What is the controversial reason (Virgil? Virgil Habro took the top spot in LV.

Nine reasons, let the controversial Virgil Hablot sit on the top spot in LV. "In this era, there are many excellent designers and many excellent businessmen, but not many people can have both."

Virgil Hablot, American fashion designer; DJ, music producer; Kanye West's long-term creative director; Grey and white founder.

Louis Vuitton's first black artistic director; Selected as "1020 18" by Time magazine.

At the beginning of 20 18, LVMH (full name Moet Hennessy-Louis Vuitton Group) officially announced that Virgil Abloh would succeed Kim Jones as the artistic director of Louis Vuitton men's wear.

No one expected that the person sitting at the top of the world-famous luxury brand turned out to be the African-American designer who claimed to "lead the street trend and impact the fashion".

At that time, Virgil Hablot became the object of controversy:

Virgil has a famous "3% principle". It means: you only need to change 3% of the original design, and you can get a new design of your own. Because of this theory, Virgil Hablot will be scolded to death!

This truth reminds people of the theoretical basis that the philosopher Hegel has always emphasized: there is nothing new under the sun, just regrouping. According to this truth, Virgil Hablot's original intention is to pay tribute, not to copy.

Very familiar with the fresh design, quite smart!

Almost the same shoes as Air Jordan.

The cooperation with IKEA was accused of copying Paul McCobb.

At a time when plagiarism has long been a normal problem, whether plagiarism exists depends on everyone's own judgment. Knowing how to follow the trend and make people accept their products by brainwashing marketing, I'm afraid Virgil Hablot's role as a businessman has far exceeded that of a designer.

And why the controversial Virgil Abloh has become a new choice for Louis Vuitton, maybe we will understand after reading these reasons.

Virgil Abloh was born in an immigrant family, and was born in Rochford, Illinois, USA. Like many African-Americans, Virgil Hablot grew up in the atmosphere of street trends and was deeply influenced by American culture. Under his dark complexion, the blood of Ghanaians in West Africa still flows. With the appointment of a black designer as its artistic director, the significance of Hablot's skin color has had an unprecedented impact on Louis Vuitton, who was originally born in the white world.

At Virgil Abloh's fashion show, we saw a lot of colored models, including black musicians, such as Playboi Carti, Steve Lacy, A$AP Nast, Dev Hynes and Cady Boy. "We are the World" has also become the theme of this program.

Virgil Abloh also said before the program started: "If a young man from the United States happens to be nearby, please ask him to come in and arrange a seat for him."

Fashion is no longer something that whites, a few nobles and the rich can enjoy. Fashion belongs to everyone.

Bolekanye West

Kanye West and Virgil Abloh knew each other as early as 2003, and their internship in Fendi in 2006 established their friendship. Later, Virgil Hablot became the creative director of Kanye, and Virgil Hablot can be found in many performances and works of art of Kanye. Don't forget, fashion is not kanye west's "job", but every independent designer who comes out of the creative agency "Tangda" built around him will be unconsciously defined as "Kanye and other planets in the solar system" in various ways-their fame is inextricably linked with kanye west. It is an indisputable fact that their works, no matter how different ideologies they present, will be associated with a fashion DNA called "Yeezy".

In 2009, Kanye and LV jointly sold a series of cooperative sports shoes. The phenomenon that "one shoe sold out in one second is hard to find" is enough to prove the success of this cooperation. The cooperation between Kanye and LV is also regarded as one of the landmark events of street trends impacting high-end luxury brands.

This has to be speculated, perhaps because of the success of this test, Virgil Hablot won the appreciation of LVMH through Kanye.

20/kloc-in June, 2008, Virgil Abloh's first Louis Vuitton men's show was held in the Palais Royale Garden. The touching picture of brotherhood is really enviable!

The "perfect person" of a good man in the family thinks Virgil wandering in the trend circle is super fun, but he is a very conservative and devoted man in his bones. Shannon, his wife, and he were boyfriend and girlfriend in high school. After marriage, they have a son and a daughter.

For the sake of his wife's preference, the wedding was all decorated with his wife's favorite violets, French dining tables and retro candlesticks. In the face of his wife's preference, his gray fashion style is simply not worth mentioning!

