What is 4A advertising company? What's the difference between 4A advertising company and general advertising company?

Does 4A advertising company refer to an advertising company with first-class customer service, first-class strategic planning, first-class creative execution and first-class media operation? Not exactly. 4A stands for American Association of Advertising Agencies. 4A Association has strict standards for its member companies, and all 4A advertising companies are large-scale comprehensive multinational advertising companies. There are about 65,438+0,000 advertising companies in Hong Kong, with advertising turnover exceeding HK$ 6,543.8+0.2 billion. The Hong Kong Advertising Association, which is composed of branches of multinational advertising companies in Hong Kong, has only 1.9 members, and its advertising turnover accounts for more than half of the total advertising in Hong Kong. Hong Kong 4A Advertising Association requires its members to have an annual turnover of at least HK$ 50 million, and must charge customers 65,438+05% commission and 65,438+07.65% service fee. At present, only Guangzhou has established 4A Association in Chinese mainland, referred to as "Guangzhou Comprehensive Advertising Agency Association" for short, with both local and foreign members.

1979 when China opened its business, Dentsu, the first foreign advertising company, began to advertise Japanese household appliances in the China market. Today, Dentsu has established three joint ventures in China. Since Japanese household appliances entered the China market in 1980s, more and more foreign brands have entered the China market. With the development of customer market, multinational 4A advertising companies are also closely following. By the end of 1994, there were 300 foreign (joint venture and cooperative) advertising companies (including most world-famous multinational advertising companies) entering the mainland. 1998 The top advertising companies in the world 10 have set up joint ventures in China (including Shi Sheng Great Wall International Advertising Co., Ltd., McCann Guangming Advertising Co., Ltd., Zhiwei Thompson Zhongqiao Advertising Co., Ltd., Shanghai Ogilvy Advertising Co., Ltd., Shanghai Lingshi Advertising Co., Ltd., Beijing Dentsu Advertising Co., Ltd., Meg Advertising Co., Ltd., etc.).

Due to the influx of a large number of international brands into China, multinational 4A advertising companies have developed rapidly in China. Among the top 50 advertising companies in Chinese mainland, 22 are foreign companies. Since 1996, multinational 4A advertising companies not only serve multinational customers, but also strive for big brand customers of domestic enterprises, opening up the domestic market, which has brought great impact to local advertising companies.