longed for the light of his heart, and his strong thirst for knowledge occupied his heart from an early age.
It's hard to imagine all the way. Especially in the process of self-learning English, once, he finally found the second volume of New Concept English, looked around for places where he could print Braille textbooks, and contacted Chongqing Library after asking for help. This is the solution to the problem.
For a disabled person, it is not easy to get this far! However, he has a third characteristic, that is, he is never satisfied with the pursuit of life value. After working for three years, he is not satisfied with stability like many people, but has bigger dreams and pursuits. He wants to go to the outside world? Have a look? Learning advanced foreign things, he wants to do more for the disabled after returning home. For this dream, he resolutely gave up his stable job. He applied for admission to six foreign universities, including Leeds University and Queen's University of Belfast, and was finally admitted to Queen's University of Belfast. He said:? As a blind person, studying abroad, I think there will be problems, but I believe there will be solutions. Every decision is risky. You may get nothing and delay your youth, but you can't stop doing things just because you take risks. Success lies not in you, but in whether you do it or not. ?
This special person is called Zheng Jianwei. A hero who constantly overcomes difficulties and defeats himself, he is a real strong man! Perhaps it is these qualities that Queen's University of Belfast takes a fancy to.
Positive and optimistic example 4:
1July 2, 9981After being accidentally injured in a goodwill competition in new york on the evening of1,Sang Lan, an unknown member of the China Gymnastics Team at the age of 17, became the most concerned person in the world.
It was really an accident. Sang Lan was warming up before the vault. The moment she jumped, a coach from an outside team? The probe in front of the horse interfered with her, causing her to be deformed and cut from the sky to the ground, and her head landed first.
This girl with a sweet smile comes from Ningbo, Zhejiang, and 1993 joined the national team. She is gentle, but after such a great change, she shows rare perseverance. Her doctor said: Sang Lan is very brave. She never complains about anything. What words can I find to express her? Courage? . ? Even if she knew that she could never stand up again, she would not regret practicing gymnastics. She said? I have confidence in myself, and I will never give up hope. ?
Positive and optimistic example 5:
Childhood should be the happiest time for a person, but unfortunately he got a disease called bone tuberculosis. Because the discovery was not timely and the family was poor, they failed to get good treatment. As a result, their knees become permanently stiff and they become disabled.
At a young age, he has to bear not only physical pain, but also mental torture. For him, the future is simply dark. Every time he sees others jumping and getting active on the sports ground, his heart feels as bad as being twisted by a knife. He feels that he is the most unfortunate and pitiful person in the world. Living in this world has no benefit except to his parents and society. People who care about him can't help sighing when they see him like this, thinking that the child is finished and may have to be raised by his parents for a lifetime.
Once, he said to his mother in despair:? Mom, you let me die. What's the point of my living? It will only bring you trouble. ?
My son's request broke my mother's heart. To tell the truth, the mother's heart is more painful than his, because the child's misfortune comes to the mother, which is often doubled. Mother's tears are rolling in her eyes, but she tries hard not to let them fall out, because her mother knows that what children need most at this moment is encouragement and warmth, not sadness and tears. Mother didn't answer him directly, but asked seriously, son, have you ever heard that God created man?
He nodded his head.
Mom went on to say:? Son, in fact, God is very fair. He has created your advantages in this respect and will certainly create your disadvantages in that respect. For example, God gave you a wise mind, and you may not give you a beautiful face again; Giving you a strong body may not give you delicate thoughts; Giving you a nice voice doesn't necessarily give you agile skills? Therefore, there are no perfect people and no useless people in this world. Everyone has everyone's advantages, but everyone also has everyone's shortcomings. You don't have to be complacent about your own advantages, and you don't have to give up on yourself for your own shortcomings. Everyone has his own existence value. Some people contribute to science, some to literature and art, some to sports, and some to architecture? Although your leg is disabled, it's just a little joke of God. I'm sure he will make it up to you in other ways. ?
After listening to his mother's story, his soul was greatly shocked and his heart was filled with sunshine at once. It turns out that God has not abandoned himself. Living is valuable and can contribute to society. From then on, he no longer felt inferior and worried about his physical disability, but devoted himself to life and study. Many years later, he was admitted to the Medical College of Vienna University with excellent results, devoted himself to the research of otology, and finally made remarkable achievements.
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