Who can tell me why perfect management can make the business plan go smoothly?

commercial plan

catalogue

An overview of a project

Background of a certain market

I. International market

Second, the domestic market

Third, the crystallization of domestic market and international market-XXX came into being.

Introduction to a project 10

I. Project entry point 10

Two. Managers and guiding ideology 1 1

Three. Objectives and brief description of objectives 1 1

Four. Project advantages 12

Verb (abbreviation of verb) competitor 13

Competitive advantage of intransitive verbs 3

A development plan 15

I user analysis 15

Second, the market development strategy 18

Three. Market development plan 4

Benefit Analysis of China Telecom Network 1 14

I. Infrastructure construction stage (three months)

Second, the medium-term development stage (nine months)

Three. Stable development stage (one year) 2

A person's investment analysis

I small-scale investment

Second, venture capital.

conclusion

An overview of a project

Internet will surpass traditional industries (such as real estate, oil and manufacturing). ) and become the highest economic growth point in 2 1 century. With 45,000 computer networks and more than 70 million user groups in more than 65,438+050 countries around the world, it has become a huge Internet market. According to the statistics of American International Data Corporation, the online business transaction volume in 1998 was $50 billion, and it is expected to reach $300 billion in 20001year. The income of Internet service industry is increasing at an annual rate of 60%, reaching 78 billion dollars in 2003. In China, as of June 30th, 1999, the number of Internet users was 4 million, while before June 30th, 1998, it was 2 1 10,000, an increase of 9 1% in just half a year! It is estimated that it will reach 5 million in 2000. Source: China Internet Center, National Bureau of Statistics. With the rapid development of the Internet, even large enterprises such as Microsoft, Lenovo and Changhong regard the Internet as a new industrial focus.

At the same time, the rapid development of the Internet has also brought some problems, such as imperfect information infrastructure and imperfect information services. CNNIC survey shows that users in China are generally dissatisfied with the lack of high-quality Chinese information, lack of initiative in information search, inhumanity of query interface, inconvenient use of information and lack of good life service. Existing Chinese websites such as Yahoo Chinese, Sohu, Netease, etc. These problems are not well solved, which provides a huge service and market space for the emergence of XXX.

So-and-so is an Internet Chinese portal being built by company # #, which is a Chinese website integrating search engine, information service and network application service. Different from the existing Chinese websites, XXX integrates information search, information service and network application, and is the first network platform to provide real-life search. It has changed the traditional network interface, which is just like the progress of windows operating system relative to Dos system interface.

The main goals of a company in the near future are to establish a website and database, provide information, life service and online marketing on the Internet, establish an online 1 14 brand market, attract users to visit, gain profits through advertising and diversified marginal services, accumulate capital, develop registered customers and attract online customers (to attract the investment of the original listed shareholders), and strive for listing and financing on Hong Kong Growth Enterprise Market or Nasdaq in the United States within one year. At the same time, invest money, replace the media, establish the brand value of 1 14 in an all-round way, and fully cultivate the strategic advantage of establishing network services.

The long-term goal of XXX is to become the most influential and most visited diversified network service website in China and even in the world, and on this basis, to establish an international information industry group involving multiple industries.

So-and-so is an investment opportunity with high return. The key to success is to enter the market quickly, combine advanced thinking ideas, multi-dimensional market, high technology, human management, brand strategy and other factors perfectly, improve the site visit rate as soon as possible through characteristic services, occupy the commanding heights and gain competitive advantages.

With the support of venture capital shareholders and the original listed shareholders, a project is expected to be listed on the Growth Enterprise Market in Hong Kong or the Nasdaq Second Board in the United States within one year. According to the market concept of internet stocks, the winning rate in listing is expected to reach 20-30 times of the present value, and the two-year profit of the project can reach 59 million yuan.

In order to enter the market quickly and gain a leading position in the market, initial financing is needed to enter the market, and the company is expected to make a profit within one year.

Background of a certain market

Whether 2 1 century is the prosperous era of the third wave or not, at least at present, information technology is changing people's traditional ways in thinking, data collection, daily work and social life. In this change, regardless of geographical distance or enterprise scale, the Internet undoubtedly plays a central role. If the industrial revolution is an extension of the human arm, then computers and the Internet are the accelerators of the human brain.

