You can make money every day by watching this video! Reaction internet celebrity, learn about it

I believe you will know what I am going to talk about when you see the title of this issue. Yes, that’s right, what I am going to tell you in this issue is - Reaction Internet Celebrity.

I have also written articles about how to become an Internet celebrity in previous issues, but it seems that everyone has a certain understanding of how to capture their own points of interest, how to start, and long-term creation. I am worried that my interest is not enough to support my long-term creation, so I am hesitant to take the first step.

So today, I will introduce to you a kind of Internet celebrity, which requires neither good looks nor sweet voice. Even if you don’t know anything, you can get started quickly, that is - reaction Internet celebrity.

Reaction video currently has no official Chinese definition. Many people refer to its English literal translation as "reaction video".

You may have seen live football commentary on a TV station. The game is played on the screen, and the commentator provides simultaneous off-screen commentary. This is how Reaction video works.

Just open a Reaction video and you will see two images one after the other at the same time. The small picture in the front is usually the MV of a certain star singer, while the one in the back, occupying most of the screen, is the blogger himself. During the playback process, bloggers will react accordingly according to the content of the MV screen. Sometimes, they will pause the screen and express their thoughts.

Often the reaction video of the same MV will show rich effects due to the interpretation of different bloggers. The blogger's impromptu reaction is the biggest highlight of a Reaction video. If a blogger is proficient in telling jokes, singing, and making jokes, or is full of drama and has outstanding looks, then it will be easy for netizens to favor him, and they will naturally look forward to it. His next show.

Of course, if you don’t have a strong sense of variety and don’t want to go the Drama route, you can also share your views on the MV and your long-term understanding of the singer or the protagonist of the video, and attract other fans. Use barrages to interact together. Generally, this type of video will select various phenomenal performances from popular European and American divas and male singers, kpop boy groups and girl groups, domestic auditions or singing shows. In short, you can understand it as a kind of "taking advantage of the popularity" behavior, but you have to deny that this will indeed bring you rapid traffic growth.

Recording a complete Reaction video is just like shooting a Vlog, it is not difficult. Generally speaking, pre-recording requires two devices, one for recording the screen and one for filming yourself, and finally get two pieces of material. In the later stage, the two materials are superimposed together, and some editing of the pictures and audio tracks is done appropriately, and this is the most basic Reaction video.

Reaction responds to the needs of fans in the fan circle who seek a unique and star-chasing experience, but it does not just serve the fan circle culture. Nowadays, many live or MV versions of music works have strong sensory stimulation, such as Hua Chenyu’s "Singer" live, which often pursues extremely intense music performances.

This allows audiences who have gained the ultimate sensory experience to begin to demand repetitive and homogeneous aesthetic experiences in addition to personal physical and mental satisfaction.

By watching Reaction videos, they can not only relive the enjoyment brought by the music work itself, but also find passion in the blogger’s reaction to the first viewing, thereby gaining recognition.

When they see that the blogger's reaction is very similar to their own, they will say "it's me"; when the up owner gradually "gets up" or can't suppress his surprised expression, they can confirm again The music I love is indeed an awesome work, and I am immersed in the pleasure of complacency.

The process of music appreciation often brings about the rhythm of the body. Just like rock songs make people sway violently back and forth, reggae music makes people shake their heads briskly from side to side, and brainwashing house music makes people shake their legs in unison.

The different body rhythms undoubtedly build a bridge between the individualized aesthetic experiences on both sides of the screen. The reproduction of musical works and other people's physical reactions in Reaction videos bring double happiness to the audience, gain recognition, and strengthen themselves.

On Youtube, Reaction videos have become quite large and have become a unique video branch. Youtube officials and advertisers have jointly funded sponsorships to encourage native content. Some Reaction bloggers can get a certain amount of financial sponsorship based on the index playback volume. On SocialBook, the world's largest Internet celebrity data platform, we searched for the Reaction keyword in the YouTube section and found that about 38,400 Internet celebrities have produced relevant content, covering a total of 799.5 million people. And we can find that the data on YouTube is also very eye-catching, so if you don’t have strong video production skills, but want to become a YouTube celebrity quickly, I suggest you start by making Reaction videos, because This is one of the fastest ways to get traffic.

