Market prospect of public opinion monitoring

Now many systems claim to be public opinion monitoring systems, and many units also claim to be able to monitor public opinion. This may be conscious commercial propaganda or ignorance. This is really a beautiful poisonous mushroom. On the surface, online public opinion monitoring is a technical means to automatically capture the content of websites. In fact, it is no different from sending someone into the room to monitor. From the legal and moral point of view, public opinion monitoring is unfounded. Exaggerated commercial propaganda will often have a bad influence on the image of the unit and the country, which is an infringement on society and individuals.

In fact, public opinion can only be monitored and mastered, but not controlled and supervised, otherwise it will be an infringement of public opinion and law. The problem of public opinion must be solved by public opinion. Public opinion monitoring's goal is not to supervise and control public opinion, but to use technical means to collect public opinion information on the Internet, so as to understand and dig public opinion, thus assisting national decision-making and better serving scientific decision-making and building a harmonious society. The earliest form of public opinion monitoring is social investigation, and the grassroots understand the sufferings of the people. Now it has developed into a network public opinion monitoring. With the help of internet channels and technical means, the cost of social public opinion survey has been greatly reduced (the sample size and representativeness of social surveys are often insufficient, such as the survey of 65,438+/kloc-0.00 million immigrants in the Three Gorges, which requires investigators to go door-to-door for several months, while online public opinion can collect millions of comments in one hour). Public opinion monitoring has always been actively promoted by various countries and enlightened societies, and it is a completely reasonable and legitimate positive measure for the country and the people.

So how should we deal with the public opinion problems that endanger national and social security, such as rumors and illegal fund-raising? The correct way is: the public opinion monitoring system finds problems in time and gives early warning; In view of the crisis, start the crisis public relations plan as soon as possible, and quickly use various means of persuasion to clarify, such as official website, mainstream forums, press conferences, etc. It is necessary to race against rumors and tell the people the truth as soon as possible, instead of simply blocking it. A good public opinion monitoring system should find problems in real time, quickly specify counseling programs, and send counseling information to major websites in time.