It’s so sad! I made 1 million yuan from buying a house in Shanghai before transferring ownership of the house.

When buying a house and completing the normal procedures for transfer, the house price has already increased by one million. Most people will not believe this, but if this happened in the Shanghai second-hand housing market, then you will definitely believe it. .

In December last year and January this year, transactions in Shanghai’s second-hand housing market were extremely hot, exceeding the 40,000-unit mark for two consecutive months. Second-hand houses are selling so hotly, and new houses are not far behind. Developers have raised prices, and some have even raised prices by 20%.

A home buyer made a profit of 1 million before the house was transferred. This happened in Shanghai, which became the world's largest real estate market with a total transaction value of more than 1.4 trillion last year. There are many three-bedroom apartments in Shanghai's Central and Inner Ring Roads that were bought at the beginning of the year and have increased by RMB 1 million to RMB 2 million by the time the normal procedures are completed and the property is officially transferred.

The land market where flour is more expensive than bread

Why did Shanghai housing prices soar in 2015, and the increase exceeded that of property owners, developers, and everyone who thought they understood this industry? unexpected.

The compensatory increase effect after the policy is loosened is one of the reasons. On the other hand, after the demand is stimulated, the market atmosphere causes most people with needs and ability to rush to buy tickets and board the ship, and some intermediaries Contributing factors. But generally speaking, most of them are still real demand, which is still different from the wave of real estate speculation in 2009. This means that the Shanghai real estate market in 2015 overdrawn a lot of demand in advance.

In October last year, senior Shanghai officials also stated that Shanghai’s housing prices were already very high and that if regulation was not adhered to, the city’s competitiveness would be weakened. In January this year, relevant departments in Shanghai also held an internal seminar and set the tone to prevent excessive rise in housing prices. But then one after another "King of Earth" refreshed everyone's understanding.

A common situation is that a piece of land has just been auctioned, and the prices of surrounding second-hand houses have already increased. People have assumed that the developer will not lose money, so flour is already more expensive than bread. According to the land transaction price, the unit price must be 50,000 to break even. Plus several years of development and profits, the surrounding second-hand houses are only 30,000. So as the kings of earth appeared in turn, some shocking titles also appeared like this: The breakeven price is 50,000! A certain place has entered the era of mansions! The break-even price is RMB 50,000! In a certain district, the unit price of 40,000 yuan was completely eliminated!

In 2015, the commercial land construction area transacted in Shanghai dropped by 43% year-on-year, which was the lowest point in the past five years. However, the transaction amount did not drop much, and the increase in land prices can be imagined. Especially in the hot residential land market, the frequent emergence of high-premium land kings has become one of the main reasons for pushing up housing prices.

In fact, such a market is also a dilemma for developers. For most real estate companies, there is not much left of the cheap land they saved many years ago. Nowadays, the land obtained in the open market has a premium rate of more than 40%, making it almost difficult to achieve high profits. The differentiation of the real estate market has caused third- and fourth-tier cities to be afraid to acquire land, while first- and second-tier cities are afraid to acquire land. Land prices and construction and installation costs have risen sharply. Coupled with market fluctuations and exchange rate changes, financial expenses have increased. As long as the market fluctuates slightly, real estate companies may face low profits or even no money in the future.

For this reason, in the past year, many alliances have emerged among the land kings in first-tier cities. And almost every developer that acquires land aims to build luxury homes. Only by constantly adding projects and increasing added value can the selling price be increased, and the final result will inevitably lead to luxury housing. For developers, this is also a strategically correct market with no tactical choice.

Young people in first-tier cities almost always use the efforts of two generations to buy a house, and then add leverage. Parents who earn income from small cities spend their life savings and sell off their properties in order to raise money for their children's down payments in big cities. This is why the inventory in third- and fourth-tier cities is so high that it is unimaginable. Real estate in big cities means better education for grandchildren, better jobs and more choices for children, and the glory of living frugally. It means that one generation is stronger than the other, and three generations can make a great turnaround. And all this, from the time the university expanded its enrollment, from the time we set foot on this magical land, we can never go back. Housing prices have subverted people's understanding of wealth and life, and made people move on.

House prices in Shanghai are not cheap. For some buyers who want to buy second-hand houses, how should they negotiate with the homeowners to win price reductions or discounts?

1. It is difficult to succeed if you talk about the price harshly

Sellers should pay attention to strategies when bargaining, and don’t trust the intermediary’s words too much.

2． Understanding the seller's mentality is the key

If you can grasp the seller's psychology, you will definitely be able to take the initiative when bargaining. If the seller is in urgent need of working capital, or wants to sell the property in the short term, it is often easier to accept the buyer's request. But if the seller's mentality is very peaceful, he is unlikely to be willing to accept the negotiation request.

It should also be noted that some properties are listed at prices lower than the market average, indicating that owners are also eager to find buyers. In response to this situation, the seller has already made concessions in advance. During the negotiation process, he can no longer make excessive demands, otherwise he will be rejected.

3. It is easier for sellers who are eager to sell their houses to bargain.

Meeting someone who is eager to sell a house is a good opportunity to bargain. Of course, there are also developers who encounter capital turnover difficulties and are eager to sell their houses to recover funds. You can also try to whet their appetites.

4. Use defects as a basis for bargaining

The house is not completed, and sometimes the less than perfect parts of the house can also become the entry point for bargaining. Taking advantage of these shortcomings and playing hard to get can sometimes achieve good results. Of course, you should pay attention to several principles when performing this operation: first, you can accept the shortcomings of the house and it will not have an irreparable impact on your future life; second, you must master the fire while playing hard to get, and neither let the other party Understand your intentions, but don’t act too hastily and lose the opportunity to buy a house.

(The above answer was published on 2016-02-25, please refer to the actual current relevant home purchase policies)

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