Combined with the design products, the remarkable characteristics of American contemporary design are analyzed.

A: The United States is the largest economic power in the world and has a highly developed design. American design is a very influential but unique part of world design. America is a new country composed of immigrants. It doesn't have a long history of development, but it has the fastest economic development among countries in the capitalist world and a huge domestic market, so it has formed many characteristics different from other countries in design and development.

(1) American design has always advocated multiple styles and opposed single style monopoly design. American architectural design, product design, graphic design, fashion design, etc. All of them have formed a diversified style, which also reflects the multi-ethnic characteristics of this country. Because the United States is a country composed of immigrants, there is no special national characteristics that can be used as the basis of the country's basic design style, so eclecticism has become a very common design motivation.

(2) American design has obvious humor. For example, joking with traditional and serious norms is particularly easy to see from American graphic design. For example, the design of traffic signs is almost cold in Europe and Japan. No parking sign is often a P with a red cross, and there is no room for bargaining. Although the United States also uses the same logo, it often adds some official jokes. For example, the "Dutchman Tunnel" crossing the Hudson River from New Jersey, because the traffic is extremely busy, no parking is allowed on the whole line, so there is a no parking sign. The first brand is a standard P brand with a red cross, and the second brand is a sentence: "We are serious!" " Soon there will be a third sign, which is also a sentence: "Don't even think about parking here!" " "Americans are lively, naive, active and non-authoritative, which makes them highly despise plane standards and design symbols, which is very different from serious German style or romantic French style.

(3) Anti-elitism is a prominent feature of American design concept. American design is a comprehensive embodiment of foreign design, and the design movements of various countries are reflected in American design. The Bauhaus design in Germany has influenced the whole American architecture and design education system, and the Swiss internationalist graphic design after World War II has influenced the American national design style. However, no style can completely conquer the United States, and the American reference is eclectic, ridiculous, playful, joyful and self-centered.

(4) American design is highly commercialized. American modernist masters basically focus on market competition, and how to make enterprises win market competition through design is their main concern. For example, Si Long, president of General Motors, developed a car design system in the United States, which mainly achieved the purpose of marketing by improving the appearance of cars, so it was called stylization. The purpose of this design is the so-called "planned abolition system", which uses the change of appearance to achieve the purpose of aging products and promoting sales.