Why did the World Cup become a stage of soft power?

In the World Cup, the competition between countries is all-round competition, including the collision of hard power between teams on the field and the competition of national image and soft power off the field. Moistening things silently, but deeply rooted in people's hearts.

From the public opinion of netizens in this World Cup, it can be seen that the civilization and quality of fans are becoming a plus item of national soft power. In this World Cup, many people were shocked by Changhong's Viking warships and deeply felt the strong spirit of Iceland's "national unity" and "unity and forge ahead". Because of the "Icelandic myth", Viking Battle Roar became famous from the European Cup in France two years ago and became a popular cultural fashion among fans. During the three World Cup matches, Viking's warnings resounded over the stadium several times, becoming a beautiful scenery in the Russian World Cup.

Icelandic fans also cheered in this most special way, showing the strength of Icelandic football in front of fans all over the world, and also shaping Iceland's United, determined and fearless national image. In addition to Iceland, this World Cup has also become a stage for Japan to show its cultural soft power.

Japan vs Senegal, the two sides drew 2-2, and Japanese and Senegalese fans sang the theme song "We are here! This is the cultural influence.

Japan vs Belgium, Japanese fans put out a huge picture of Tsubasa Oozora holding a trophy, which is the "soccer boy" that China people are very familiar with. This is cultural confidence. Japan lost to Belgium 2-3. When leaving the dressing room, Japanese players never forget to say "thank you" in Russian.

After the game, it is a national quality for Japanese fans to clean up the garbage when they leave the stadium.

It can be said that this World Cup has become a stage for Japan to show its national cultural soft power. Japanese fans rely on their polite and disciplined performance. As joseph nye, a professor at Harvard University in the United States, said, "Soft power refers to the ability to influence others and get the results they want by attracting rather than relying on coercion or inducement." From Iceland and Japan, it reflects the importance of the professionalism of the team and the civilization of the fans.

They not only respect football and organizers, but also shape their positive and healthy image. It shows the flexible influence and appeal of the country from the details. Football is an ecology and a culture, and the team and fans are a harmonious whole. As can be seen from this World Cup, football is not only a competitive stage, but also a stage for the competition of soft and hard strength between countries.