Looking at the history of computer development, we can easily find that this is a history from isolation to interconnection. The appearance of the internet has freed people from the bondage of resources that cannot be enjoyed. With the development of society and the impact of information wave, people's demand for information in a wider range is more urgent. Therefore, on the information superhighway, the network will develop more rapidly and become an extremely important part of information transmission. Let's analyze the market background of the birth of XXX from the international and domestic markets:

I. International market

For decades, the Internet has experienced the test of social environment changes and technological development, and has shown great vitality in terms of technology and social benefits. After the 1990s, the commercialization trend of the Internet has been gradually strengthened, many enterprise departments have joined the Internet, and various commodity information and advertisements on the Internet have gradually increased. From some statistical data, we can see the scale and rapid growth of the Internet, and we can also see the commercialization trend of the Internet itself.

1. Number of users and number of connected networks

As the largest computer internet in the world, the development of Internet is explosive. Up to now, more than 150 countries and 45,000 computer networks have connected to the Internet, with more than 70 million users. At present, hundreds of millions of people read and exchange information on the Internet every day, and the Internet has become an information superhighway connecting all corners of the world.

2. Business volume and service income

From the growth of business volume, the average annual growth rate from 198 1 to 1989 is 140%, and the average annual growth rate after 90 is 100%, and the commercial information transmitted in the network is increasingly rich. According to the analysis of American data company, the global Internet service revenue in 1998 has reached 7.8 billion US dollars, an increase of 7 1% compared with 1997. The company also predicts that the revenue of global Internet service industry will increase by 60% every year in the next five years, and it is expected to reach $78 billion by 2003.

3. User classification

Internet system can be regarded as a non-profit network system in the past, and a large number of e-mails and file transfers on the Internet are very cheap or even free for users. After entering the 1990s, with the decrease of government economic support and the enhancement of Internet commercialization, many enterprises have connected to the Internet. According to the classification of users, the commercial part connected to the mainframe grew fastest, from 37.4% of 1992 to 44.8% of 1994, while the proportion of non-commercial users (scientific research, education, government and military) decreased from 62.6% to 52.6%. Recently, some operators providing commercial online services have joined the Internet, which shows that in the vast Internet network, commercial users will become the dominant players in the future.

In addition, the commercialization trend of the Internet is also manifested in the gradual increase of all kinds of commodity information and advertisements. In the future, the world's largest, intangible and most influential computer network will have great influence on people's production and life in the information age, including colorful business activities. Joining the Internet means mastering a huge market.

Second, the domestic market

While the global Internet is booming, the Internet in China has also made great progress. From online information browsing to IP telephone, the Internet is influencing and changing the lifestyle of China people from all aspects of social development, and the resulting new thinking and new culture are impacting everyone. But at the same time, it also brings a challenging topic to the government and the business community. Internet is an "exotic product" in China, and its development has its particularity: because the Internet has no complete process of gestation, occurrence, development and even maturity in China, many inherent characteristics of the Internet can not be found in China. At the same time, the lack of effective and unified management, fragmented, self-integration and lack of integration spirit have all become obstacles on the road of Internet commercialization in China. Therefore, starting from the national conditions of China, the markets worth cultivating and developing at this stage are mainly distributed in the fields of education, advertising, publishing, trade, tourism and home application. In China, the potential of the Internet market will be huge, and the network market in China has important strategic significance for special people and regions, special applications and purposeful market cultivation, mainly in the following aspects:

1. Personal computers are rapidly spreading.

1993- 1994, the national PC sales were 450,000 and 700,000 respectively. 1995 was 654.38 million, and 1997 rose to 3.2 million. The application field of PC is more and more extensive, and the trend of popularization to families is obvious. In many big cities, many families regard personal computers as the next household appliances. It is estimated that by 200 1 year, the total domestic sales of microcomputers will exceed100000, and the sales proportion of home computers will reach more than 50%, which shows that the personal computer market is huge. If conditions permit, the demand for networking will rise. Such a huge PC market will bring the prosperity of network equipment and network services.

Internet users will continue to grow.

