business plan

A period of work has come to an end before we know it. We should make a new chapter in our work, and also set new goals and make a good plan to make ourselves more competitive. I believe that writing a planning book is a headache for many people. The following is a template essay (5 general articles) of business planning book that I have compiled for you, hoping to help you. Business Plan 1

I. Company Profile

xxxxxxx was founded in 1996, which is a media company engaged in TV media industry in China and with overseas business network, founded by senior people who have been engaged in media management in China, the United States and Singapore for a long time.

xxxxxxxx includes four TV and advertising companies registered in Beijing, Los Angeles and Singapore, with a total of 61 employees.

ii. products and services

(1) film and television programs: xxxxxxx buys or packages and produces film and television programs from overseas, and makes profits by selling its broadcasting rights to domestic TV stations, audio-visual publishing companies, broadband networks and other media companies.

The company also sells Chinese-made film and television programs overseas.

(2) TV program: xxxxxxx conducts market positioning, planning, packaging, production and integration of domestic and foreign film and television materials to form TV programs with its own local copyright and independent brands, and obtains advertising revenue in corresponding advertising time slots through broadcasting on TV channels all over the country.

at present, the company has four TV programs covering the whole country, including: xxxxxxxx》(8 video channels) and xxxxxxxx (6 channels), with a total audience of over 6 million.

III. Industry and Market Analysis

The TV media industry is the last industry opened by the China government. With the gradual relaxation of the current radio and television policy, this industry, whose economic effects have been suppressed for a long time, is showing great room for growth and profit.

the new policies of "separation of production and broadcasting", "separation of channel ownership and management rights" and "separation of network and TV station" have directly or indirectly brought opportunities for non-state-owned TV enterprises to expand their market share.

by XX, China had 1.185 billion TV viewers and more than 1, TV stations of various types, and has become one of the largest TV audience markets and TV content demand markets in the world.

the rapid development of digital media such as interactive TV, broadband network and vod will bring more benefits to video content providers in the next three years.

xxxxxxxx has a certain market share in TV content provision, TV advertising management, broadband content provision and audio-visual content provision.

iv. Market share and competition

In the field of TV program market for nationwide distribution, the main program of xxxxxxx currently accounts for 13,52 hours/year of program time of channels all over the country, and its market share ranks second among similar companies.

in this kind of advertising market, xxxxxxx has 676 hours/year of advertising time for channels all over the country.

the total open market price of advertising time is 129 million yuan, ranking second among similar companies.

In the field of TV column market for nationwide distribution, since January of XX, with the continuous introduction of new programs, the market share of xxxxxxx has surpassed the main competitors such as Discovery Channel, Xinhua News Agency and Happy Media, ranking only behind the light transmission.

in the next two years, xxxxxxx will maintain the current market expansion and market share growth trend, and become the number one TV program company in terms of number of columns, channel time and total advertising value by mid-XX.

In the market field of film and television content copyright trading, xxxxxxx ranked 2-3 among similar companies in XX with more than 8 hours of programs and sales revenue of 6,964,27 yuan.

The main competitors are Yingjia International, Continental Bridge and Tang Long International.

in xx years, the overseas program trading income between xxxxxxx and CCTV was RMB 4,84,412, making it the second largest overseas program trading partner of the station.

v. marketing strategy

The company's marketing strategy is to rapidly expand the market share and further form the position of market leader.

at present, it has achieved remarkable results: the programs provided by the company have risen to the second place in the similar market in terms of channel time and total advertising value in the past year.

VI. Competitive advantages of enterprises

(I) Overseas program supply network

Based on the founder's overseas media background and operating experience, xxxxxxx has established a global program supply network (consisting of China Program Company, Los Angeles and Singapore branches), and the company's ability in overseas program supply and content integration is far superior to its main competitors.

(II) Having a Perfect TV Program Industry Chain

XXXXXXXX is one of the few TV companies in China that has a perfect TV program industry chain (planning, film source integration, production, distribution, marketing, advertising and multimedia development), and has the first-class strength in most links of the industry chain.

the company's program supply network consists of more than 3 major production companies around the world, and the domestic distribution network can regularly supply programs to more than 2 local TV channels.

In advertising management, the company has established an experienced sales team, and has had good cooperation with more and more well-known domestic and foreign product brands such as Maotai, Bird Mobile Phone and China Netcom.

(III) Huge program library

The film and television program library formed by the company over the years includes more than 1,3 hours of self-owned copyright master library, XX hours of master library with priority use, 35, hours of demo library and 3,, hours of global program database, which is one of the most complete program libraries in China at present.

(4) Enterprise brand

xxxxxxx has become one of the most famous TV companies in the domestic TV industry.

meanwhile, xxxxxxxx, the English brand of xxxxxxxx, is widely recognized as "one of the most important traders in China" in overseas TV industry.

VII. Management Team

xxxxx, founder and co-president.

I have been engaged in TV media for a long time in Singapore and the United States, and have rich experience in film and television program planning and market operation.

At present, as a representative of the private media in China, he enjoys a wide popularity in the television industry.

He has been a guest speaker at important media events at home and abroad, such as "Asian TV Forum atf" and "China TV Golden Eagle Festival".

xxxxx, founder and co-president.

