The development history of Bulgari

In 1879, Sotirio Bulgari immigrated to Naples, Italy with his family. In 1884, he opened a silver shop in Rome, specializing in selling exquisite silver carvings.

By the beginning of the 20th century, Sotirio Bulgari's two sons had grown up, and they became interested in making gemstone jewelry. After studying business with their father for many years, the two brothers finally took over the family business in 1930 and began to carefully build their jewelry empire.

In the early years of the 20th century, the French style was the most popular in the European and American jewelry circles, and there were certain rules for the themes and materials of jewelry. In the 1940s, Bulgari from Italy took the lead in breaking this tradition. It uses color as the essence of design in jewelry production, and creatively combines gemstones of many different colors, and then uses bases of different materials to highlight the dazzling colors of the gemstones. In order to make the colors of gemstones more complete, Bulgari first used semi-precious stones in its jewelry, such as coral, amethyst, tourmaline, citrine, peridot, etc. The rich colors of Bvlgari products are often breathtaking.

In order to make the colored gemstones on jewelry have a round and soft feeling, Bulgari began to study and improve the cabochon cutting method popular in the East, using cabochon gemstones to replace multi-cut gemstones. This was an impactful innovation for the traditional European and American jewelry trends at the time. In addition, Bulgari pioneered the heart-shaped gem cutting method and many other novel and unique inlay shapes, which was an amazing move at the time. In fact, to this day, these have gradually developed into standards for jewelry production.

BVLGARI, Italy’s world-famous jewelry, has been famous for its bold design and unique style since its birth more than 120 years ago. It has been enthusiastically sought after by celebrities from all over the world, and is favored by royal families, aristocrats, and film and television stars. The Bulgari family originated from Greece and was deeply influenced by the classic Greek tradition. However, it was carried forward under the influence of Roman culture. Inspired by Greek and Roman civilization, BVLGARI's design has experienced unprecedented prosperity. This has become one of the most significant and shocking parts of the BVLGARI trademark. It not only fully reflects BVLGARI's past prominence, but also satisfies BVLGARI's ambition to maintain the vitality of its cultural heritage. Every piece of BVLGARI's work is permeated with the spirit of excellence, and the pursuit of absolute high quality is meticulous and outstanding. The characteristics of the products are constantly surpassing themselves. The history of the Bulgari family can be traced back to the last century. In 1881, the Greek silversmith Sorio Bogart came to Italy and opened his first store in 1884. The store location was soon thereafter. Moved to No. 10, Via dei Condotti, where the company's head office is still located today.

Sotirio Bulgari’s two sons, George and Costantino, expanded the family business from silverware to various jewelry, and changed the brand name to BVLGARI and started selling in New York, Geneva, Overseas companies were opened in Monte Carlo and other places, and the BVLGARI watch company was established in Switzerland. Later, perfume also became one of BVLGARI's products. BVLGARI's jewelry embodies the strong Greek and Italian classical styles, the Roman jewelry school and the Italian Renaissance. The aftertaste of the period has created this style. After the initial inspiration sprouted, each piece of jewelry has to be carefully crafted by designers and craftsmen, resulting in many classics in jewelry, such as the Celtic-style Trica. series, the Naturalia series that embodies natural forms.

There is also the first novel Chandra series that combines ceramics, gold and gemstones. The interior decoration of the BVLGARI store is as exquisite as their jewelry. People can feel BVLGARI's pursuit of perfect style. Located in The main store at No. 10 Via dei Condotti has been renovated several times, but the brand's aesthetic standards have always remained consistent. The decorations of branches around the world have also maintained the same style. Among the customers of BVLGARI, the jewelry kingdom, are members of the royal family. , politicians and film and television stars. Perhaps the most famous among these people is the Italian movie star Sophia Loren. She was once the image spokesperson of BVLGARI jewelry. As a result, BVLGARI was able to establish its boutique image and become a treasure that many people dream of. There have been almost Crazy example: several Roman princesses did not hesitate to use their territory in exchange for BVLGARI jewelry.