The picture comes from www.socialbook.com.cn

On YouTube, there is a well-known channel called FBE, in which the reaction series is their signature, and the reaction content covers film, television and entertainment. , updated once a day, has more than 20.1 million followers, and the channel owner, Fine Brothers, has an annual income of more than 8.5 million U.S. dollars, and ranks among the top 10 YouTube celebrity incomes. The popularity of reaction videos overseas is due to this. It can be seen.

Pictures come from www.socialbook.com.cn

FEB fan portraits come from www.socialbook.com.cn

In China, Reaction video hosting platforms are generally For example, it is Bilibili. Young people like to create their own social business cards on Bilibili. Brother Lao, the person in charge of the Cantonese reaction up host "Cantonese Man Youhuaer", said that "Cantonese Man Youhuaer" is being updated on many platforms, but only people are watching it on site B. He thinks it has something to do with the content ecology of site B. Moreover, the form of advertisement-free and barrage interaction will also be very popular with the audience.

Most of the reaction content that is booming on Bilibili is in line with the tastes of Bilibili users and is younger. "Audiences definitely want to watch their favorite idols, and young people are very interested in current trends." This is how Brother Lao described the tastes of viewers at Station B.

Currently, reaction videos are mainly divided into two types. One is like "Mosquito Ji Ji Ji", where you watch entertainment variety videos to react, especially the "straight men watching XX" type is deeply loved by many B The site is popular among female users. Station B's up owner "Li Te Ye Lou", as a man in science and engineering, made 49 reaction videos for the drama "Chen Qing Ling", which attracted many drama fans to come to support.

The other is cultural themes, such as the "Korean Reactions" series produced by "Park Ming Piaoming" and "Korean Dongdong". Among them, the most played video "Korean Dongdong" Koreans who watch Chinese dramas are angry! Please shoot Korean TV stations for five minutes! ", with 2.34 million views.

But in China, many reaction bloggers said that the current business model of reaction content is still not mature. Most reaction bloggers earn income in three ways:

1. Sharing of platform traffic. Station B now has an incentive plan for creators, and up owners can obtain certain profits through platform sharing.

2. Advertising cooperation. Like most creators, advertising is also an important way for reaction bloggers to make ends meet.

Advertisements for learning Korean and the like are often seen in reaction up posts. Some bloggers said they chose this kind of advertisement because it would basically not have any impact on the content or make any changes. Second, it is aimed at audiences who are star-chasing or interested in Japanese and Korean culture.

3. E-commerce. The main commercialization method of "Cantonese Men Have Talk" is to sell things. They will directly embed snacks from their own Taobao store in the program and let fans search for them. The unit price of snacks is not low, 30 yuan per pack, but there are still Many viewers are willing to buy it.

"Many colleagues are afraid to sell like us, worried about losing fans, but we are not afraid." Now, the e-commerce income of "Cantonese Man Youhuaer" can cover post-production, directors and other staff wage costs.

"Zhijiji" currently does not make much profit. It is not that it cannot make money, but that the domestic market is still in its early stages and lacks a complete business plan.

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Want to get more attention for your Reaction video ? An intelligent hotspot tracking and title management tool is particularly important. The SocialBook Builder plug-in can not only quickly recommend relevant hot tags, discover missing hot tags, but also manage YouTube channel tags in a unified manner.

A must-have tool for YouTube bloggers: SocialBook Builder plug-in

Of course, it can also provide real-time notifications of popular videos on similar YouTube channels, push YouTube hot words

and competitors. Popular video push can also adjust the push frequency

A must-have tool for YouTube bloggers: SocialBook Builder plug-in

PS: In YouTube data, the indicator of user viewing time will also affect the video ranking. of.

If there are not enough keywords, your title should not only convey the content of the video, but also be attractive enough so that others will click on it.

Of course, if the title is too long, it will be collapsed by YouTube and Google. Generally, it should not exceed 60 characters.