Huyou's China Market

However, the good times did not last long. At the end of 2000, wearing a gorgeous coat made in the United States and riding the east wind of China's active accession to the WTO, two containers of 50 tons of American grapefruit entered the China market, which was still on the threshold of the WTO at that time, which became a landmark measure for the China government to actively open the fruit market to the United States before joining the WTO, and consumers also flocked to it. Changshan Huyou 150 returned to China for the first time after immigrating to the United States, and covered up their historical origins with the name of grapefruit. At that time, the situation of Changshan huyou was grim.

Zheshang showed extraordinary ability to control the market at this time. In 2003, with the help of the local government, a large number of Changshan huyou enterprises made great efforts to expand the market and publicity, so that consumers quickly changed from American grapefruit to cheap Changshan huyou. In 2003, five enterprises, including Li Qing Fruit Industry, were protected by geographical products of Changshan Huyou, which avoided the disastrous consequences of American "grapefruit" seizing Changshan Huyou in China and even in the world. The annual sales volume of American grapefruit in the Greater China market dropped from 65,438+000 to 65,438+050 containers at the peak in 2002 to 65,438+00 to 25 containers in 2004, almost disappearing, breaking the myth that foreign fruits will seize the fruit market in China. The enterprises led by Li Qing Fruit Industry made Changshan Huyou go abroad and enter the European Union, Canadian, South African, Southeast Asian and other countries and regions. In just five years of confrontation, the market is surging and ups and downs. Intriguingly, "Changshan Huyou" can't enter the United States, the planting place of "Pomelo", although its price is more than five times that of China, although China has joined the WTO. Maybe we have to raise the price several times before we can enter the protected American market in small quantities.

The success of Changshan Huyou and grapefruit in the market competition under the background of WTO has become an example of making good use of the double-edged sword of WTO, which has enhanced the confidence of China products, especially agricultural products, in competing for the market internationally. The case was listed in the American MBA textbook, and the Li Qing Fruit Industry Cooperative in Changshan County became the first "three rural" (rural, peasant and agricultural) enterprise in China to enter the foreign MBA textbook.

Changshan Huyou is an endemic citrus variety in Changshan County, Zhejiang Province. It is a natural hybrid between grapefruit and other citrus, and has been cultivated for one hundred years. Changshan huyou has the remarkable characteristics of barren resistance, cold resistance, storage resistance and unique flavor. 1986- 1989 won the national high-quality agricultural products award twice in a row in the national citrus appraisal,199/kloc-0 was awarded the title of "green food certificate" by the Ministry of Agriculture in February, 1995, 1997 came second. In 2003, Changshan County was protected by Changshan Huyou's local products. Five enterprises, including Li Qing Fruit Industry Cooperative, have been authorized by AQSIQ to use the protection marks of products of origin.

Changshan huyou is highly praised by the central leaders and famous fruit authoritative experts in China for its unique quality. Many horticultural experts in our country call Changshan Huyou "the first mixed orange in China", which is an excellent variety with great development prospects. Among them, the American grapefruit was transplanted to Florida by the Portuguese around 1830.

Now Changshan Huyou has built a commodity base of 6,543,800 mu, with an annual output of 6,543,800 tons. The industrialization of huyou has developed rapidly, and it has formed a one-stop process of scientific research, production, processing and sales. More than ten kinds of products, such as huyou juice, sandbags, preserved fruit, fruit tea, jam, huyoubao and edible essence, are exported to Shanghai, Beijing and other major cities, and are favored by consumers. Among them, Li Qinghu pomelo made a great contribution to the survival of Changshan Huyou in China and its occupation of the international market on the eve of China's entry into WTO and the early stage of Sino-US grapefruit war.