What is kol Red Man?

KOL Red Man is short for KeyOpinionLeader, which means key opinion leader. KOL is considered as a relatively new marketing tool, which takes advantage of social media in coverage and influence. KOL's fans are very sticky, and their values agree with them in all aspects. Therefore, KOL's recommendation has a halo, and fans will really watch it carefully.

Network celebrity, short for network celebrity,

Refers to people who become popular because of an event or behavior in real life or online life. Their popularity is magnified by the network because of their own characteristics, which conforms to the psychology of netizens' aesthetics, ugliness, entertainment, excitement, voyeurism, imagination, spectator, etc., and they are sought after by the network world intentionally or unintentionally and become "network celebrities". Therefore, the emergence of "network celebrities" is not spontaneous, but the result of the joint action of the interests of network celebrities, network promoters, traditional media and audience psychological needs under the network media environment.