Why should old movies be repaired?

With the renewal and iteration of film restoration technology, in recent years, a number of classic films have once again entered the big screen through restoration technology, trying to attract gold with the help of "nostalgia". Just yesterday, directed by Hou Xiaoxian and starring Tony Leung Chiu Wai, Carina Lau and Mi Xueer monique Rice, The World of Flowers and Flowers at Sea also released a 4K restoration poster, which will be shown again in Taiwan Province Province, China on February 20th, 65438-it seems that the restoration of the old film has been in recent years.

After cleaning, collection and digital restoration, it takes at least 20 people four months to repair an old movie. At present, the film price of the national restoration project is 654.38+10,000 yuan to 200,000 yuan. According to the degree of film damage, some old films need artificial intelligence to assist in repair, so the quotation will be higher, and the highest single film can reach one million yuan.

But because there is no high shooting and production cost, as long as these old films have a certain attendance rate and the box office reaches 10 million, they can break even. No wonder a capital tycoon like Alibaba Pictures, who lacks excellent original works, has also entered the game.

In fact, old movies represent an era while showing the content of the works themselves, so they have their own unique market value. Besides, classics are never out of date. When 1900 Legend was released, many college students lamented that they could finally see the classics released before their birth on the big screen.

However, the box office performance of many restored old movies can only be described as bleak. The story logic and shooting technology of old movies may be difficult to be favored by young audiences at present. This requires the film to make a more suitable plan in the early stage of publicity and marketing, audience docking and other aspects. For example, A Chinese Odyssey, which was circulated in the "pirated" market that year, was reissued on April 20 17, and the publishing house issued slogans such as "Return the ticket to Master Xing".

The box office results of reruns of old movies in the past five years-

Sweet honey

Replay time: 2015 February 13, box office:12.33 million yuan.

Sweet Honey was first published in 1996, which is an insurmountable classic of Chen Kexin. In this work, he borrows the stories of two mainland immigrants from 1985 to 1995 to show the personnel changes in Hong Kong in that decade. This decade is exactly the decade when Chen Kexin returned to Hong Kong and stepped into the film circle. As an "atypical" Hong Kong person, he thinks he has the closest connection with Hong Kong. "Sweet Honey" is a bit like the "diary" he wrote for Hong Kong and himself during this period.

In addition to changing from film to digital, the reprinted version can always maintain good sound quality, and dolby surround was also made. In addition, the roles of Maggie Cheung and Liming in the Mandarin version have been re-dubbed to make them more suitable for the roles.

But it may be because "old film restoration" was still a new concept for China people at that time, and this re-released version did not attract much attention.

destiny

Replay time: 2065438+March 25th, 2006, box office:13.89 million yuan.

On the occasion of Leslie Cheung's 60th birthday, this old film 1984 was restored and shown again. Although my brother's classics are numerous, this film is a collection of three young superstars: Leslie Cheung, Anita Mui and Maggie Cheung. Now, two of them have passed away, and Maggie Cheung has gradually withdrawn from the stage. In this era when he is no longer king, this film should arouse many people's sigh and nostalgia.

However, because the film is slightly unpopular compared with other classics of the three, and it is said that it is sponsored by a fan, buying copyright itself is quite like a move to realize personal feelings. The film arrangement and box office are not high, and there is nothing wrong with it.

A Chinese Odyssey The Great Wedding

Replay time: 2017 April 14, box office: 65438+78 million.

1995 "A Chinese Odyssey" premiered at the box office, but it was later regarded as a "re-deconstruction" of mainland college students. Many people are familiar with it, not only watching it countless times, but also knowing its classic lines. Therefore, such a film replay will inevitably go through some packaging.

On the basis of the original material, the republished version has added some new contents that have never been exposed before, and the length of the film has correspondingly increased from 99 minutes of the original to 1 10 minutes, including "Eggs" filmed in the same year as the ending song.

In the end, Stephen Chow, 23-year-old Athena Chu and 24-year-old Karen Mok, together with their unique memories, created a box office of nearly 200 million yuan.

Unemployed students

Replay time: 2065438+September 8, 2007 box office: 665438+ million.

It's another old movie starring Leslie Cheung (premiered at 198 1). In addition to my brother, there were two big stars in Hong Kong entertainment circle in the last century, Danny Chan and Zhong Baoluo. But I have to say that even at that time, this film can be said to be a very mediocre work: the three main actors were all in their twenties at that time, and it was inappropriate to play a teenage high school student, and the detergent was old-fashioned, the art was rough, and the box office was bleak.

true colour of a hero

Replay time: 20 17165438+10/7, box office: 32.62 million.

Unlike Leslie Cheung's first two films, this Hong Kong film starring Leslie Cheung and Chow Yun Fat is a classic. When it was released 33 years ago, the box office reached 34.65 million Hong Kong dollars, breaking the box office record in Hong Kong. However, although the director John Woo personally promoted the film and screened Leslie Cheung for re-screening, perhaps it was because the publicity was not in place, or perhaps the concepts of friendship and brotherhood in those days were out of date in today's era, and few people paid the bill.

Yesterday Once More

Replay time: 2018 February 10, box office:14.92 million.

Compared with other films, Dragon and Phoenix Fight, which premiered in 2004, was directed by Du Qifeng and starred by Andy Lau and Sammi Cheng. Not long ago. At that time, it was only over a year before Infernal Affairs was released, and the "Hong Kong film" still had a pure aftertaste. It seems appropriate to choose the slightly quiet Valentine's Day 20 18 as the screening time. However, it may be that the mainland has its own urban romantic comedy template, and the box office of Dragon and Phoenix Fight is still not ideal.