Why does BAIC stand out in the fierce competition in 2023?

The first quarter of 2023 is destined to become a hurdle for the auto market. A series of bad news, such as the cancellation of subsidy policy for new energy vehicles and the end of purchase tax subsidy for fuel vehicles, have generally reduced consumers' desire to buy cars. At the same time, some car companies set off a non-benign price war because of their own problems. In this market environment, all car companies are bound to face more severe challenges. BAIC Group, on the other hand, delivered a good answer sheet with excellent internal strength.

Section 1 BAIC

"Red" is the main theme.

On April 4, 2023, BAIC Group held a work summary meeting in the first quarter of 2023 and a work deployment meeting in the second quarter. According to the data disclosed at the meeting, in the first quarter of this year, BAIC achieved vehicle sales of 465,438+0,000 vehicles, up 65,438+065,438+0.2% year-on-year, and both vehicle wholesale and terminal sales outperformed the broader market. Achieve operating income of 1 167 billion yuan, up by 5. 1% year-on-year, and achieve a breakthrough in total profit; Beijing achieved an output value of 86 billion yuan, up 2.6% year-on-year, and achieved a "good start" for a quarter.

Perhaps this set of data is a bit macro, and most people don't have a very intuitive impression of how red this "good start" is. Then, let's take a look at the achievements of BAIC Group in various fields and sectors in the first quarter.

In the independent passenger car sector, as the independent high-end new energy brand of BAIC Group, the terminal sales in the first quarter increased by 665,438+0% year-on-year, and it also won the second place in the new energy category of China automobile brand quality; At the same time, new models such as Beijing Auto, Beijing Off-Road BJ60 and Beijing Rubik's Cube have attracted much attention. It can be seen that the competitiveness of BAIC products has been significantly improved, and the recognition of consumers is also an affirmation of BAIC Group.

In the field of joint ventures, in the extremely involuted luxury brand market, a new wave of price cuts set off a scuffle in 2023. Beijing Mercedes-Benz broke the historical record of monthly output and successfully highlighted the tight encirclement; On the other hand, Beijing Hyundai has continuously increased the proportion of Elantra, ix35, Tucson and other models through timely product adjustment and structural upgrading. At the same time, China and South Korea have reached a number of understandings on the future development of Beijing Hyundai, and the future can be expected!

In addition to a comprehensive attack in the field of passenger cars, BAIC also maintains a leading position in the field of commercial vehicles. Among them, Beiqi Foton continued to occupy the leading position in the commercial vehicle market with the sales volume of 6.5438+0.6 million vehicles in the first quarter, which opened a new era of impacting the second million sales volume; At the same time, the brand-new commercial vehicle brand "Beiqi Heavy Truck" was released, and the first vehicle successfully rolled off the assembly line, further consolidating BAIC's leading position in the commercial vehicle market in China.

In addition to exploring the domestic market, BAIC's overseas business is also developing rapidly with high quality. In 2022, BAIC Group exported 6.5438+0.04 million vehicles overseas, and commercial vehicles remained the first in the industry for 654.38+02 years, and autonomous passenger cars officially entered Europe. Since the beginning of this year, the overseas business of BAIC has continued to show an upward trend. During1-February, 24,000 vehicles were exported, up by 6 1.34% year-on-year, among which the international export of BAIC autonomous passenger cars increased by 132.7% year-on-year.

Compared with simple manufacturing and sales, integrating the industrial chain is another challenge. In the first quarter of 2023, other industrial chain enterprises of BAIC Group were also making breakthroughs. The overall scheduling of more than 200 supply chain enterprises in the spare parts field, the service trade in the logistics field and the integrated service of transnational supply chain all provided a strong guarantee for BAIC Group's "good start" in the first quarter.

As the saying goes, "A drop of water was not built in a day". What layout did BAIC make behind a series of achievements?

A good start in the first quarter

It is far from the "main course"

Innovation is the most important means for enterprises in business competition. For enterprises, innovation is not easy and requires long-term independent research and development, which is the embodiment of enterprise team and financial strength.

At present, BAIC Group is accelerating the implementation of scientific and technological innovation strategy, forming industry-leading applications in key technical fields such as power generation, hydrogen fuel, intelligent network connection and vehicle architecture.

