There is a famous salesman in America who can sell a car every day. Can someone tell us something about him?

In America, many people think that car dealers can't be trusted because they just want to promote cars. However, according to Washington post 19, an ace car dealer in Washington has completely subverted this image. In Bethesda, where the consumption level is relatively high, 45-year-old Herman vidal not only occupied a place with a unique marketing method, but also started the American dream of Latin American immigrants.

Ace salesman

Vidal, who sells Honda cars, is one of Honda's top ten ace salesmen in the United States. He was born in cochabamba province, central Bolivia, and his father runs a Mercedes-Benz garage. Later, Vidal immigrated to the United States with his family.

After graduating from a secondary vocational school in Tulsa, Vidal came to Washington because he couldn't find a suitable job. I sold Toyota cars for several years, and worked in Honda Sales Bank from 65438 to 0995, in charge of the Spanish department. Vidal, who joined the company in mid-May of that year, had surpassed others in sales performance by the end of the year. Every year, the sales bank will elect the annual sales representative. From 1995, Vidal is the only one who can do the best.

Golden moment

Every time Vidal meets a customer, he always performs a special ceremony to arouse his emotions. He will try to imagine the customer leaving in a new car and tell himself that he will definitely sell a car today.

And the best part of each promotion, which Vidal called "the golden moment". "The golden moment was when I gave them the keys and saw the expressions on their faces. At that moment, everyone was very happy. "

In order to create more golden moments for others, Vidal has little time to enjoy life. He only goes to work on Fridays every week, but he always stays in the exhibition hall to serve customers on this day. "This job is like a doctor, you should be on standby at any time. Also a bit like a fireman, "Vidal said with a smile.

Secret of success

Not only that, vidal also pays great attention to details in sales promotion. He will secretly write down the channels that customers like to listen to while driving, and then tune the radio of the new car to the same channel before handing over the car.

Sometimes, Vidal even uses his computer to make some small commemorative gifts for his clients, such as wedding photo albums. After learning that a relative of a client has passed away, Vidal will also make a DVD with photos, eulogy and music for the client.

This is another secret of Vidal's success: creating memories in the United States, a country famous for its amnesia.

"I hope they can go home with unimaginable experiences," Vidal said. "And the next time they consider buying a car, they will only consider buying it from Herman Vidal."

Open the American dream

In Vidal's view, constantly updating driving not only marks the success of the middle class, but also helps those who have just immigrated to the United States to integrate into the mainstream society as soon as possible and realize their American dream.

In fact, Vidal has always believed that the United States is full of opportunities. As long as you are educated and work hard, you can realize your ideal.