Is there a good prospect for doing e-commerce?

Main listed companies: At present, the listed companies in the domestic retail e-commerce industry mainly include Alibaba (baba), Pinduoduo (PDD), JD.COM(JD), Vipshop (VIPS), Easy Fresh E-commerce (YSG), Suning.cn(002024), Dada and Antarctic E-commerce (002 127). Liangpin Shop (6037 19), Baozun E-commerce (099 1), Xiao Xiong (002959), Gome Retail (00493), Three Squirrels (300783), Wang Yichuang (300792) and Liren Lizhuang (6055). Shuiyang (300740), Cooter Intelligent (300840), Ruoyuchen (0030 10), 1 (Easy), (,), Fun Shop (), Baby Tree Group (0 1765438).

The core data of this paper: China's e-commerce transaction volume, China's online retail sales, and China's online shopping users.

The volume of e-commerce transactions in China is increasing year by year.

In recent years, the government of China has continuously issued financial policies to accelerate the application of e-commerce in small and medium-sized enterprises. The domestic and international environment is favorable for China enterprises to develop e-commerce. In the online shopping market, enterprises have increased the layout of mobile terminals, and mobile shopping has developed rapidly, which has become an important force to promote the development of online shopping market, thus promoting the overall market growth of e-commerce.

According to the data of the Ministry of Commerce, during the period of 20 1 1-2020, China's e-commerce transaction volume continued to grow. In 2020, the national e-commerce transaction volume reached 37.2 1 trillion yuan, a year-on-year increase of 4.5%. Among them, the transaction volume of commodity e-commerce is 27.95 trillion yuan, the transaction volume of service e-commerce is 8.08 trillion yuan, and the transaction volume of contract e-commerce is 1. 1.8 trillion yuan.

Note: The figures in the figure are all adjusted by increasing aperture.

Online retail sales are on the rise.

Since 20 1 1, China's online retail market has developed rapidly and the scale of online retail has expanded rapidly, but in recent years, the growth rate has gradually slowed down, from 53.7% of 20 1 1 to 10.9% in 2020. According to the data of the Ministry of Commerce, in 2020, China's national online retail sales reached 1 1.76 trillion yuan, a year-on-year increase of 10.9%. Among them, the online retail sales of physical goods was 9.76 trillion yuan, a year-on-year increase of 14.8%. Rural online retail sales 1.79 trillion yuan, up 8.9% year-on-year. The online retail sales of agricultural products was 415.89 billion yuan, a year-on-year increase of 26.2%.

From 20 1 1 to 2020, the proportion of online retailing in the total retail sales of social consumer goods in China will increase rapidly, reaching 30.00% in 2020, which is 25.70 percentage points higher than the 4.30% of 201. From the trend point of view, it is predicted that the proportion of online retailing in the total retail sales of consumer goods in China will continue to increase in the future.

In the first half of 2002/KLOC-0, the number of online shopping users in China exceeded 800 million.

By June 20021year, the number of online shopping users in China had reached 8120,000, an increase of 29.65 million compared with February 2020, accounting for 80.3% of the total number of netizens.

The utilization rate of mobile online shopping is nearly 80%

In recent years, China's mobile e-commerce market has developed rapidly for three reasons: first, e-commerce companies have made efforts in mobile terminals, related products have been continuously launched, and promotional activities have been continuously launched; Second, the increasing number of mobile phone users and users surfing the Internet with mobile phones, the popularity of smart phones and tablet computers, Internet access speed, wireless broadband, tariff reduction and other external conditions have also promoted the development of mobile online shopping. Third, mobile has changed all aspects of people's lifestyles. Mobile shopping is a new thing, attracting some online shopping users to the mobile side.

By the end of 2020, the number of mobile online shopping users in China reached 780.58 million, an increase of 73.09 million compared with March 2020, accounting for 79.2% of mobile internet users.

The above data refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China E-commerce Industry by Forward-looking Industry Research Institute.