How does the news headline of WeChat official account catch people's eyes?

At present, the pace of people's work and life is accelerating, and fragmented shallow reading has become the main source of information for people. In order to attract people's attention in a short reading time, we must work hard on news headlines to read the text and achieve the purpose of communication. Xiaomi discusses the method of making the news headlines of WeChat official account, and provides reference for writing the children's shoes of WeChat official account news.

Network buzzwords are a new language form with the development of the network. It is a language that was born in the network environment or accompanied by news events, and is widely used and spread by people. It is different from the language of traditional print media, with the characteristics of simplicity, vividness, rich expression and rapid dissemination, which meets the requirements of current fast-paced information dissemination. When the official account of WeChat is used to make the news headlines of WeChat, the reasonable and appropriate use of online buzzwords can speed up the spread and expand the spread scope.

For example, the word "official announcement" frequently appears in the headlines of WeChat official account news. For example: "official announcement!" Reunion 4 "The box office is expected to hit 3 billion";

"Official announcement! The 29-year-old soldier of the discipline inspection system served as the Standing Committee of the Provincial Party Committee.

In addition, online buzzwords such as "Awesome, My XX" and "koi fish" have also been used by new media people to make headlines. These online buzzwords appear in the headlines of official WeChat accounts, giving people a sense of intimacy and being easily clicked by readers.

Using numbers in news headlines can highlight news facts and themes. Because the characters are intuitive and clear, they can make the title novel, smart and eye-catching, and the image specifically expresses the characteristics of things, which is shocking and impressive. For this reason, in many news headlines dominated by Chinese characters, if numbers appear in a title, it will quickly attract readers' attention and achieve the effect of catching people's eyes.

For example, * * Daily official micro published "34 minutes by car, 30 times by mobile phone! The driver crashed into the tunnel wall and died. The video is exposed! ",tells the story of a car in * *, suddenly out of control and crashed into the tunnel wall, and the female driver died on the spot. It is worth noting that female drivers use mobile phones many times while driving. The monitoring screen shows that she used her mobile phone as many as 30 times in 34 minutes. It was this practice that finally killed her.

Another example is the article "3 17 graduate students have dropped out of the program, which was published by the official micro of * * Daily. It tells that since March 20 18, 3 17 graduate students have dropped out of the program in * * University, of which 2 18 are unregistered and 89 are studying beyond the time limit.

Making news headlines with numbers can not only be intuitive, but also accurately express the core content of news events, which increases the attraction of news and effectively improves the click-through rate of news.

In the tweets of WeChat official account, punctuation marks such as exclamation point, colon, question mark and ellipsis often appear in news headlines. After adding punctuation marks, important information can be put in front, which not only plays an emphasis role, but also can be distinguished from other titles to attract readers. For example:

1. "99.9 billion owed to the bank? ! A check is like this! 》

2. Notre Dame fire: people who want to see it should see it early, and the scenery they want to see should be seen early.

3.13secondary21! See how Liu Xiang's eight-year championship record was broken by his younger brother Xie Wenjun.

In addition, you can also set suspense through punctuation. For example, adding ellipsis at the end of the title does not need to be complete, but suddenly stops at the key point, so that readers can have a preliminary guess and arouse curiosity; You can also ask questions directly, such as starting with words such as "how", "how" and "why", which are intuitive and clear, attract readers' interest and make people want to click. For example:

1. "In the women's toilet on the highway, the woman stuffed a group of paper into the cleaner's hand and left quickly ... The truth was unexpected. "

2. "Mercedes-Benz female car owners have reached a settlement, is it over? 》

Authority is a kind of voluntary obedience and support to power, and it can also be understood as prestige with great public influence. Specifically, authority often refers to an expert in a certain field, who has a profound understanding and unique views on a certain thing. So authority means persuasion to some extent. The "authority" mentioned in this article refers not only to professionals, but also to people from all walks of life and outstanding people. Their similarity lies in their public influence. On the same topic, experts' answers and laymen's answers have completely different effects. Therefore, when making the title of WeChat official account, showing the identity of authoritative person or the attitude and viewpoint of authoritative department is bound to win more trust and attention, and get twice the result with half the effort. For example:

1. "Ma * opens the" No Words Book "class: the gap between you and the post-00 generation is not just your age"

2. "The most awesome class teacher has three sentences, and every word is well-written, and every sentence pokes the heart."

3. Ministry of Education: It is not allowed to link the issuance of diplomas and degree certificates with the signing of graduates.

4 * * City Education Bureau informed the progress of the investigation and handling of "college entrance examination immigrants" in * * schools.

Grasping the core words means using fewer words and words to express them accurately. News language is characterized by conciseness, which is called the title of news "eyes", and more attention should be paid to conciseness. Therefore, when making news headlines, we should grasp the core content of news, use core words and use fewer words to accurately express the main content of news. To do this, we must first make the headlines consistent, and the contents revealed by the headlines should be consistent with the news facts; Secondly, we should break words and highlight the freshest, most important and essential facts in the news with core keywords. For example:

Father and brother died in the explosion. The 4-year-old Guangzhou boy suffered 50% severe burns all over his body, his hands were amputated and his biological mother ran away! 》

Seeing this title, the first three core words that can best catch people's attention are "double death", "amputation" and "running away". In the title, these three core words appear one after another, revealing the news facts step by step, arousing readers' sympathy and making people want to click.

Rubbing hot spots is a strategy to operate official WeChat accounts. Hot news events, topics and people attract people's attention. If you make a fortune in Weibo, you can attract people to watch. For example:

1. "Shocked, the first photo of a black hole was actually in the new media group of Qingzhi ..."

The day before the tweet was released, that is, on April 1 Sunday 2 1, the world's first black hole photo was officially released.

2. "Don't burn the grave, the ancestors will be angry ..."

3. "Thank the mother who always makes a hullabaloo about when doing homework with me! These confessions, laughing and crying ... "(* * Daily official micro, 20 19 May 12 Mother's Day.

Proximity is one of the criteria to judge the value of news, and some information related to readers will attract their attention. Therefore, when making news headlines on the official WeChat account, it is necessary to directly and clearly show the benefits that information can bring to readers, so that readers can see the news headlines and feel that the news is valuable, which will naturally open the book. For example:

1. "This year, the enrollment of higher vocational colleges has increased by one million! From registration to admission, these things must be known. "

2. "come on! Shenzhen Zhuhai Huizhou Shantou intercity railway has been officially approved, see if it has passed your door.

3. "public attention! This kind of telecom fraud is high, and Qingyuan police have reported many cases! 》

The above summarizes seven ways to make news headlines with official WeChat account. These methods can be used alone, or two or more methods can be used in combination as appropriate. There are many ways to make headlines with official WeChat account. This article briefly talks about seven ways to attract more attention. I look forward to discussing the strategy of making headlines together, and making more and better news headlines in the official WeChat account that can attract readers and realize the value of news communication. In the era of Internet relying on click-through rate, making headlines is an extremely important link in news writing, but Xiaomi does not advocate being a "headline party". At any time, any media should always adhere to the principle that content is king and write news in a down-to-earth manner.

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