Where is the target market?

Since the end of 20 15, Qunar.com has kept the internal data "mysterious" for a long time. Finally, at the 20 19 annual meeting, Qunar.com CEO Chen Gang disclosed the company's current situation: GMV increased by 30% in 20 18. Air tickets increase by 20% every year; The hotel has returned to the high-growth channel, and the medium and high-star hotels have maintained a growth rate of more than 30%; The train ticket business maintained a growth rate of 40%; Tourism and vacation increased by three digits.

Looking back on the road for three years, I am grateful for the difficult wealth. At present, Qunar.com has passed the adjustment period, and has won a large number of A-class talents who have excellent strength and dare to fight hard. They are the first echelon in Qunar.com and will reach 250 billion GMV in the next three years.

At the annual meeting, Liang Jianzhang, co-founder and chairman of the executive board of Ctrip, said that tourism is shifting from necessities to experiential consumption. Tourism has surpassed brand-name bags and become a conspicuous consumer product. Due to the upward mobility of young people in low-tier cities, the future growth point of tourism will be in second-tier cities. These people are very sensitive to the cost performance of travel. Relying on the above dividends, Qunar.com will make great progress.

Sun Jie, CEO of Ctrip.com, brings New Year greetings: Qunar.com.. Com is a brave team. Keep the passion of development, change and innovation, and the mission will be achieved. In 20 19, we are confident to double our target. Serve tourists well with more challenging technologies and products.

(Chen Gang, CEO of Qunar.com: GMV increased by 30% in the whole year and hit 250 billion in three years)

20 18 looking back: breaking through and reshaping the whole business line to achieve growth.

This series of vivid data is enough to break the rumors in the rivers and lakes. Qunar. com Com is not only alive, but also alive well.

In 2005, Qunar.com started as "showstopper" and was labeled as "strong technology", "extremely competitive price", "price comparison platform" and "fun", which was deeply loved by young tourists.

After several twists and turns, from 20 17 to 12, Chen Gang, a "serial entrepreneur", took office as CEO of Qunar.com, leading Qunar.com to complete the difficult process of business restructuring, team restructuring and system restructuring.

All of the above, nirvana is reborn. 20 18, after 365 days and nights of self-adjustment and remolding, Qunar.com was reborn. Now the company's business indicators have returned to normal, and maintain a competitive position in the industry.

In an industry famous for its special fares, how many people know Qunar.com by a ticket? Chen Gang revealed that Qunar.com's air ticket business has strong combat capability and many innovations. In 2065438+2008, the ticket APP side increased by 20% against the trend.

New plants have sprouted on the land of Qunar.com. At the annual meeting, Chen Gang told 7,000 employees who went there that the hotel business was "the hope of the whole factory". After three quarters of efforts, Qunar.com Hotel has returned to the high-speed growth channel. And "integration" is every cloud has a silver lining, which brings about the improvement of product strength, and medium and high-star hotels have maintained a long-term growth of more than 30%.

(Directly hit Qunar.com 2065438+09. The picture shows Qunar.com CEO Chen Gang)

Train tickets are just what Spring Festival travel rush needs. In 20 18, the train ticket business in Qunar.com maintained a growth rate of 40%. At the annual meeting, Chen Gang said that he was taking advantage of the public.