Pierre Cardin's profile, nationality, is he an entrepreneur?

1922 On July 2nd, little Kadan was born in a poor peasant family in the suburb of Venice. Two years later, the war of World War I spread all over Italy.

After going through a lot of hardships, the whole family managed to settle down in Grenoble, southeast France. Old Kadan rides a horse to climb high snow-capped mountains every day, picks up ice cubes, transports them to the city and sells them to rich families, earning a few small money and maintaining the livelihood of the whole family.

One sunny summer day, seven-year-old little Kadan found a doll on the grass, which was discarded by a rich woman. Little Kadan went home with the doll in her arms, found rags and needles from her mother's sewing basket, and sewed a small skirt for the doll under the dim oil lamp. He sewed and dismantled, dismantled and dismantled until he was satisfied. The doll finally put on a beautiful skirt. This little flower skirt became the first skirt designed by Pierre Cardin in his life, and also predicted his future life path.

When little Cardin was eight years old, his family moved to San Le Drian. His father sent him to a local primary school. Little Kadan is not interested in reading. After school, he often sneaks into the shop window and stands there staring at all kinds of clothes inside. /kloc-dropped out of school at the age of 0/4 and worked as an apprentice in a small tailor shop.

Pierre Cardin seems to have a gift for making clothes. In just two years, his craft has surpassed that of his master. He often designs some fashions, which are very popular with local ladies. From time to time, someone comes to the door and asks him to design women's clothes specially. Pierre Cardin likes the stage costumes with various styles, novelty and elegance very much. In order to broaden his horizons, he began to study the styles of various stage costumes, working in a tailor's shop during the day and working as an actor in a local amateur troupe at night, accumulating personal experience. Pierre Cardin was deeply impressed by the novelty and magnificence of stage costumes, which had a great influence on his future design style.

To Paris

At that time, Paris was the fashion center of Europe, and Pierre Cardin missed the flower capital Paris day and night. /kloc-When he was 0/7 years old, he rode a broken bike to Paris, but World War II had already begun. Paris is full of refugees, and the streets are full of German soldiers with guns. Because he violated the curfew, he was put in prison by the German occupation forces. Fortunately, he was not a Jew and was released.

Time flies, five years have passed. Pierre Cardin's clothing design level and production technology have made great progress, and it has been considered as the best tailor in the local area.

One day, Pierre Cardin was drinking in a small bar when an elegant old woman came up to him. She is a countess, originally from Paris, interested in Pierre Cardin's fashionable clothes and took the initiative to strike up a conversation with him. When she learned about Pierre Cardin's life experience and knew that his fashion was actually designed and produced by herself, she said emotionally, "Son, you will definitely become a millionaire, which is doomed by fate!" With that, she wrote down the name and address of her good friend, who is the manager of Pacan women's clothing store in Paris.

1945 At the end of the stormy year, Pierre Cardin stepped into the door of Paris. He found Pakan women's clothing store. This fashion shop is very famous in Paris, which specializes in designing and sewing clothes for some big theaters. The owner of the fashion shop interviewed him personally. Pierre Cardin's superb skills conquered him, and he was left behind at once.

Soon, Lady Luck found Pierre Cardin and gave him the opportunity to design clothes for the avant-garde film Beauty and the Beast by the famous artist Jean Cocteau. Pierre Cardin's embroidered velvet dress designed for this role became famous in one fell swoop, and a striking new star in Parisian fashion began to shine. All this, as he himself later said: "I learned from beginning to end, from the initial drawing, cutting, sewing, proofing, to sales, entirely on my own."

Later, Pierre Cardin went to work in the fashion shop of elsa schiaparelli, the most authoritative French fashion designer at that time. Elsa schiaparelli broke into the Parisian fashion world on 1927. At first, she only designed clothes for a small group of girlfriends. Later, one of her black-and-white knitted pullovers was all the rage in Paris, with a child's graffiti-like butterfly image on her chest, inspired by the blouse pattern woven by American immigrants. Since then, her business has grown in scale. Pierre Cardin's fame experience is very similar to hers, which shows that he really learned a lot in the fashion shops in elsa schiaparelli.

Dior used to lead the trend.

When Pierre Cardin heard that there was a vacancy in Dior's design room, he immediately applied. So, he was lucky to be Dior's assistant. This has played an inestimable role in Pierre Cardin's future clothing industry.

Dior is the most important fashion designer in the last century, and his "new style" put forward in 1947 laid the foundation for his success. After World War II, women wore monotonous clothes: flat-shouldered dresses in military uniforms were clumsy and dull, with traces of vicissitudes and wars. Dior changed it into a curved and natural shoulder shape, emphasizing the plump chest, slender waist and bulging buttocks, highlighting and emphasizing the femininity of women and making women regain their charm-Parisians are ecstatic and the whole world is watching Dior.

From 65438 to 0947, Pierre Cardin was the head of Dior's coat and suit department, and participated in the birth of the "new look" which caused a sensation in Paris. He admired Dior very much, and benefited a lot from Dior, from which he learned the clothing concepts and production skills of "elegance", "generosity" and "elegance". But he didn't want to rely on others for a long time, and his inner creative desire drove Pierre Cardin to leave Dior on 1949 to establish his own kingdom.

1950 is a year in which Pierre Cardin made great efforts for her future fashion career. He used all his savings to buy the "Pasco" sewing factory in Richepanse Street, rented a shop front, started his own company independently, and soon became a world-famous fashion designer.

