What is the motivation of internationalization of tourism enterprises in China?

The motivations for the internationalization of tourism enterprises in China include the following:

1. The domestic market demand is saturated and the competition is fierce, so enterprises need to find new market opportunities.

2. Attractiveness of the international market, including enhancing corporate image, expanding business areas, and chasing more profits and greater demand in the international market.

3. The government's policy of encouraging and supporting enterprises' export provides enterprises with international market information.

4. The development of science and technology provides material premise for transnational operation, such as the development of transportation and communication tools.