Jason Wu was endorsed as a male advertisement. What should advertisers pay attention to when advertising?

Among the small advertisements distributed on the streets of Kunming, there are cases in which "Bei" endorsed advertisements for andrology diseases.

In fact, this kind of small advertisement is very common in all parts of the country, and it is not uncommon for stars to be published on it, which leads to the violation of portrait rights and reputation rights.

The difference is that in the past, stars always turned a blind eye to this small advertisement and didn't take it seriously. Because the enterprises that publish such small advertisements are generally small hospitals.

In the past, stars didn't take these small businesses that violated portrait rights seriously, but this time someone took them seriously. Jason Wu took the company to court on the grounds of infringing his right to portrait and reputation. Request the court to order the enterprise to compensate its own economic loss of 305,000 yuan.

This publication named "Yunnan Men" is a small advertisement issued by a hospital in Kunming. I didn't expect Jason Wu to claim more than 300,000 yuan this time. Presumably, this hospital is all about closing, right? !

It must be strange, isn't that what small advertisements all over the country do? Why are you so unlucky? Jason Wu is so serious? !

Jason Wu's lawyer attended the trial, but a hospital in Kunming did not appear after being summoned. From this perspective, this hospital has not done a good job in the identification of celebrity portrait rights and reputation rights.

Since then, major hospitals or other institutions will be cautious when using celebrity avatars. We need to know more about celebrity portrait rights and reputation rights before we can use them.

Should we take stars seriously? Should my head be held accountable for being posted in a small advertisement? What do you think as a melon eater?