Empty wine bottle = 6 times the price of wine! Why did Tesla fry tequila?

On April 20 1 August1day, Musk wrote an April Fool's Day tweet on Twitter, telling the world that he drank too much tequila.

This tweet is obviously not in line with Musk's personality. It is said that Musk wants to pinch his watch to pee and squeeze time. There is no reason to spend time writing trivial things that have nothing to do with Tesla, and it is meaningless.

Musk's shrewdness is definitely not summed up by a glass of tequila.

Sure enough, half a year later, Musk applied for Tesla's tequila trademark Teslaquila and began to prepare to sell tequila.

Tesla will definitely not run his own winery. In two years, Tesla contacted many wineries and later found Destiladora, a famous tequila producer in Mexico. Del? Valle, help Tesla OEM production.

At this point, Tesla completed the first part of the marketing plan.

At the beginning of 2020 1 1, Tesla put a tequila on its official store, named Tesla? Tequila costs $250 per bottle (about RMB 1652).

Tesla officially "sold wine" and the "plan" was officially launched. Once launched, the price of Tesla Tequila is comparable to that of Maotai in China.

But this is nothing. There are many wines in the world that are more expensive than Maotai. Remy martin, Martell, Bacardi, smirnoff and so on. Tesla can sell any wine.

But the question worth asking is that some car companies sell co-branded T-shirts, as well as some car-related products and even perfumes. Why does Tesla sell wine?

Humans don't lack a wine, and they don't lack a tequila seller. Moreover, Tesla is not innovative in selling wine, and all e-commerce companies are doing the same thing.

Is it possible for Musk, who wants human beings to immigrate to Mars, to join an "elderly club"? Absolutely impossible! It can't be a bartender, nor can it be an e-commerce and the next Ma Yun.

If he only sold wine, he couldn't have planned to bury the burden on April Fool's Day two years ago.

It is not difficult to find out what tricks Musk is playing. We can analyze the connection between Tesla and wine, and the logic behind it is clear at a glance.

The connection between car and wine is very simple, and the most important one is that people often say that driving without drinking and drinking without driving. This is a rule that almost all modern earth people must follow, and it is also a legal boundary.

In fact, what Musk wants to say is that I am afraid this rule will be rewritten soon. That is, in the era of fully automatic driving, this rule will be completely abolished and cars will completely replace human driving.

Therefore, Musk's selling wine is fake, and the hype of fully automatic driving is true.

According to the way designed by Musk, Tesla has a lot of room for speculation in fully automatic driving, such as buying Tesla to send tequila or driving Tesla to drink tequila. Highlight the power of autonomous driving with strong contrast.

Moreover, these will be topics that will detonate public opinion. It has the characteristics of being original and breaking the pain point, conforms to the law of communication and is easy to ferment.

We have always believed that Musk's greatest ability is not Iron Man, but a master of hype. At least, during the growth of Tesla, Musk's people were set up like this.

Tesla's product design and marketing measures, from Wall Street's long-short confrontation to Musk's voice using social media, all run through a core thinking and are considered in all decisions.

It is not the product thinking that we usually think, but the hype thinking, or the detonation thinking.

If we look at Tesla in this way, it is not difficult to understand why its products have some anti-human designs, but they are cool; Why many marketing methods are not so stable, including frequent price adjustment. Even though it attracted a lot of complaints, Tesla was still stubborn and bent on his own way.

Therefore, when you see Tesla's behavior, it seems that it doesn't conform to the usual thinking logic and can't understand what it is playing, there is no doubt that it must be playing marketing.

Under this set of gameplay, although Tesla sometimes seems unreliable or even absurd, it has not stopped it from becoming more and more famous. Some people are even more curious about Tesla and want to give it a try.

Musk accurately grasped human psychology. Therefore, Musk is more like a master of psychology. There were similar occupations in ancient China. We call it a magic wand.

Tesla sells wine and still adopts the ordering mode, just like Tesla cars. In other words, pay first and then pick up the goods. In the FMCG market, it is generally difficult to work.

But someone created a very tense atmosphere. By last Friday, this wine showed that it had been sold out, and Tesla official website marked it as "sold out".

Nobody cares if tequila is really sold out. It is impossible for the outside world to know how many bottles of wine Tesla bought.

However, Tesla's divine operation triggered follow-up reports from the global media. In China, I also went on a hot search.

However, Musk knows too well that the definition of news is unconventional. "It's not news that dogs bite, but news that people bite dogs." It is not natural for the media to chase Tesla reports, but it is planned.

This trick, Musk is already familiar with his chest, playing with flowing water.

If someone thinks this is over, it can only show that he has not understood Tesla.

By the weekend, the media began to chase Tesla again. The reason is that in Yi Bei, someone started selling Tesla? An empty bottle of tequila has about 90 shelves.

Soon, Yi Bei Platform sold more than 40 empty Tesla cars? A bottle of tequila, the price is basically between 500 and 800 dollars (about 33 15 to 5303 yuan).

What's even more outrageous is that even a wine bottle sold for 1420.69 USD (about RMB 94 18 yuan). The price of all empty wine bottles is higher than the price of wine, even six times the price of wine.

No one can explain its logic. Some people say it is collectible. Tesla tequila is unlimited and not scarce, not enough for collection; Some people say that there are too many rich people in the world, and they are bored and stupid. This is a bit credible, because in front of Tesla, the whole world is a fool.

As long as it is abnormal, there must be a demon behind it. We can sell wine and see the purpose behind it and how to benefit. In fact, a whole set of gameplay will be clearer.

Because of selling a wine, Tesla has reported several rounds in world-class media such as Lute News Agency and CCTV in China, and its communication value is no longer comparable to selling a few bottles of wine.

Moreover, Musk knows very well that the greater the fame of wine, the better his real purpose is to promote fully automatic driving or driverless driving.

So tequila is just a prop of Musk, and there is nothing strange. Next, let's take a good look at how Musk finished this song.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.