LVMH's top management is so discerning! Such a perfect man with a sense of family responsibility and enterprising spirit will lose a lot if he doesn't recruit an artistic director soon!

Born with Hype, Virgil grew up on the streets of America. How can she be less influenced by hip-hop music, skateboarding and graffiti?

Virgil also works part-time at fashion parties and plays CDs for friends from time to time. The DJ of TomFord 20 18 Spring and Summer Show after party is Virgil ~

The attribute of "science man" injects fresh blood into the fashion world.

In order to fulfill his father's expectation, Virgil University actually majored in "Civil Engineering" and graduated with a master's degree!

After graduating from the University of Wisconsin-Madison, Virgil became a designer halfway, and many of his classical inspirations benefited from the influence of architectural masters in college. Van der Rohe and Koolhaas are two people Virgil admires.

Send Gex Vision —— The First Attempt of "Joint Madness"

After becoming Kanye's creative director, Virgil had a whim one day and transformed a dress: Jordan's jersey number 23 was printed on the back and Caravaggio's oil painting was printed on the front. The positive and negative fusion of classicality and fashion quickly gained the love of a group of fans.

In the eyes of professionals, Pyrex Vision's product design is "lazy", but it is based on RalphLauren Champion and other brands, with Logo printed on it. Does it sound like a small workshop with a pattern printed on a white T-shirt?

But this way of saving trouble is like "turning stone into gold", which instantly makes the price of a single product soar several times, and other teenagers are eager for it.

(Now it is common for everyone. The price of a white T with Supreme logo is doubled, and the cost is 10 yuan. )

Create beige, a milestone in the trend world.

Just after Pyrex Vision was a great success, Virgil, who tasted the sweetness for the first time, founded her own brand Off-White. The inspiration of off-white logo is also very street-like, and signs such as safety signs and zebra crossings in the city are the embryonic form of logo.

Simple and easy-to-remember patterns and high recognition, after being brainwashed by celebrities such as online celebrities, Off-White quickly opened up its own world in the trend circle.

Of course, Virgil has not forgotten her keen way of co-signing. Off-White has created many co-branded funds in the sensational trend circle.

Beige and Zhou Yangjie.

Ikea beige

Beige with Beredo

And how many people will know that Off-White itself is the product of integration. What a wonderful idea it is to combine Italian high-quality fabrics with American fashion clothes!

The success of Off-White made Virgil famous in the integration of fashion circle and brand name.

Break the self-deadlock of luxury fashion

For the news that Virgil Hablot entered Louis Vuitton, 032c &; Editor-in-chief Joerg Koch's view is this: "Virgil Abloh's appointment is a historic moment, which means that street clothing will enter a new era. Large luxury fashion groups keep taking actions according to the current market situation. Who can create a topic online? Who brings endless energy? Who will buy luxury brands? The answer is undoubtedly millennials and Z generation. Virgil Hablot is educating this generation and conveying his central ideas. For this generation and a mature fashion company, this is far more important than having a designer with orthodox fashion education. "

With the participation of more and more Virgil Abloh, luxury fashion is gradually breaking the deadlock of standing still, better integrating into the trend of young people, and making fashion more possible.

Don't be a "social madman" who doesn't like to sit in an office, and don't be a fashion bureaucrat! Don't be a bureaucrat, the creativity is there and Virgil is there! Never part with young people.

Unlike the image of top designers who are always on top, Virgil especially doesn't like sitting in the office, but likes hanging out with young people. Young people are the creators and beneficiaries of contemporary trends. Virgil believes that the secret of a brand's success is: your interaction with customers, "it is very important to talk with customers on the same channel."

After all, knowing what young people want most and promoting marketing in a young way can make their products more popular.

Today, Virgil Abloh is making an eight-page "Brand Handbook" and emphasizes that LV is not a high-end fashion house. It has always served the new rich (young rich), not the old aristocracy.

In today's street trend and the impact of high-luxury brands, whoever can master the right to speak on social media and let young people follow it enthusiastically will master the right to speak and define a new fashion "cool".