Ding Shizhong resume

The following is an article about Ding Shizhong’s resume compiled by Kao.com for everyone. I hope you will like it!

Ding Shizhong is the chief administrative officer, executive director and chairman of ANTA (China) Co., Ltd., and is also the president of the group. He is primarily responsible for the overall corporate strategy, brand management, planning and business development of the Group. As of June 2007, the group's turnover was RMB 1.5 billion, an increase of 203.1% compared with the same period last year. From the beginning of the company's registration in 1994, Anta began to prepare for listing intentionally or unintentionally. Anta Enterprise Company, registered in Hong Kong, established Anta Fujian and Anta China. At the same time, the dispersed shares held by the Ding family were gradually concentrated in In the hands of current president Ding Zhizhong. Anta raised HK$3.168 billion in the Hong Kong main board market this time, setting a record for a Chinese local sports brand to raise funds in overseas capital markets.

Ding Shizhong - Resume

Ding Shizhong - Entrepreneurship Experience

When he was 17 years old, Ding Shizhong went to Beijing to sell 10,000 yuan and 600 pairs of shoes borrowed from his father. . In 1994, he returned to Jinjiang with the 200,000 yuan he earned and joined the Anta company founded by his father-in-law Ding Siren.

Between 1994 and 2000, Ding Siren registered Anta Fujian and Anta China respectively to manufacture and sell sports shoes. From 2000 to 2002, Ding Siren injected more than 14 million yuan into Anta Fujian in the name of Anta Enterprise. Ding Zhizhong first served as a director of Anta Fujian and has been the president of Anta China since 2000.

In April 2002, a company called Jinjiang Shifa became a shareholder of Anta Fujian by investing 30 million yuan in production equipment and related assets, holding 60% of its shares. Jinjiang Shifa is a family business 100% controlled by Ding Shizhong's family. Ding Shizhong's father holds 60% of the shares, and Ding Shizhong's two brothers and their wives each hold an average of 10% of the shares.

In May 2002, Ding Siren transferred the beneficial rights and interests of Anta Fujian and Anta China to Ding Shizhong free of charge. On the same day, all shareholders of Jinjiang Shifa also transferred the beneficial rights and interests of Jinjiang Shifa to Ding Shizhong free of charge. In this way, Ding Shizhong became the beneficial owner of Anta Fujian and Anta China.

In 2006, Ding Shizhong registered ANTA Changting and ANTA Xiamen to build and operate ANTA's clothing production facilities. And in this year, Anta invested in and established Shanghai Frontline through its wholly-owned subsidiary Xiamen to engage in the retail business of selling sportswear brands such as Adidas, Reebok and Kappa.

Shanghai Frontline further established Beijing Frontline, Guangzhou Frontline, Harbin Frontline, Suzhou Frontline and Xiamen Frontline in 2006 and 2007 to operate and manage Anta's retail stores in different cities in China.

Anta is no longer one of the hundreds of family-owned companies in Jinjiang, Fujian that mainly produces clothing, shoes and hats. The composition of Anta has undergone essential changes - it has become a publicly owned enterprise, and shareholders have There are also investors from China, Hong Kong and even North America. President Ding Shizhong was named one of the "Top Ten Outstanding Young People in China" for his outstanding contribution to the promotion of Chinese sports. Ding Shizhong said: If private enterprises want to become bigger, they can only go public. Only by making the management of family businesses more transparent can the business be more dynamic. Ding Shizhong admitted that one of the purposes of this listing is to seize the opportunities brought by the Beijing Olympics - China's sporting goods consumption will surge in the future. "But I didn't go public because I was short of money. The bosses of Chinese private enterprises are not short of money, but the companies are short of money." Ding Shizhong deliberately reminded, "Listing also has far-reaching social significance. We will no longer be the owners of capital and wealth. But managers. "Anta will use most of the funds raised this time to operate the market and update production equipment.

How to make private enterprises bigger is a topic facing countless entrepreneurs. Ding Shizhong believes that clarifying the property rights relationship of the original organization is the first step for enterprises to move towards transparent management. Entering the international capital market and accepting industry supervision is the second step and a key step to change the image and nature of the enterprise. "With supervision It’s better than no supervision.” Anta went public, and among its shareholders was the owner of the Houston Rockets. Americans took the initiative to find Anta to buy 8.2% of the shares and became the company’s overseas investors. What followed would be a wave of controversy surrounding Yao Ming. The huge business opportunities brought by market influence, but Ding Shizhong denied that Anta would use this to get involved in overseas markets: "At least in the next few years, we will not consider this issue. We will do a good job in the domestic market first, and then think about foreign countries."

Anta’s growth this year has reached 20%. In addition to its original sales channels and models, the company plans to open a retail store called “Frontline” to sell brands from rival companies such as Nike, Adidas and Reebok. “This is a good use of Anta’s Use sales channels to make money from competitors," Ding Shizhong explained. In the face of rapid growth, the challenge he acknowledged was growing and building the management team. Anta has attracted a large number of elites to join the company with its generous treatment. It is reported that more than 30 people have received options from the company after its listing.

