The History of Jeans Why Jeans! ! !

The history of jeans:

Speaking of jeans, people will naturally think of the gold rush in the United States in 1849. At that time, the first batch of immigrants to set foot on the American continent could be said to be impoverished. , they had to work hard. Intense labor makes clothes easy to wear and tear, especially in 1849 when miners flocked to California, forming the famous gold rush at that time. Since clothing materials are easily damaged, people are eager to have durable clothing. At this time, when some factories used Genoa canvas to produce work pants, they called that canvas Genoese, which means "Genoa". Later, the pants made of that kind of canvas were simply called Genoese. Later, they evolved into "Jeans" and such strong and durable jeans came into being. Jew Levi Strauss (LeviStrauss) is recognized as the inventor of jeans.

In 1850, the 501 jeans produced by Levi`s, which he founded, are the originators of jeans known to the world. In the mid-1930s, jeans, worn by almost everyone in the agricultural belt of the Midwest, were first brought to the bustling cities east of the Mississippi River. From then on, jeans began to enter the ranks of popular clothing.

During World War II, the U.S. authorities designated jeans as the uniform of the U.S. military, and a large number of jeans accompanied the Allied forces deep into the hinterland of Europe. After the war, soldiers returned to the United States, and a large number of jeans were accumulated and sold in limited quantities locally. Because these pants are beautiful, practical, durable, and cheap, they are very popular in the local area. As a result, local European workwear manufacturers rushed to imitate the original American products, making jeans popular and popular throughout Europe. The American Hollywood film and television entertainment industry has played an important role in promoting the international popularity of jeans. In the famous movies of the 1950s, such as "Unprovoked Rebellion" and "Family Dream", the protagonists in the films all wore comfortable and elegant jeans. Under the influence of the big-name stars who led the trend, jeans became a fashionable item at that time. logo. In the 1960s and 1970s, the widespread popularity of rock music and the influence of the hippie lifestyle on teenagers made denim clothing even more popular. At this time, jeans also entered the upper class society, and famous nobles also competed to wear jeans. Among them, Princess Anna of the United Kingdom, Queen Fah of Egypt, King Hassan II of Morocco, King Hussein of Jordan, and former French President Pompidou all like to wear jeans. What is even more dramatic is that former US President Carter also wore jeans to participate in the presidential campaign. Since then, this piece of denim clothing, which came from humble origins, has become worth a hundred times and has remained popular for a long time.