Specifically, polar fox may be the most representative brand among them. "China Top Ten Chassis", "China Top Ten Body" and "China Heart" Top Ten Powertrain Awards for New Energy Vehicles are all the achievements brought by polar fox's insistence on positive research and development and technology empowerment. In addition, Koala, a brand-new model recently released by Polar Fox Automobile, has quickly spread all over the network with its product positioning focusing on parent-child travel, which is expected to become the next annual explosion.

For BAIC, Huawei HarmonyOS system and B-Pilot 3.0 intelligent driving system jointly built by BAIC and Bosch have been applied to new models, bringing users a brand-new intelligent driving experience.

It can be seen that BAIC Group is turning the "key variable" of technological innovation into an "important increment" of high-quality development. Find the right path of scientific and technological development, improve the ability of scientific and technological innovation, so as to launch more competitive products and services and achieve high-quality development. Nowadays, a potential "high-tech Beiqi" has taken shape.

The strength of scientific and technological innovation affects not only the domestic market, but also the products with international adaptability and competitiveness, such as Rubik's Cube, X7 and BJ40, which are constantly improving overseas business, have become "sharp tools" for BAIC to expand its territory. Landing in the Rubik's Cube in South Africa, Germany, Spain, Belgium, Romania and other countries, has won numerous praises; In Viet Nam, X7 became the explosion in the market, ranking first in passenger cars in China. In Kuwait, BAIC is the first brand of off-road vehicles in China. In the field of commercial vehicles, Beiqi Foton also exported about 760,000 products including heavy trucks, medium trucks, light trucks, pickup trucks, buses and construction machinery.

From "going out" to "going in", BAIC is building a set of international development "combination boxing" which integrates commerce, R&D, used car export and global supply chain. BAIC is actively integrated into the new pattern of high-level opening up and development, and is becoming an important force in the international market.

At the same time, BAIC's "friend circle" is also expanding. Since the first quarter of this year, BAIC has successively reached strategic cooperation with school-enterprise units such as Bethel, Bosch, Horizon, Contemporary Ampere Technology Co., Ltd. and Beijing University of Technology. With the gradual landing of more high technologies in the future, the potential of BAIC Group will be realized one by one.

BAIC Group, which can go against the trend, has laid a solid foundation and consolidated its sales volume through technological innovation, in-depth market research and forward-looking layout, and seized the opportunities in brand, products, new energy, intelligence and overseas business.

Looking forward to Shanghai Auto Show

There are more possibilities for BAIC in 2023.

At the upcoming Shanghai Auto Show, BAIC will also bring its own brand and joint-venture brand * * *, and a number of new cars and concept cars will make their debut, and related brand concepts will also be released.

At the Shanghai Auto Show, we can learn more about the latest achievements of Polar Fox in the construction of a high-level autonomous driving demonstration area. At the same time, the first batch of Apollo Moon 2023 delivered by Polar Fox to Baidu "Rapunzel Run" will be verified, and what kind of high-level artificial intelligence interactive travel experience the cooperation with ERNIE Bot can bring will be revealed one by one.

Beijing Off-road is the "special" representative of BAIC's "high-tech" strategy, and it is also the killer of BAIC Group's independent development. It is also interesting whether BJ60' s concept of "playing cross-country at home" and its competitive products can become a "new cross-country force".

The new Mercedes-Benz long wheelbase GLC SUV that has been pre-sold recently will also be officially listed at the Shanghai Auto Show. As an important member of Beijing Benz product line, the new long-wheelbase GLC SUV has added three rows of seven-seat layout versions, making it the first luxury medium-sized SUV to offer both five-seat and seven-seat options. Can Beijing Benz continue its upward trend in the next three quarters? We will wait and see!

In addition, Beijing Hyundai is also expected to make big moves at the Shanghai Auto Show. This year is the first year of Beijing Hyundai's "New Plan 2025". Fully mixing fuel vehicles and accelerating the introduction of the world's best-selling brand of pure electric vehicles are the main development directions of Beijing Hyundai in the future. The new concept car "Mufasa Adventure", the new Sonata, IONIQ 5 and other heavy models are expected to land at the Shanghai Auto Show.

Che Shu concluded

A drop of water can't be worn in a day. Being able to achieve a "good start" in the first quarter of 2023 is a high-quality development achievement brought by BAIC's scientific and technological innovation strategy. In the new journey of BAIC Group in 2023, I believe that the outstanding performance in the first quarter is only an "appetizer", and the future "main course" will be more worth looking forward to.

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