Ding Shizhong - Company Profile

The Latin letter "Anta" of Anta means "Mother of the Earth" in Greek. Ding Shizhong gave her a new meaning: "Start a business with peace of mind and be a down-to-earth person." ".

In 1994, the Anta logo was hung for the first time at the door of a shoemaking workshop in Jinjiang, Fujian. After more than ten years of development, Anta has developed into a marketing-oriented comprehensive sports brand in China. Ding Zhizhong, the leader of ANTA, one of the supplies companies, was named the xx "Top Ten Outstanding Young People in China" for his special contribution to Chinese sports.

ANTA (China) Co., Ltd. is now a limited liability company fully controlled by Hong Kong Anta International Investment Co., Ltd., with honors such as "China's Well-known Trademark", "Chinese Product", and "China's Quality Inspection-Free Product" In Yishen, its sales performance ranks among the top in the country, and its comprehensive market share of sports shoes has ranked first among similar products in the country for many consecutive years.

ANTA Sports is one of China's sports brands. It is mainly engaged in the design, development, manufacturing and marketing of sports products and sportswear (including professional and casual footwear and clothing under the ANTA Sports brand). Its sales performance ranks among At the forefront of the country, the comprehensive index of sports shoe market share has ranked first in China for six consecutive years. In the first half of 2007, Anta Sports' revenue was RMB 1.497 billion, an increase of 203.1% compared with the same period last year. Profit attributable to shareholders was RMB 203 million, with a growth rate of 284.3%. Basic earnings per share were RMB 11.3 cents.

The Group builds brand awareness through sponsorship of Chinese sports leagues and outstanding athletes. The market share of sports shoes has ranked first in China for seven consecutive years. Anta's never-ending belief has gradually become deeply rooted in the hearts of the people.

Ding Shizhong - Brand Image

ANTA Sports attaches great importance to the value of the brand and sponsors Chinese sports leagues (such as the Chinese Men’s Basketball Professional League, Table Tennis Super League) through newspaper and television advertisements league, volleyball league) and outstanding athletes as well as a variety of other promotional activities to build the visibility of ANTA sports products. The Anta sports trademark used in the company's sports shoes has been rated as a "China's Well-known Trademark" by the Trademark Office of the State Administration for Industry and Commerce of China, and has won honors such as "Chinese Product" and "China Quality Inspection-Exempt Product".

Ding Shizhong: "Advocate to love national brands and enhance the national industrial image."

Ding Shizhong pointed out that only by continuously improving the competitiveness of product brands can China's economy eventually go global and achieve true national rejuvenation. Ding Shizhong believes that the government should also play a role in building a benign external environment for the growth of national brands. At present, not only are some countries adopting discriminatory import policies to suppress "Made in China", but some national brands are still being squeezed out and treated unfairly in China. For example, some domestic department stores and commercial streets even stipulate that non-international brands are not allowed to enter!

Ding Shizhong: “The government should actively encourage people to love national brands and support national brands in government procurement and other aspects to enhance the national brand image as soon as possible, thereby safeguarding national dignity and national image, and changing global consumers’ perception of “China”. Create "the impression of low quality and low price, and promote national enterprises to promote the development of independent brands."

Ding Shizhong - Future Outlook

As a Chinese enterprise, innovation is very important. In recent years, the government has made greater efforts to guide enterprises to innovate, and the strategic direction is very clear. Anta has also invested heavily in innovation in recent years. In 2004, Anta's investment in innovation accounted for only 0.5% of total expenditures, but by 2007, this proportion had reached 3%.

Innovation is the life of an enterprise. It includes not only technological innovation, but also innovation in enterprise management models. Anta attaches great importance to comprehensive management innovation, especially innovation in product research and development. Anta now has a dedicated R&D center at its headquarters, and also has an R&D center in Beijing. It is also planning to establish an R&D center in the United States soon. This series of measures all require breakthroughs in management innovation.

Innovation is also needed in terms of branding, especially in terms of brand internationalization. Anta has now expanded from traditional advertising marketing to sports marketing. We not only sponsor Chinese sports, but also go beyond the borders and sponsor the NBA in the United States. These are all part of our basic innovation and brand innovation. In terms of future corporate innovation, Anta will continue to adhere to technological innovation and management innovation. In particular, there is a very core issue, which is personnel innovation. Personnel innovation is the internationalization of talents. If an enterprise wants to become bigger and stronger, its management must keep up. Therefore, Anta proposed that enterprises should currently focus on the construction of the "five modernizations" of internationalization, enterpriseization, systematization, informatization and specialization.

I think there are two main reasons why Anta has developed so fast in recent years. "Ding Shizhong analyzed. "One is that the entire country has a good development environment, and the development strategies and policies are correct; the other is that enterprises insist on management innovation, technological innovation, and brand building. This time, from the Prime Minister’s report, I saw that the development environment of the entire country is still very good. The scientific outlook on development and building an innovative country proposed by the XX Congress have been repeatedly emphasized. I am very excited. I told you my idea of ??further expanding investment. other shareholders. "

Ding Shizhong believes that the concept of innovation is a concept driven by brands. Innovation is to create your own brand and improve the process from "Made in China" to "Created in China". The reason why some developed countries can Being ahead of us lies in having strong brands. China currently has none of the top 100 brands in the world.

