Writing Skills of The Sun

The criticism of The Sun mainly focuses on a large number of vulgar and sensational contents, unprofessional writing techniques and political stance favoring Murdoch. The Sun has also made jokes about the head of state and major events at home and abroad. For example, at the end of the Falklands War, the Argentine warship General Belgrano was sunk, and the newspaper wrote the headline "Bingo! I got you! )"。 The Sun's position on the US military occupation of Iraq, anti-European integration, anti-France-Germany and anti-new immigrants is also very clear. In the newspapers, the British army is always nicknamed "our boy". At the beginning of the Iraq war, The Sun even called the anti-war French President Jacques Chirac a "worm", and then made a special trip to translate The Sun into French and distribute it on the streets of Paris.

This enterprise brand ranks 493rd among the top 500 brands in the world in 2006 compiled by the World Brand Lab.