"Mountains and Seas" has attracted attention, and poverty alleviation dramas can also explode. What does this mean?

With a mouth full of sand, a face full of dust, and a mouthful of dialect, a recent TV series that seemed “too earthy” showed its amazing “fan-attracting power”, with its Douban score rising from 9.1 to 9.4. points, becoming the most watched TV series at the beginning of 2021.

This is "The Love of Mountains and Seas".

The popularity trend chart of "Mountains and Seas"

The "mountain" in the title refers to Ningxia, and the "sea" refers to Fujian. The TV series tells the story of the relocation of poor people in the Xihaigu area of ??Ningxia under the guidance of the national poverty alleviation policy and the assistance of their counterparts in Fujian. They went through hardships and overcame all difficulties to turn the "dry beach" into a "golden beach".

Click on the video to watch the mountains and sea join hands to turn the "dry beach" into a "golden beach".

This poverty alleviation themed drama became a "hot hit", and many viewers turned into "tap water" and actively "Amway". "I have been worried about poverty alleviation all day long", "I want to help the poor after watching the show", "It made me laugh and cry, it was so good to watch". What kind of "magic" does this show have?

Screenshots of comments from Weibo netizens.

Why is it so popular?

The core of the expression of "Mountains and Seas" is people, characters with earthy atmosphere, down-to-earth! Ma Defu rode a bicycle through the loess-filled land; teenage children ran wildly to catch up with the roaring train; older farmers lay beside the land, regarding the green wheat seedlings as the source of life and providing water for the main canals. And cheers... Although the poor life is sad and helpless, the people on the yellow land are so tenacious.

Relationship diagram of the characters in the play. Picture source: @tvtv山海情

As director Sun Molong summed up, "Mountains are changing, seas are changing, and people are changing." Some netizens lamented that the main characters of this drama did not fall into Facialized and hollow stereotypes.

The young man’s dark face has a hint of plateau red, the villagers squatting together and chatting have dirt on their clothes, the old village man wearing a hat crookedly and holding a branch in his mouth, as well as the younger generation of Mai Miao and Debao Etc., everyone is not perfect, but as the play says, “It’s true suffering if you don’t have success.” Everyone’s unremitting pursuit of a better life is moving.

Word cloud diagram of "The Love of Mountains and Seas". Data source: Xinhua Ruisi Data Cloud Analysis Platform

It is worth mentioning that Ningxia, located in the northwest, and Fujian, located in the southeast, have very different dialects. The counterpart assistance work that year was the first What you have to pass is the language barrier.

In the play, Chen Jinshan, a cadre who aids Ningxia with a Fujian accent, encounters his luggage being stolen when he makes his debut. At the police station, the dialogue between Chen Jinshan and the Xihaigu policeman demonstrates what "a chicken talking to a duck" means. , "desert control" and "suicide" can't be separated, and this difficulty is expressed in a joyful way.

The use of dialects not only enlivens the plot and adds laughter, but also makes the play more vivid, infectious and down-to-earth. Therefore, some viewers imitated the accent in the drama and called themselves "spiritual green people of Jintan Village (the homophone of the villagers' dialect in the drama)" who follow the drama.

Neither overly sad nor blindly praising greatness, the story in the play is heart-wrenching and heart-warming! "The Love of Mountains and Seas" is a simple, down-to-earth and tenacious story. As a poverty alleviation drama, the drama spares no effort in describing the current situation of "poverty" without being overly tragic.

▲Ma Defu encountered a sandstorm while leading the villagers to migrate to Diaozhuang.

The camera panned over the adobe house with bare walls. The villager lying on the kang revealed the reality of the dilemma of three brothers wearing the same pair of pants; a guinea fowl ran on the ground, and it turned out that it had been eaten to the last A "poverty alleviation chicken". All these situations may seem like the villagers are unreasonable, but in fact they are the helplessness caused by poverty.

▲The "poverty alleviation chicken" was eaten until only one was left.

In the specific process of poverty alleviation, it is a difficult situation. Take the mushroom cultivation business in the village as an example. The villagers do not understand it, the funds are not in place, there are technical difficulties, and the mushrooms are unsalable after planting... Difficulties in getting rid of poverty due to environmental limitations and ideological concepts, and various difficulties encountered in industrial poverty alleviation are one after another. presented to the audience one by one.

The audience who followed the drama also put their true feelings into the plot, and the audience's hearts fluctuated with the development of the mushroom farming business.