What will the idol complex of reading bring us?

Whenever I go to the bookstore, most people have no purpose, just browsing. Maybe you won't buy any books, but what kind of books do you decide to buy?

I think most people will buy famous books and classic books. Whether it is a well-known author, a book list or a book that has been circulated for many years, it will be more or less favored by people, so our reading experience is mainly provided by these books. I call these books idol books, and our favor for these books is the idol complex of reading.

The book publishing industry also strictly follows Pareto Law. In China, more than 350,000 kinds of books are published every year, but most of them are unknown and become waste paper in the corner, and even become pulp again without being pulled out of the printing house. For the top books on the list, the code (sales volume) of each book may be 100 times or even 1000 times.

1. What is the idol complex of reading?

When faced with information, especially unknown information, we usually have two reactions: fear or admiration. Before the invention of paper, people's reaction to unknown information was more admiration, which made the phenomenon of literate class ruling society last until the invention of paper, the widespread use of printing and the popularization of knowledge/writing.

With the popularization of knowledge, especially after the Internet is called the main carrier of knowledge, knowledge is readily available. In this case, will knowledge be spurned? Obviously not, because people live by information. But the problem is that information is full of people's lives, so information bombing has become people's daily life, causing fear of information. This is why "I am afraid of reading" will become a popular advertisement.

How will people deal with this information fear?

We will choose. Choose those well-known or classic information sources to obtain reliable information in order to survive and develop. This is the idol complex.

2. Why do we have a reading idol complex?

As we all know, from monopoly to popularization to electronization, it is easier and easier to copy and spread information. But people don't need so much information. From the perspective of economics, it is a common phenomenon that supply exceeds demand and quantity is far greater than quality.

For a person, the information he has can represent his three things: identity, ability and tools for making a living. For example, a consultant knows a variety of business analysis frameworks, which means that he is a business consultant and has the ability to provide advice, which is his livelihood tool.

We also know that the higher the quality of information, the stronger the identity, ability and livelihood tools. This sense of social competition comes from the womb and is something in the genes. Idol complex can make the game win to a great extent.

First of all, idol complex can improve the efficiency of choice and reduce the cost of choice.

The survival of information itself is also a kind of competition, which is no different from the competition of sperm entering eggs. High-quality information will become the winner of information and the object of people's favor.

Information demanders, that is, people who receive and read information, will inevitably give priority to these information under the influence of idol complex, because it is more efficient and the selection cost is lower.

Secondly, the idol complex can give us a comparative advantage, which is more competitive.

The existence of idol complex makes high-quality information in various fields blossom and a hundred schools of thought contend. For everyone, in fact, the opportunity and probability of obtaining information are the same, but because of different experiences and backgrounds, the choices are different. Coupled with the halo effect, I always feel that my choice is better (in fact, it is likely to be like this), so it is more convincing. From the effect, it has more advantages and competitiveness.

Thirdly, idol complex is more topical because of social needs or face problems. Between unpopular knowledge and popular knowledge, many people will choose popular knowledge. Because of human sociality, popular science knowledge will be more popular and become the object of discussion. It is easier to meet the needs of the society and even become a very respectable thing to have popular knowledge. Wechat official account Elephant Club provides a high-quality information source for talking about capital and improving face.

3. What will the idol complex of reading bring us?

On the positive side, the idol complex of reading can help us get higher quality information and make us have a better reading experience.

Idol complex helps us get higher quality information. The identification and selection of information is a process of information literacy and people's choice ability, and the result is reading idols. In other words, if a person has a reading idol complex, he will have higher quality information. We have said that the higher the quality of information a person has, the better his identity, ability and tools for making a living.

Idol complex can also help us get a better reading experience. High-quality information is edited information. At different editing levels, the aesthetic feeling of information presentation is different. The higher the level, the better the aesthetic feeling. This means that idol information will make us read better, and the experience will not be disturbed by low-quality information. For a swimming competition, the participation of beginners lacks appreciation, while the participation and viewing experience of Olympic athletes are far from each other.

Idol complex also has side effects. Will create false idols and make people addicted to them; It is likely to lead to the loss of independent thinking; It also encourages squirrels to collect.

Real idols are powerful and beautiful. A false idol is as beautiful as strength. Once a person finds an idol, he will follow it to the death. Idol complex will make it difficult to distinguish between true and false idols, and because of the cost and efficiency of choice, people will continue to ignore the cost of addiction, never look back until they are desperate, and never give up until they reach the Yellow River.

The idol complex of reading is more likely to make people lose the ability of independent thinking. Thinking is hard work, which also leads to love thinking becoming love thinking. The evil consequence of idol complex is that your brain has become someone else's racetrack. Because there is no way and no ability to domesticate this information, it has become a new immigrant who is raging in his brain and takes this fertile land as his own, resulting in nothing growing.

Idol complex can make people feel that possession is possession, so they keep collecting high-quality information like Kaonashi in Spirited Away. However, we also know that possession and possession are completely different. Thousands of books at home is not as good as a hundred poems in the belly. However, because of knowledge anxiety and other reasons, people will continue to collect more knowledge idols and make themselves squirrels who can only collect but can't use them.