Which platform for cross-border e-commerce is suitable for novices?

How should a novice choose a platform when choosing the Japanese market? There are many platforms in the Japanese market, mainly Lotte, Yahoo, Amazon, Starday, Mericari and other platforms. The following small series will talk about the characteristics of each platform.

Lotte Japan: Lotte Japan belongs to Lotte Co., Ltd. The products on the platform are rich and diverse, and it has a group of loyal customers. Lotte also operates many websites with different business processes. In addition, Lotte Platform uses the languages of other countries, supports simplified and traditional Chinese, and supports China Merchants to directly use RMB for transactions. Other measures are extremely suitable for China Merchants. At present, Lotte has become the leader of cross-border e-commerce platform in Japan.

Amazon Japan: Amazon Japan is a subsidiary of Amazon in Japan, and its main business is cross-border trade. Amazon platform has many storage centers and customer service centers, which is extremely beneficial to cross-border business in Japan. Moreover, Amazon has always had the advantages of customer service, goods and logistics, and it is also deeply favored in Japan, which is suitable for medium-sized enterprises to try to develop.

Yahoo! Yahoo Japan: According to the survey, Yahoo! Yahoo Japan is used more frequently in Japan than Lotte. The Yahoo platform has a very complete range of daily necessities, and the platform also sells cosmeceuticals with appropriate prices and quality. Moreover, Yahoo has also opened Alipay payment, which is much more convenient for attracting investment. The only drawback is that Yahoo currently does not support cross-border direct mail and needs to transfer goods. Merchants who want to settle in should consider whether they have transshipment qualifications.

Starday:Starday Japan's cross-border e-commerce service platform relies on the global supply chain system and is committed to providing Japanese consumers with a high-quality shopping experience and opening up new channels for entrepreneurs. According to the blueprint of Starday platform, there will be Starday offline experience stores all over Japan in the future. At present, Starday attracts a large number of merchants and consumers in Japan by virtue of its advantages in brand, logistics, after-sales, language and trading methods. The platform has developed very rapidly, and it has become the top ten in Japan's cross-border e-commerce sales list in just a few years. According to data analysis, Starday will occupy a larger market share in Japan in the future. It is not impossible to even surpass Lotte to dominate the cross-border e-commerce market in Japan.

Merikari, Japan: Merikari is a famous second-hand commodity trading platform in Japan. The data shows that Merika sends out tens of thousands of goods every day, indicating that Japanese consumers do not exclude second-hand goods, and the quality of second-hand goods sold on the platform is not bad. The consumers who use Merika are mainly young Japanese women, mostly white-collar workers. Moreover, the platform has high-quality logistics and after-sales service, which is enough to be called the ceiling of the Japanese second-hand market.