Douban goose migration

Douban officially announced the discontinuation of seven problem groups, and all private groups were discontinued.

Douban officially announced the discontinuation of 7 problem groups and all private groups. Douban announced that due to business adjustment, all private groups will be discontinued on April 18, and the private group function will officially stop service on June 30. Douban officially announced the discontinuation of seven problem groups, and all private groups were discontinued.

Douban officially announced the discontinuation of 7 problem groups and all private groups 1. This afternoon, Douban's official account "Bean Mommy" issued a penalty notice on further strengthening the special action of "rice circle" chaos control. According to the announcement, there are seven groups about the suspension and reincarnation of Douban in this issue, including Douban Goose Group, Douban Talent Appeal Group, Child Care Center on the 18th floor, and Candy Age Youth Group on18th floor.

According to statistics, since the beginning of this year, Douban has issued five consecutive penalty announcements, further strengthening the special action of "rice circle" chaos control, and 56 problem groups have been suspended.

The following is the full text of Douban Announcement:

According to the work requirements of the Announcement on Further Strengthening the Special Action to Control the Chaos in Rice Circles, Douban will continue to cooperate with the special work to control the chaos in rice circles and create a clear network discussion environment for bean friends.

The following are the illegal contents dealt with in this period: 7 groups of discontinuation and reincarnation.

Attached is the problem group part that was stopped in the rectification work in this period:

Douban goose array

Douban talent appeal team

Shibalou parenting trusteeship suo

18 Floor Times Youth League

Finally, Mommy hopes to join hands with everyone in this process to create a clean and tidy network environment.

Thank you!

Before the news that the private group was about to close down, every time Douban boarded the hot search, it was almost related to the rectification of the chaos in the rice circle. Among them, the most famous Douban Goose Group was banned, hidden and suspended several times until last September, becoming the first entertainment group to be rectified for two months.

However, in the briefing on the 29th, the most intriguing thing was not that Douban was rectified again, but the reason behind the rectification.

In the past two years, Douban has taken many remedial measures to rectify the chaos in rice circles:

For example, the name of Douban Group will no longer contain such contents as "eating melons", "breaking news" and "canvassing" to induce concentrated gossip and canvassing wars. Douban officials have taken corresponding measures against such behaviors as "gathering fans", "swearing at each other", "gossip breaking", "creating public opinion" and "raising the number to brush comments" to speed up the cleaning up of problem groups and dissolve the groups involved in the "rice circle" chaos.

In addition, Douban has repeatedly shot at several groups with large traffic.

In June last year, 20 entertainment groups such as Goose Group and qingqing grasslands were suspended from forwarding/collecting functions, and 25 groups such as Huo Yan Group were directly shut down. In August last year, Douban closed the entertainment division with the largest traffic among the group functions. On February 2 last year, from 17 to 17, Douban suspended the use of the "group" reply function and the group "featured" channel content update.

Nevertheless, the problem has not been solved.

On the afternoon of March 15, the National Network Information Office informed that on March 15, the National Internet Information Office instructed the Beijing Internet Information Office to send a work supervision team to Douban.com to urge rectification.

This makes people wonder why Douban did not meet the rectification requirements for a platform-wide rice circle rectification action, so that the Internet Information Office directly entered the supervision.

On the one hand, it is difficult to return the accumulated weight, on the other hand, it is the information cocoon room.

Among the more than 600,000 groups of Douban, entertainment groups have always occupied high traffic.

The most famous Douban Goose Group has nearly 700,000 members, most of whom are active users. In an unofficial ranking of the activity list of Douban group provided by Allen Ji of Douban Soul Group, Douban Goose Group ranked second, but the amount of active discussion was comparable to that of the first life group.

Even if Douban uses multi-directional measures to limit the flow of entertainment circles, the flow of such groups is still fierce. In the above ranking, as of June 24 this year, there are 18 entertainment groups in the list of 65438+ and top 50.

It can be seen that highly active entertainment groups contribute most of Douban's traffic. Douban's business model leads these traffic to profitable businesses such as reading, audio and video. At the same time, the platform gives the group leader more power in group management, which creates a management contradiction:

High-flow group management can only be supplemented by community governance and platform governance, which means that the binding force of the platform on the group can not meet the requirements of rectification. Therefore, in this case, Douban used to deal with the performance of several major entertainment groups, such as temporary ban, snow storage, suspension of comments/collections and so on. , failed to fundamentally solve the problem.

Douban officially announced the suspension of 7 problem groups, and all private message groups will be suspended. 2 This afternoon, Douban issued the "Announcement on Punishment for Further Strengthening the Special Action of" Rice Circle "Chaos Control".

The announcement pointed out that according to the work requirements of the "Announcement on Further Strengthening the Special Action to Control the Chaos in Rice Circles", Douban will continue to cooperate with the special work of rectifying the chaos in rice circles to create a clear network discussion environment for users.

In this issue, Douban stopped seven problem groups and recurrent problem groups, including Douban Goose Group, Douban Talent Appeal Group, 18 Floor Child Care Center and 18 Floor Sugar Youth League.

It is reported that Douban issued the "Announcement on the Special Action to Clean up the Chaos in Rice Circles" in June last year, saying that once a group with chaos in rice circles is found, it will severely deal with those who are addicted to chaos in rice circles or refuse to change their minds, including but not limited to suspending some functions, deactivating the whole group or even dissolving the group.

Douban has probably never been rectified so frequently in its history.

On March 29th, Douban announced that due to business adjustment, all private groups were stopped on April 18, and the private group function was officially stopped on June 30th. Before this, the team leader can submit an application to turn the private group into an open group.

It is understood that private groups can only join if they are invited by team members, and they can never be made public after creation. The radar financial test found that after Douban applied to create a group, there was no private group option.

