What does generation z mean?

Generation z means people in the new era.

Generation Z is an online buzzword, which also refers to people in the new era. Generation Z is also known as the Internet Generation, the Internet Generation, the Second Generation and the digital media aborigines. Generally speaking, it refers to the generation born between 1995 and 2009. They were born seamlessly with the network information age, and were greatly influenced by digital information technology, instant messaging equipment and smart phone products.

According to the generation cycle of 15, the population born between 1965 and 20 10 is divided into x generations, and the population born between 1980- 1994 is divided into y generations, and the population born between 1995-2009.

Consumption concept:

1, value consumer experience

Generation Z pays special attention to shopping experience, browsing experience, scene experience, trial experience, touch experience, screen experience, video experience, impression experience, atmosphere experience and service experience. They like simulation, imitation of real life, assembly of smart wearable devices, seamless online and offline services, limited edition products, niche brands and experiential environments.

2. Care about consumers' tastes

Generation Z grew up in an era of rich materials, and has long been far away from the old times of being naked, hungry and cold. They have more choices, more fields to visit and more tastes to enjoy. They need to show their unique consumption vision, consumption perspective and consumption taste in the complicated consumption scenes, and reflect their unique consumption realm.

Reference to the above content: Baidu Encyclopedia -Z Generation