According to CNNIC (China Internet Information Center) 1999 15' s latest Statistical Report on Internet Development in China, as of 12 1, there are 747,000 computers with Internet users in China. The total number of domain names registered under CN is 18396, the number of WWW sites is 5300, and the total bandwidth of international lines is 143M256K. In the next few years, the number of netizens will increase rapidly, with an average annual growth rate of 220%.

3. Online services are diversified.

In China, online services are not just simple surfing the Internet. After a period of development and improvement, they will be diversified in the future. Information services such as video and audio on demand, video conferencing, e-commerce, securities trading and Internet telephony will occupy the whole network market in China.

4. Industrialization transformation of broadband network in information infrastructure.

In the next few years, the Internet will be as popular as TV, and there will be various ways to surf the Internet. Using cable TV network to run Internet express has become a topic of increasing concern. At present, countries all over the world are very concerned about how to make full use of the broadband resources of cable TV networks and develop new data services, Internet /web services and various value-added services on the basis of two-way interactive transformation. In this regard, domestic and international have basically synchronized. Undoubtedly, interactive CATV network plays the role of broadband network solution in information infrastructure. According to statistics, China has more than 70 million cable TV network users, ranking first in the world. It can be predicted that the national cable TV network will play a decisive role in the construction of the national information superhighway in the future, and the expansion of online channels and methods will undoubtedly promote the development of Internet information applications in China.

To sum up, on the Internet in China, starting from the national conditions of China, purposefully cultivating the information industrialization market will certainly open up a brand-new market profit space, create new huge business opportunities for the industry, and let the people of China embrace the Internet as soon as possible.

Third, the crystallization of domestic market and international market came into being.

In the development of the Internet, a set of mature standards has been gradually formed, which has solved some basic technical problems that affect popularization, such as the standards of e-commerce, the security of online transactions, and the technology of accessing the Internet by using cable TV networks. This makes it possible for the Internet field in China to cross several stages and directly enter a high starting point. At the same time, the construction of network hardware facilities and network resources in China is also stepping up, and the publicity of the Internet is also increasing. 1~2 years, with the construction of information resources in various units beginning to take shape, the amount of Chinese information on the Internet will increase at an unprecedented speed, and the corresponding internet access cost will be continuously reduced, and the network speed will be higher than now, making it completely affordable for ordinary family users.

Therefore, we come to the conclusion that China's Internet market capacity will grow faster than predicted, which undoubtedly provides manufacturers with more targeted advertising positions. With the approach of WTO, the Internet market in China is constantly changing, improving and developing, which finally shows us the future hope and immeasurable market potential. At present, under the appeal of all walks of life in the country, the cost of surfing the Internet is constantly decreasing, and the corresponding national management regulations have also been promulgated. In addition, the country has clearly regarded information industrialization as the economic leader. At the same time, the further investment of the country, the dedication of ISP consciousness and the continuous participation of network users will soon break the original bad cycle. Once this bad cycle is broken, it will quickly enter a virtuous circle of "more users and more information".

Internet information service is a comprehensive service. Facing the rapid development of its technology, we will combine advanced technology and make use of the existing market-leading concept. At the same time, we have experts in management and capital management. Once there is a lot of financial support and the superior conditions at home and abroad are well combined, it is natural to introduce XXX.

The introduction of "so-and-so" will add the best symbol of the information superhighway to people in the online world of China, and also provide advanced ideas for valuable enterprises and individuals.

Introduction of a project

Xxxx。 . com registered by # # Company in international domain owns its intellectual property rights, ownership and use right (see annex).

Xxxx is a localized Internet portal in China and the first intelligent network platform to provide real life search, which integrates various search methods, information services and network applications. It puts forward many brand-new concepts, such as text search, code search, map search, trademark search, AAA site search and e-commerce search. In the classification of some content, we will use the scientific classification of "virtual community" to break through the disorder of previous search engines, and at the same time, the interface will be realistic, integrating icons and advertising clicks. These ideas provide new ideas for breaking through the new platform and new functions of the future international network.

First, the project entry point

Jin Zhaolian decided to choose network service as the starting point, because the existing Chinese websites are relatively simple in content, lack of service concept, inactive in information search, not rich in Chinese information, inhuman in query interface and inconvenient in information use, which provides service space for some people to enter the market. So we will take the real scene, personalization, simulation and full interaction as the starting point of XXX.

