Why is the interest rate of China Three Gorges Bank so high?

Three Gorges Bank is a regional joint-stock commercial bank in Chongqing. It was established with the approval of the China Banking Regulatory Commission. The interest rate on deposits is much higher than that of mainstream banks, because the customer base served by small local banks is relatively small, but they also need To attract savings, you can only attract customers by increasing deposit interest rates. If the deposit interest rates of niche banks are the same as those of large state-owned banks, and customers are more willing to deposit their money in large banks, how can small banks survive?

In addition, money deposited in China Three Gorges Bank is also protected by the National Deposit Insurance Law, with guaranteed principal and interest within RMB 500,000.

Chongqing Three Gorges Bank Co., Ltd. is a joint-stock commercial bank reorganized in February 2008 on the basis of the original Wanzhou Commercial Bank with the approval of the China Banking Regulatory Commission. As a city commercial bank established in Wanzhou, Chongqing Three Gorges Bank has strong capital, excellent assets, and a registered capital of 2.354 billion yuan. It has 57 business outlets in the city. It adheres to the concept of "everything is for you", is based in Chongqing, and serves urban and rural planning. , serving small and medium-sized enterprises, serving urban and rural residents, fulfilling social responsibilities, and promoting harmonious and coordinated economic and social development. Since the reorganization, various businesses have developed rapidly and operations have been stable.

On March 9, 2020, the "2019 China Banking Industry Top 100 List" was released, and Chongqing Three Gorges Bank ranked 82nd.

Chongqing Three Gorges Bank Co., Ltd. is a joint-stock commercial bank reorganized in February 2008 on the basis of the original Wanzhou Commercial Bank with the approval of the China Banking Regulatory Commission. As a legal person financial institution established in Wanzhou, Chongqing Three Gorges Bank has strong capital strength, excellent assets, and a registered capital of 2.354 billion yuan. It has 57 business outlets in the city and adheres to the principle of "everything is for you." Based on the concept of Chongqing, we serve urban and rural coordination, serve small and medium-sized enterprises, serve urban and rural residents, fulfill social responsibilities, and promote harmonious and coordinated economic and social development. Since the reorganization, various businesses have developed rapidly and operations have been stable. As of the end of June 2014, the bank's total assets were 80.460 billion yuan, the balance of various deposits was 58.543 billion yuan, and the balance of various loans was 26.494 billion yuan. The above indicators were 15.17 times, 18.30 times, and 22.98 times respectively before the restructuring. In the six years since the reorganization, the company has realized a total profit of 4.917 billion yuan and a tax of 1.794 billion yuan. All regulatory indicators have fully met the prudent supervision requirements.

In the future, Chongqing Three Gorges Bank will continue to adhere to the five development orientations of "reservoir area bank", "financial management bank", "small and medium-sized enterprise bank", "retail bank" and "regional listed bank", and be pragmatic Three major strategies are to promote cross-regional operations, introduce strategic investors and achieve listing. It is estimated that by the end of the "Twelfth Five-Year Plan", the bank's assets will reach 160 billion yuan, deposits will reach 100 billion yuan, loan scale will reach 60 billion yuan, operating income will reach 4.4 billion yuan, and total profits will reach 2.1 billion yuan, and strive to achieve deposits, With the goal of basically quadrupling loans, assets and profits, the Bank will be ranked among the top 30 city commercial banks in the country and become a regional medium-sized listed bank that can fully meet the financial service needs of customers and have comprehensive financial service capabilities.

In the next five years, Chongqing Three Gorges Bank will vigorously develop small and medium-sized enterprise business, retail banking business and financial management business, continuously increase the proportion of intermediary business income, establish an optimized profit model with intensive use of capital, and form a relatively balanced A diversified profit structure to achieve simultaneous growth in scale and efficiency. At the same time, our bank strictly follows the operating principles of scientific and sustainable development, puts risk prevention and resolution in an important position, and achieves coordinated development of asset quality, asset efficiency and scale.