Why is Coca-Cola red and white? The banshee of Sai Ren in Starbucks is green.

Let's take a look at the story behind the color matching of these big brands.

For some big brands, Tiffany Blue's iconic colors will be highly recognizable and even become synonymous with brands. But do you know where these colors come from? Why is Coca-Cola red and white, and the banshee of Sai Ren in Starbucks trademark is green? Tiffany blue? How did it come from?

1. Coca Cola

As the largest beverage manufacturer in the world, Coca-Cola was born in Atlanta, USA from 65438 to 0886. 1885, the U.S. government issued a prohibition order. In order to let tax officials distinguish Coca-Cola from alcoholic beverages at a glance, the syrup barrels of Coca-Cola began to be painted red. This red and white packaging makes Coca-Cola stand out. Over time, this color matching has also become a symbol of brand passion and joy.

2. Silk leno

Tiffany blue packaging

Tiffany, a jewelry brand founded by Robin Bird Egg on 1837, is famous for its diamonds and silver ornaments, and its unique blue-green packaging also makes this color named after the brand? Tiffany? Blue. This legendary color was selected as the cover of BlueBook, the first jewelry brochure of 1845 by CharlesLewisTiffany, the founder of the company, and the combination of blue packaging and white ribbon was also highly sought after. This blue color originated from the color of a bird's egg called robin in the United States, and was regarded as a symbol of nobility and elegance in the Victorian era of19th century.

3. Google

Google Google's color trademark is also a major feature of the brand. RuthKedar, a graphic designer of Google logo, told Wired magazine:? We originally planned to use the three primary colors of red, yellow and blue, but we didn't want to be too rigid, so we changed the L letter to green, showing Google's maverick and unconventional. ?

4. Facebook

Facebook

Zuckerberg: Why is the main color of face booksellers blue? It turns out that the founder Zuckerberg is red and green blind. He told The New Yorker: Blue is the most abundant color for me. I can see all kinds of blue. ?

5. Financial Times

The uniqueness of Financial Times, an old financial newspaper, is reflected in many aspects. In addition to simple style and high-quality content, its special orange-pink printing also makes it unique. The orange-pink print first appeared in189365438+10.02, in order to distinguish it from London competitor FinancialNews. However, this color has another advantage. Paper printing requires less bleach, so it is more cost-effective.

6. Shell

Shell Shell decided to use bright colors to distinguish itself from its competitors when it first set up a gas station in 19 15. Due to the close ties between California and Spain and a large number of Spanish immigrants, Shell from California chose the colors of the Spanish flag, red and yellow, as the trademark color scheme.

7. Starbucks

Brown Starbucks trademark

Green Starbucks Trademark Now the trademark of Starbucks Green Banshee has been deeply rooted in people's hearts, but did you know that its earliest trademark was brown? The earliest Starbucks brown trademark came from a Scandinavian double-tailed mermaid pattern in the16th century. Later, Starbucks was merged by the daily coffee founded by howard schultz, so it changed a new trademark, combined the green of the daily coffee trademark, and a trademark combining the characteristics of two coffee shops was born.