Misfo's brand culture

1908, Mr. Max Factor, who immigrated from Russia to the United States, opened a theater cosmetics and hairdressing supplies store, selling German theater pigments. With the film company moving into California, more and more film actors come to Miss Fo's cosmetics store for makeup advice.

1909, Max Factor honey Buddha company was formally established in los Angeles. 19 14 years, Max Factor honey Buddha created the first "fresh makeup", which changed the problem that actors used heavy oil paints to make up, and it was the first makeup designed for movies in history. 19 18, Mr. Max Factor published the principle of color harmony, which is the first set of color theory to guide the public's makeup, and also laid a theoretical foundation for the development of modern makeup.

1920, Mr. Max Factor first put forward the word "complement", which is still in use today. In the same year, the mysterious Buddha of Max Factor invented and launched the first set of makeup products for the public, and Mr. Max Factor was also known as the first person to make up. Since then, makeup is no longer the privilege of the film industry, but has become a part of every woman's sexual life.

Since then, Max Factor Mystic Buddha has led the make-up industry for nearly a hundred years with its outstanding creativity and keen observation, including waterproof cosmetics (1925), lip gloss (1928), portable powder cake (1935) and lipstick that does not fade easily (1944).

Mr. Max Factor was invited to leave the only golden five-star in the makeup industry on 1969 Avenue of Stars because of his extraordinary achievements in art and technology and outstanding contributions to the film industry. This star, which symbolizes glory and achievement, shines with the light of many makeup artists and fashion stars. Marilyn Monroe, Audrey Hepburn, Elizabeth Taylor, Julia Roberts, Madonna and René E Zellweger are all interpreters of the charm of the biggest factor Buddha. In Titanic, Chicago, Madame Veron, Notting Hill and other big films, the Max Factor Buddha makes those classic shapes shine.

199 1 Max Factor Mifo entered a new milestone, proctor & GAMBLE acquired it and further promoted the brand to the international market. Of course, the popularity and prestige of Max Factor Honey Buddha have not changed. With its classic products and higher-tech research and development technology, it is still recognized as the creative leader of cosmetics brands.

After Max Factor Mystic Buddha entered Asia, many famous China makeup masters, such as Zheng Jianguo, the royal makeup artist in Sammi Cheng, Rick Chin, the royal makeup artist in Karen Mok and Zing, the royal makeup artist in Faye Wong, were also fans of Max Factor Mystic Buddha. Under the wonderful hand waving of Max Factor's makeup masters, the dazzling stars on the screen still present flawless and elegant makeup even if they are in close contact.

Whether it's a dazzling drama or a dazzling overpass, Miss Max Factor Buddha is a makeup star backstage. Its style, color and makeup artist are ahead of fashion and entertainment circles. Not only was he chosen as the sponsor of Milan Fashion Week, but also Pat McGrath, who plays an important role in the international makeup fashion, was invited as the world's chief makeup artist. This authoritative magazine in the fashion world praised him as "the most important black man in the fashion world except the model", which endowed the makeup with unlimited creativity and possibilities, and also injected brand-new fashion connotation into the Max Factor brand. Thanks to the artistic guidance of Pat McGrath, the global creative director of Max Factor Honey Buddha brand, the global elite makeup artist team of Max Factor Honey Buddha, and a series of makeup courses, trend prediction, beauty consultation and innovative makeup products, this modern brand of Max Factor Honey Buddha still maintains outstanding creativity and artistic pursuit from beginning to end, which benefits women all over the world and reveals their unique makeup charm. The theory of color harmony, that is, the color of makeup should be coordinated and complementary with the natural skin color, eyes and hair color of users, has been used to this day.

Compared with using independent colors, harmonious colors make makeup more attractive and natural. Using this theory, film actors find that their makeup has been intuitively improved. 1920, a series of social make-up products designed by Buddha Mi Si for the public went on the market, which applied the theory of color harmony.