At the same time, we believe that the Internet will bring about a revolution in consumption and lifestyle. The Internet not only provides information, but also serves the vast number of network users, and is a "virtual society" integrating work, entertainment and consumption. The interactive function of the Internet is irreplaceable by any other form, and it will surely become the most dynamic sunrise industry in 2 1 century.

Second, the management personnel and guiding ideology

(1) Manager:

Mr. A: (Background introduction)

Mr. b: (background introduction)

Ms. C: (Background introduction)

(Introduction by entrepreneurs)

In addition, the Group has a long-term running-in talent team. With the concerted efforts of Qixin Qi Xin, we will create a bright future for XXX.

(2) Guiding ideology:

Man is the most active factor in social productive forces. We believe that success = people (with innovative thinking, market concept and capital operation concept)+high technology+far-sighted investment.

Therefore, we will spare no effort to recruit talents, innovate resources and make good use of investment to create the great cause of the Internet.

Three. A brief description of goals and objectives

(1) goal:

Our short-term goal (1~2 years) is to become the best search engine and provider of network information, life service and online commerce in China. These areas are in the initial stage of development in China, and there is a lot of room.

Our long-term goal is to become the most influential and highly visited Chinese diversified and intelligent network service platform in China and the world, and to build an international information industry group involving multiple industries on this basis.

We are convinced that in the process of the gradual popularization of network infrastructure and credit consumption, the greatest advantage of the network will be reflected through online commerce, and the development of online commerce may be explosive. In this development process, we will deeply study and adopt all kinds of latest technologies in time to improve the quality of information service, form a high-quality team, widely contact with various industries, occupy the industry market, become an irreplaceable force in the market, and follow the development of online commerce. Once the time is ripe, we will quickly enter e-commerce and get high returns.

(2) a brief description of the goal

1 year, establish websites and databases, and create the brand image of "1 14"; Attract the second phase investment, and at the same time successfully list in Hong Kong or Nasdaq market.

In 2002, we created brand value, the website visited 20 million people, and developed online commerce, which made the profit of member advertisements and diversified online services reach more than 59 million yuan, and at the same time became the best online concept stock in China.

In the third year, cooperate with world-renowned companies, and strive to become the Chinese intelligent network platform with the highest market share in China, doubling its profits; At the same time, a network service site with the same name will be established in the global Chinese area, and the visit rate is expected to reach 50 million.

Fourth, the advantages of the project

(1) brand advantages:

"1 14" is a well-known telephone inquiry system in China, which has a history of several decades and is well known by1300 million people all over the country. Conceptually, a brand is a perfect combination of "China"+"net"+"1 14", namely "China net114". When people see "1 14", the concept of query flashes in fixed thinking; When you see someone, you know it's "1 14" of China Net, which is the query and information service system of China Net. This makes the user's recognition and memory of someone provide a unique brand advantage.

(B) the embodiment of technological advantages

1. Sensitivity to technology: We realize that the Internet itself is in the process of rapid development and may be eliminated tomorrow, so we will keep abreast of technology trends and adopt technologies that can best improve service quality;

Secondary development capability: Due to the rapid development of the Internet, it is basically impossible to have fully needed mature technologies at present, and customization is generally needed. We will attract outstanding technical talents, make use of our own advantages and develop specific applications on the basis of general technology;

Secondary information processing: Because of XXX's unique advanced intelligent query system, it has the characteristics of exploring site specialization and humanization of retrieval mechanism. It will change the situation that the existing search engines search useless "information junk", provide unique targeted services for each user's unique information needs, and carry out efficient integrated information filtering.

Video/audio on demand system: We will establish the first 1 14 video/audio on demand system in China together with the strategic alliance to attract some excellent technicians and advanced technologies.

E-commerce: We will follow the development of the most advanced e-commerce technology in the world. Once the time is ripe, we will rely on our brand advantages and network market share to base ourselves on the development of e-commerce.

Verb (abbreviation for verb) competitor

Although Yahoo, Sohu, Netease, etc. Are ahead of information services. At present, network services are the latest thing, with no standards and no leaders. The network era belongs to the conceptual era of high IQ, which brings the experience and lessons of the first batch of entrepreneurs to the latter. Therefore, in such a large market space, network services have no real competitors.