Also in March, Beijing Netcom Office sent a work supervision team to Douban to supervise the rectification and dissolution of Douban, with a team of 15 people; Looking back, in 20021year, Douban was fined100000 yuan by the National Network Information Office for repeatedly appearing information prohibited by laws and regulations. In only 65438+February, Douban was repeatedly named for collecting personal information and commenting in advance.

Douban is highly concerned by the regulatory authorities and is related to its internal entertainment group. Nowadays, this once peaceful minority community has once evolved into a battlefield where fanatical fans tear at each other and provoke opposition, while the founders of Abei and Douban, who advocate "doing nothing", have not taken strong control measures.

Douban officially announced the suspension of 7 problem groups, and all private message groups were suspended. On April 14, Douban officially issued a document saying: According to the work requirements of the Announcement on Further Strengthening the Special Action to Control the Chaos of "Rice Circles", Douban will continue to cooperate with the special work to rectify the chaos of "Rice Circles" in order to create a clear network discussion environment for bean friends. The following are the illegal contents dealt with in this period: 7 groups of discontinuation and reincarnation.

Douban Goose Group, Douban Talent Appeal Group,18th Floor Parenting Trust,18th Floor Candy Time Youth Group and other problem groups were suspended.

Previously, Douban announced that due to business adjustment, private group will be completely stopped on April 18, and the private group function will officially stop service on June 30. Before this, the team leader can submit an application to turn the private group into an open group. It is reported that on March 15, in response to the serious network chaos in Douban, Beijing Netcom Office sent a work supervision team to Douban to urge rectification. On the 22nd, Douban had a 15 dissolution group, including antique grocery stalls and Douban kimchi group.

At first, it was a private group established for protection, and the atmosphere in the group was peaceful. "At the earliest time, people just talked about gossip, not gossip with emotions," a user who joined the predecessor of Douban Goose Group on 20 12 once said in an interview. However, with more and more users of Douban, the temperament of private groups has gradually changed.

20 14, entertainment enters the "traffic age". With the popularity of Yifeng Li, EXO, TFBOYS, Yang Yang and other stars, traffic fans came into being. In order to maintain the reputation of idols, they will organize large-scale "centralized output" and then occupy the high ground of public opinion.

In the same year, because of the activities organized by Douban, eight groups (the predecessor of Goose Group, "Bagua is coming") opened the door of the group. As a result, it was slaughtered by fans of "Four Top Streams", and the administrator had to set the names of several traffic stars as forbidden words. 20 15, Yifeng Li also sued Douban.com and Bazu.com for violating the right of reputation.

But this is really just the beginning. The 20 18 draft variety Idol Trainee brought several years of draft tide, and the Douban group also poured in more "new immigrants". Since then, the audience of every talent show has been keen to build a group in Douban, which has brought vigorous traffic to Douban and completely changed the portrait of platform users.

In 20 12 years, the survey data of iResearch showed that the proportion of men in douban was 52.4%, slightly higher than that of women; First-and second-tier cities account for 70%, people under the age of 24 account for 39.64%, and people aged 24 to 30 account for 38.3% and 16.9% respectively.

Now, Analysys Qian Fan data shows that Douban has become a platform dominated by female users, and the proportion of male users has dropped to 36.75438+0%; Not only that, Douban users have a sinking trend, with users in first-tier cities, new first-tier cities and second-tier cities accounting for 66.36%; In addition, the proportion of people under the age of 24 is 29.30%, and the proportion of people aged 24 to 30 and 3/kloc-0 to 35 is 24.8 1% and 25.64% respectively.

In addition to changing the user structure, new immigrants have also disrupted the long-standing book and audio-visual scoring system. They can give a five-star or one-star limit evaluation at any time, even if they haven't seen it at all.

What is more noteworthy is that when the thinking mode of emotional dominance and binary opposition is combined with the private and closed group, the users in the group have been unconsciously wrapped in the information cocoon woven by homogeneous information. For them, the important thing is no longer the truth, but finding recognition.

On 20 18, Bagua Laiqun announced its closure, and then members collectively moved to Douban Goose Group. However, due to the loose management in the group and the "unlimited autonomy" given to the group by Douban officials, the fans in the group became more and more suspicious of all the stars, which led to the temporary suspension of the goose group and the snow hiding.

After the reorganization of Goose Group, other entertainment groups are still rising, but the great influence of Goose Group is hard to shake. On idle fish, the "house" of the goose group can even be sold for thousands of dollars.

In this context, many celebrities have appeared, including Zhao Lusi, Jing Boran, and lay people. The main body of Douban Company has been brought to court on the grounds of network tort liability dispute.

The entertainment group is only part of the private group. A user in Zhihu revealed that he had come into contact with an extreme group and was greatly shocked by it. Behind the group is a well-organized group, even carrying out human flesh and offline violence against netizens who oppose them.

"I have reported the comments of groups with extreme ideas," Qin Lan said. There are thousands to tens of thousands of such similar groups, among which the scale of speech is relatively large. I even reported it to several netizens I met online, but in the end, Douban didn't handle it.

In Qin Lan's view, these groups are actually "important users" of the platform because of their high activity.

"Personally, posting in the post bar needs continuous follow-up, and there may be hundreds of thousands of replies in a week; Zhihu is better, but it is also longer; But douban can get up in less than half an hour as long as it is in accordance with the user's words. Although it is closed, the speed of getting feedback is much faster than that of Zhihu and Post Bar. If you post a post in it and get a response, you will get hundreds of likes in about ten minutes, and thousands a day if you have more. But even if it is a hot post, it will almost sink in three days. "

However, in these cases, the low-key Arctic rarely responds in public. Many Douban users, including Qin Lan, feel that the management is too indulgent. "These extreme flows have caused the rebound of Douban."