As a small country, why does Sweden have so many international brands?

First of all, I have been studying in Sweden for almost a year, so I can share with you what I have seen, heard and felt.

Sweden is not a small country in Europe. You can't compare Sweden with China. In fact, the level of scientific and technological development in Sweden is unknown in China. For example, the standard of Bluetooth technology was put forward by Lund University in Sweden, and it is estimated that not many people know it. Swedes are actually very pragmatic and friendly, boys are generally shy, girls are high-profile, and girls can be said to be more capable than boys. Therefore, regardless of gender, ability is preferred. Secondly, the development of Swedish science and technology has a great relationship with the Swedish government's emphasis on education. Sweden is very kind to students, and tuition is free until 20 1 1. It can be said that the education level of Sweden as a whole is quite high, and the trained talents are genuine, and there is capital for the talents trained by the country to build international brands. In addition, although they speak Swedish and will be taught in English since childhood, English is popular here. There are almost no people I meet who can't speak English, except some old people, which is also a factor to promote their foreign exchanges and have an international influence. Swedish universities attach great importance to foreign exchanges. I came to Sweden as an exchange student. I met people from Brazil, the United States, South Korea, Singapore, Thailand, Pakistan, India, Bangladesh, Cameroon, Nigeria and some EU member countries, such as Britain, France, Germany, Finland and Russia. Of course, I can't miss China. It can be seen that the talents absorbed or the objects of communication really come from all corners of the world.

Authentic products, coupled with good external communication, are important factors to produce international brands.

Swedish international brands: Volvo, Saab, Ericsson, IKEA, Tetra Pak, H& etc. m .。 .