Sixth, competitive advantage.

Information service is a brand-new field of entrepreneurship. At present, China's information service providers have not fully formed the advanced concept of network service. We will take the unique search method and scientific classified query as the breakthrough point, which has great advantages.

We have advanced ideas and rich experience in market operation and capital operation. When domestic ICP completely copied from foreign countries, we cut into not the technical field, but the operation of super-thinking concept market and capital market.

2. We have an excellent talent team with the idea of finding market opportunities and cutting into the market.

We pay attention to the present situation and future of Internet development, and adjust the service quality and development direction at any time.

4. Be familiar with the operation methods of listing on the second board market in Hong Kong and the United States, and have the background of securities professionals to assist in the operation.

A development plan

Market demand is always the first, and the basis of our success is that we must abide by this objective law. When XXX was born as a new idea, it was not just an idea, but an idea before us. The future market prospect gives us huge space and business opportunities. If a good idea and a good idea are not implemented and can't really get a return on benefits, then even the best idea and idea can only be zero and worthless. Only through our joint efforts and scientific operation, it will ultimately benefit ourselves, benefit the people and generate huge commercial returns, and it will be truly valuable. So for someone, how to operate, how to implement and how to develop has become the key to future success.

At present, Chinese netizens generally have the characteristics of high education, high income and willingness to invest time and energy in surfing the Internet. From the business point of view, mainly in the computer industry, student education, enterprises and other industries users. From the aspect of information acquisition, users' access to information is relatively balanced in all aspects. As far as the network itself is concerned, the disadvantages are slow network speed, high fees and insufficient Chinese information. The online service market is still blank, and the attraction of websites to users depends on updated information, attractive and characteristic services that are helpful for learning. Therefore, with the continuous downward adjustment of online prices and the continuous improvement of online speed, service quality will surely become the key. In addition, at present, users' feelings about online advertising are average.

After the above analysis, a beautiful blueprint for XXX's future market development will naturally float in front of us.

Second, the market development strategy

Market strategy

According to our market survey, the users who surf the Internet at present are mainly people with higher education (technical secondary school or junior college) and higher income. The main purpose of surfing the Internet is to query information, send and receive emails, download software, chat online, play games and entertainment, shop online, use IP phones and page online. Further sampling survey shows that most users show high interest and strong desire to use new online services. The above survey provides a good reference for our service. The following is the scope of such-and-such service, which is described in three parts: search query, virtual community (information service) and diversified advertising information service:

(1) search query

project

make it clear

Text search

XXX's unique text search function is efficient and intelligent.

Integrate information filtering to make information search more humanized, personalized and practical.

Use.

Coded search

Adopt national standard code, enterprise code and area code.

Converting to digital retrieval can greatly improve the retrieval speed.

And accuracy. At the same time, code retrieval will be combined with trademark image retrieval.

Together.

Map search

Using GIS system to simulate positioning, it has a 360 panoramic "virtual reality"

Real ",and provide corresponding search information.

Trademark image search

In the search, it will be divided according to different regions and industries, such as countries,

The province, city and county set up the emblem; Various corporate logos, etc.

AAA website search

According to the quality of all websites, the number of visits, etc. , take a week of the year, month or week.

Segment classification, combined with government participation, according to different levels.

Link to create a hierarchical browsing mode of China website.

E-commerce search

We will make inquiries according to different business nature and types. For example:

Online securities trading, shopping, ordering, booking, auction, barter trading.

Wait a minute.

(2) Virtual community

project

make it clear

grow

alive

administrative region

Online job hunting

Including job hunting, recruitment, talent evaluation and personality test.

Marriage bond

We will set up an online marriage agency through the linked website.

1 14 dating center

One-on-one full interaction, personalized e-mail display position

China net 1 14

* * * Links to all walks of life have domain names, mailboxes, and no domain names.

A phone number and information, users can classify according to various industries.

Or a regional map.

Video/audio on demand

Establish the first 1 14 video/audio on demand system together with the strategic alliance, including

Including interactive TV, interactive movie, distance education, etc.

business

affairs

administrative region

Paperless office

Intranet, employee evaluation, salary, medical care. ...

And file transfer are all carried out through the network.

Online securities trading

Users can buy and sell stocks online within 24 hours.