French haute couture is a special industry with very strict restrictions and limited customers. Today, there are only 23 "high fashion companies". Therefore, Pierre Cardin realized very early: "Only for many consumers, there is a way out. Because only by expanding consumption can we have a universal and extensive impact and withstand a greater test. "

1953, it was in that small room that Pierre Cardin held his first personal fashion exhibition. The whole set of fashion designed by him is changeable in style, colorful and full of romantic feelings, which is quite to the taste of Parisians. In addition, Pierre Cardin's unique fashion model performance and music accompaniment make his fashion works more attractive. As soon as this batch of fashion came on the market, it was snapped up immediately. The prominent position of the newspaper is also full of Pierre Cardin's name.

A year later, his first fashion shop officially opened in St. Gentleman's Street in the old suburb.

The key to success: the popularization of ready-made clothes

In post-war France, the economy recovered rapidly, a large number of women rushed out of their families and integrated into social life, and the consumption in Europe increased greatly. Pierre Cardin keenly seized this opportunity and resolutely put forward the slogan of "popularization of ready-made clothes", which shifted the design focus to ordinary consumers and made more people wear fashion.

Pierre Cardin once made a red coat for white-collar workers and sold it to Macy's Department Store in the United States. They were mass-produced and sold at a price that the American middle class could afford, which was a great success. From Messi's successful example, Pierre Cardin thought that selling his clothes in large quantities might be a way to get rich.

Soon after, Pierre Cardin introduced a series of clothes with elegant style and suitable materials, which were well received by consumers because of their high quality and low price. Pierre Cardin fashion houses are crowded every day. On the contrary, those colleagues who are obsessed with the mess are cold and cheerless, with few customers.

"The popularization of ready-made clothes" was a wonderful surprise in the commercial war, but Pierre Cardin's pioneering work angered conservative colleagues, who rose up and attacked, jointly expelling Pierre Cardin from the Parisian fashion women's syndicate. Pierre Cardin didn't give in, as he said, "I'm used to being scolded. Every innovation is attacked to pieces. However, those who scold me will continue to do what I do. "

With full confidence and talent, Pierre Cardin once again broke the routine, and he soon set off a whirlwind of men's wear. In those windows monopolized by women's fashion for a long time, men's high fashion full of masculine beauty began to appear.

Around 1960, Pierre Cardin opened two famous fashion retail departments: "Adam" specializes in men's wear, ties, Chinese tunic suits and sportswear; "Eve" is a high-end women's clothing store. Customers are not only rich and noble, but also the French President's wife and the British Lady Windsor. Pierre Cardin said: "When I was a designer at Dior, I made a promise: after I started my own business, I might be able to put my clothes on the Duchess of Windsor, and even her concierge could afford it."

People's consciousness is constantly changing. 1962, at the request of all members, the French Parisian high fashion syndicate invited Pierre Cardin back again and asked him to be the chairman of the guild. The Golden Thimble Award is the highest honor in French fashion, and Pierre Cardin has won this honor three times.

The annual profit of Kadan brand is $6,543.8+0.2 billion.

Pierre Cardin not only designs fashion, but also designs furniture, lamps, decorations, daily necessities, and even the shapes of cars and airplanes. The plane he designed has black, red and white stripes, spreading its wings in the blue sky like colorful dragonflies flying in the air; The car he designed is streamlined, and the dial and steering wheel are unique and refreshing. Today, in 120 countries and regions, 200,000 people produce more than 800 different patented products in more than 600 factories every day, including Pierre Cardin and Maxim.

Pierre Cardin Company sells more than 1000 design sketches every year, and most of the detailed designs are given to local businessmen who have obtained the right to use trademarks. They use their own creativity and make an average commission according to the local actual situation. Pierre Cardin only holds 4% to 10% of the authorized company's shares, which makes his clothing design easier to go to the market.

The annual profit of goods produced under the Kadan brand worldwide exceeds $6,543.8+$200 million. Pierre Cardin led this commercial revolution, and he was also the biggest beneficiary of this commercial revolution.

At present, there are four major clothing centers in the world, and Paris naturally ranks first. In Paris, many shops have a Karting world, but if you want to find the source, you must go to No.82 Honori Street, which is the capital of the world-famous Karting Empire and the birthplace of Pierre Cardin's clothing art. As far as location is concerned, I'm afraid there is no other one in France with such a prominent house number-the French general office is more than 20 meters away diagonally across the road.

Kadan headquarters is an old building, and two old wooden doors have left a small door, allowing only one person to enter and exit. As long as Cardin is in Paris, he will go in and out of this wooden door four times a day.

Not far from Cardin's headquarters, there is an old building, which is Pierre Cardin's home. An old little door, tightly closed. After decades of ups and downs, Pierre Cardin went in and out of this small door for ten minutes every day, just doing outdoor activities. The house has two owners, one is Pierre Cardin himself, and the other is his 90-year-old sister. During the day, my sister is alone at home; In the evening, brother and sister talk in their hometown Venis dialect, and "childhood" is the eternal theme.

Pierre Cardin is not married. She goes home every day and helps her sister with the housework. Pierre Cardin's assistant, a Japanese beauty who works in Takada, has worked closely with him for 40 years. Although this man looks senile, Pierre Cardin is always with him every time he comes to a dinner party. Pierre Cardin adopted a French couple's quintuplets (three men and two women, a record in France) as adopted sons and daughters, and paid all the expenses. Now all five little guys are cute.