The regional economic development of Quanzhou and Jinjiang in Fujian is better than that of other places. In the final analysis, it is driven by the brand. In the future, Fujian must focus on solving three problems when implementing brand promotion: first, continue to follow the path of innovation; second, the government should focus on Fujian's industrial characteristics to expand related industries; third, it must guide qualified enterprises to actively go global. , to develop international markets, to participate in international competition, and strive to become a brand.

Ding Shizhong is full of confidence in Anta’s future. He said that we are currently on the path of continuous innovation. Anta has grown rapidly in China, and its sports shoes have ranked first in the country for several years. Our goal is: to be based in China, consider the world, and become a brand that goes global from China. The Beijing Olympic Games will provide great business opportunities for Chinese sports goods. Before the Olympics, our focus is still on the domestic market, while at the same time making arrangements for some countries that will go global. After 2008, we fully went global. "We are determined to build Anta into a world-class brand!" Ding Shizhong said firmly.

Ding Shizhong - Fulfilling Responsibilities

Remarks: Being elected as a deputy to the National People's Congress, first of all, I feel happy and proud. Along with this, I feel great responsibility and great pressure. As a representative of a grassroots shoemaking enterprise, I was elected as a representative of the xx National People's Congress. This is the people's trust in me. In the next five years, I will perform my duties conscientiously and live up to the trust of the people.

Start with familiar industries

From the day he learned that he was elected as a deputy to the National People’s Congress, Ding Shizhong began to consider how to perform his duties. He believes that first-time representatives should start from the aspects they are familiar with when they are unfamiliar with other aspects, put forward constructive suggestions and opinions on the industries they are familiar with, and contribute to the industry.

After the goal was determined, Ding Shizhong began to solicit opinions and research on the suggestions to be made, and then determined the reasons and background of the research, and the proposed construction must be operational. During this period, he solicited opinions from many people, including government officials, heads of relevant departments, the company's president's office, think tanks, and even well-known brand strategy experts.

Preparing to make two suggestions

Ding Shizhong said: "He is still further improving the suggestions proposed to the conference, but there are mainly two suggestions - "On requesting countries to Relevant ministries and commissions have given Jinjiang National Sports Industry Base Support Policy Suggestions" and "Encourage the public to love using national brands and encourage enterprises to develop on the road of "independent brands"".

In November 2007, the Jinjiang National Sports Industry Base licensing ceremony was held in Jinjiang. Jinjiang City became the third city in the country to win this honor after Shenzhen and Chengdu, and also the first county-level city to win this honor. As an important sporting goods manufacturing base in my country, Jinjiang's sporting goods industry covers sports shoes, sportswear, sports equipment and other categories. It is reported that in the next few years, Jinjiang will plan and build a coastal sports and leisure industry belt integrating mass fitness, competition performances, sports training, business and exhibitions, sports living communities, tourism and leisure; create a global sports equipment manufacturing base and sports training Base and central city for national sports events.

Ding Shizhong believes that on the occasion of the Beijing Olympics, Jinjiang has proposed the goal of building a "sports city" to transform its economic development model, optimize its industrial structure, improve its urban functions, enhance its charm, and improve its people's quality. , improving the quality of life and quality of life are of substantial significance.

However, as a county-level unit, Jinjiang has great limitations in terms of macro policies, land use indicators, funds, and talents. He suggested that relevant ministries and commissions should be asked to provide Jinjiang National Sports Industry Base with support policies, such as support in land use policies such as land use indicators, and policy support in the use and adjustment of forest land. While ensuring the land for the construction of the Jinjiang Coastal Sports and Leisure Industry Belt, Promote the further formation of coastal protective forest belts that integrate wind protection and appreciation.

Regarding the development of independent brands, Ding Shizhong suggested that relevant government departments should formulate relevant incentive measures and provide appropriate recognition and tax incentives to administrative agencies and enterprises and institutions at all levels that purchase state-owned "independent brands" . At the same time, when national teams in various sports participate in international events, the clothing and equipment they use can be based on domestic "independent brands" on the basis of consistent quality, which will contribute to the revitalization of national brands.

Ding Shizhong - Character Evaluation

Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, was selected as the "2007 Chinese Marketing Icon Figure" by the China Marketing Leaders Annual Conference.

Mr. Melton Kotler, President of Kotler Marketing Consulting Group, delivered a speech in person and personally presented the "Kotler Benchmark 20" China Marketing Honor Award.

"Twenty years ago, a 17-year-old boy came to Beijing to conquer the world with 10,000 yuan and 600 pairs of shoes borrowed from his father. In 2007, he led Anta Sports to be successfully listed in Hong Kong Ding Shizhong used speed to fight against scale, used advertising bombing combined with ground warfare, pioneered Chinese-style marketing, and gave the grassroots their own dreams in this star age, and he is getting closer and closer to achieving the dream of becoming the world's shoe king. The closer.

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