I have been engaged in the investment and operation of TV media industry overseas and in Beijing and Shanghai for a long time.

Strong media operation ability and industrial integration ability make him an influential media operator in domestic TV circles.

xxxxxx, founder of American company and overseas general manager.

her long-term TV career in Hollywood has made her a professional manager who is familiar with the international TV industry and has strong business ability.

in addition to the above-mentioned high-level media operators from Singapore and the United States, the company also has a local core team with rich media professional experience, which together form an efficient xxxxxxx management.

VIII. Long-term development goals

By further strengthening the main links of the media industry chain that the company already has, a more perfect media industry management platform will be formed.

in the next five years, the company will develop into a cross-media comprehensive media group focusing on the content provision and media management of TV media, and involving other media such as print media and digital media.

in XX, the company's annual turnover will exceed 1 million yuan, and in xx, the company's annual turnover will exceed 3 million yuan.

IX. Financial Forecast and Financing Plan

In the next two years of rapid growth, the company will generate sales income of 24,195,8 yuan and 72,13,7 yuan and cash inflow of 22,275, yuan and 62,786,7 yuan respectively.

the first financing plan: RMB 1-3 million will be raised by increasing capital and shares; Share transfer range: 1%-35%, capital use: further expand market share and occupy market leading position more quickly; Greatly enhance the ability of self-made programs and program development.

the second financing plan: RMB 3-5 million will be raised by increasing capital and shares; Share transfer range: 1%-3%, capital use: channel operation and strategic business expansion. Business planning book 2

1, preparation management

a, preliminary planning

1, hotel preliminary operation plan

2, hotel preliminary operation management

3, preliminary work memorandum

b, goods preparation

1, goods preparation of various departments and regions

2, detailed list of purchased goods specifications and prices.

the supplier of each item shall finalize

drinks, cigarettes, spices, condiments, dry goods, vegetables, meat, seafood and raw materials

4, and submit the details of the procurement profile

5, and the department's hardware, equipment and facilities, office supplies, hotel management software, frequently-used items, disposable goods, cleaning products,

fixed items, tableware, department linen and supplies. Opening preparations

1, preparations for trial operation

2, preparations for opening

3, preparations for opening of all departments

4, pre-negotiation of hotel product prices

d, equipment and facilities

1, installation and management of equipment and facilities

2, pre-commissioning of equipment and facilities

3, and responsibility system for equipment and facilities in place < Exterior decoration works of the hotel

2, interior decoration works of the hotel

3, renderings of various areas

f, department allocation

1, preparation of major departments of the hotel in the early stage

2, human resources department, public relations department, finance department, engineering department, purchasing department, catering department, housekeeping department and logistics department

3. Supervision and operation of the previous department system

2. Human resources

a, employee handbook

1, hotel employee handbook

2, rules and regulations of various departments

3, post responsibilities of employees

4, post workflow formulation

b, employee training

1, and department manager pre-training plan

. Logistics department training

c, staff recruitment

1, recruitment according to department requirements

2, logistics staff recruitment

d, performance appraisal

1, junior staff appraisal

2, post-training staff appraisal

3, hotel trial operation appraisal

4, and stage staff conduct appraisal < p. Formulation of post salary of employees

7. Reward and punishment system of hotel departments

3. Project management

A. Weak current management

1. Weak current management in various regions

2. Energy-saving management of departmental power switches

3. Fire area management

4. Relevant management of water, electricity and gas

B. Implementation and tracking of specific projects

c, equipment management

1, large-scale equipment management of various departments of the hotel

2, maintenance of equipment and facilities

4, catering management

a, restaurant management

1, department configuration

2, department coordination

3, workflow and departments of various positions in the restaurant. The establishment of post schedule

5, reception management, telephone reservation, door-to-door meeting, banquet, wedding banquet, birthday banquet and housewarming banquet

6, control and improvement of service quality

7, implementation and promotion of service skills

8, coordination and cooperation with other departments

9, cost control of material consumption

1. The establishment of feedback system

b, kitchen management

1, menu formulation

2, product pricing

3, quality, style and dishes of kitchen products

4, food training, resource enjoyment

5, kitchen department system, post workflow

6, and material consumption. Coordination and cooperation with other departments of the hotel

2, memorandum of departmental coordination

3, principle of departmental coordination

d, post training for employees

1. Staff training in the restaurant department

includes: foreman, greeter, waiter, delivery clerk, cashier, bartender and salesperson

2, and post training is conducted according to the nature of the post. The hotel environment, culture and personnel structure are

3. First, the hotel conducts unified training, then regional training

4. After training, it conducts pre-assessment

5, and establishes an assessment system

5. Room management

a, reception

b, guest room

c, laundry room

d, and business center. Financial management

a, cashier

1, cashier's job responsibilities and workflow

2, cashier's coordination with finance and principles

b, bidding

b, goods procurement

1, detailed list of goods procurement of various departments

2, price review and related control

c, Cost management

budget, control and management of the hotel's pre-operation cost

d, warehouse management

1, daily management of goods in the warehouse

2, related management of incoming and outgoing

3, related operation procedures of picking

4, post responsibilities of warehouse administrator

5, and related issues of monthly storage, daily entry and inspection. General manager

b, department manager

c, logistics manager

8, hotel brand

a, development trend

b, popularity

c, wine.