Information inquiry and analysis, or other business transactions.

online auction

Online auction of various items overseas and in China. Quasi-foreign phase

Through the cooperation of relevant institutions, the first online auction trading system in China was established.

barter business

Users can exchange goods with other users online. It is planned to establish the first domestic barter trading system platform in cooperation with relevant foreign institutions.

online shopping

Guide to the purchase of various commodities, including the types of commodities, sample display and purchase.

Information such as the place of purchase and the price of goods. Only in this way can we drive the consumption of global shopping.

Awareness, for the development of registered customers and future online shopping to lay a good foundation.

Credit basis of market network.

teach

rear

administrative region

distance learning

Including children's education, adult education, MBA courses, career guidance,

Teaching and training, thus changing the traditional education mode of China people.

Translation center

(Many projects can be extended in this mode)

That is, translation experts in Beijing will be convened by the center and approved by XXX.

E-mail meets the translation needs of users.

Immigration, study abroad,

Employment consultation

Complete personalized e-mail communication

A matchmaker/intermediary

body

administrative region

Fourth news media

We will establish eight gold brands of online newspapers and magazines.

Customized news playback

Users can input and type on XXX according to time as needed.

Customize news and transfer files by email.

The branch of academic or vocational research.

skill

administrative region

IT world

Collect all kinds of information from all IT industries.

1 14 organ bank

China's first online organ bank is used for global medical work.

1 14 online library

We can refer to astronomy, physics, chemistry, aerospace and agriculture.

Information on industry, nature, energy and life.

politics

manage

administrative region

Live news

Foreign and national policies

military affairs

politician

government

statistics

laws and regulations

Diplomatic and consular missions

Forums and letters and visits

body

rear

administrative region

Focus event

personal home page

Focus forum

reference data

Instant news

speciality stores

Physical education teaching

Live webcast

that

it

software download

Cool website link

collect

travel

Leisure and entertainment

comment

The above columns and contents are exclusive and unique to some people, but are held by general search engines.

It also includes some such and such contents, which will be further expanded, so I won't repeat them here.

State.

(3) diversified advertising information services

Square formula

make it clear

Search gap advertisement flash

Advertisements pop up automatically during the search interval and disappear automatically after the search.

Advertisements appear in the form of three-dimensional animation and live sound.

Embedded advertisement

Participate in XXX's simulated paperless office and get a computer notebook embedded with advertisements.

Advertising substitution

After a limited minimum time, click on the advertisement to register the customer and reply to the email, which can replace a certain online time.

Query and click on advertising integration.

Queries and advertisements flash in cycles. After clicking, you can enter the specific content of the query, and the advertisement also gets the click rate.

In addition, we will also set up two versions, Chinese and English.

Third, the market development plan

1, infrastructure construction stage (three months)

This stage is the entrepreneurial stage of XXX. The main work is to collect basic information, establish information sources, initially establish various databases, officially open websites, start providing free information search and consulting services, cultivate key markets, and promote corporate image and product brands. The key of this stage lies in the smooth opening of the website; The main demand and investment analysis at this stage are as follows:

(1) technical requirements, staffing and salary plan (omitted)

(2) Capital demand

Fixed assets investment unit: 10,000 yuan

item of expenditure

use

Quantity, price and calculation method

Jin 'e

Computer network server

Used to store large databases.

1 set × 800,000 yuan/set

1 set × 500,000 yuan/set

130.00

personal computer

work station

Used in software development, web page making,

Graphic design, text input, etc.

10 set ×65438+5000 yuan/set

5 sets ×65438+8000 yuan/set

1 set ×1.2000 yuan/set

36.00

Server hosting

The way of ICP accessing the internet

1 set, 200,000 yuan/month, x3 months.

60.00

Database software

Used to support a large number of data classification.

Overall platform software

30.00

office furniture

According to the staffing plan, it is necessary to equip

Corresponding office furniture

(Tables and chairs) 20 sets ×550 yuan/set

(conference table) 1 set ×3000 yuan/set

(data cabinet) 10× 500 yuan/set.

1.90

have a telephone installed

Need to apply for direct dial telephone.

5×1200 yuan/set.

0.60

General plan

258.50

Management expense unit: 10,000 yuan

item of expenditure

use