Job Recruitment Website - Job seeking and recruitment - My brother is going to buy a car. I want to buy a car around 10 in Nanchang. What car should I choose? Please elaborate.
My brother is going to buy a car. I want to buy a car around 10 in Nanchang. What car should I choose? Please elaborate.
My own car was bought by Guangben Accord in 2005. So far, it's nothing. It's super fuel-efficient, so I personally like Guangben's car. The following is an introduction to Sidi's configuration, hoping to help you.
Selling 968- 124800 yuan? Sidi went public nationwide on April 8.
Models? Main configuration? Market-guided price
1.3L Normal Edition? Manual gearbox, I-DSI engine and velvet seat are full of driving pleasure? 96,800 yuan
1.5L normal edition? Manual transmission full of driving pleasure, VTEC engine, velvet seat, door protection molding? 104800 yuan
1.5L standard edition? 5-speed automatic transmission, VTEC engine, velvet seat, self-luminous instrument, door protection molding? 1 14800 yuan
1.5L Deluxe Edition? 5-speed automatic gearbox, VTEC engine, electric folding rearview mirror with turn signal, leather fixed seat, leather steering wheel, high-quality mahogany decoration, self-luminous instrument, door protection molding? 124800 yuan
On March 29th, 2006, Guangzhou Honda held a press conference on city car, and officially announced the specific parameters and price of this advanced and high-quality new city car-City. That night, the long-awaited Guangzhou Honda City Car was unveiled at Guangzhou Tianhe Gymnasium and officially rolled off the assembly line.
Sidi (city) introduces the background.
Before the introduction of CITY, Guangzhou Honda conducted in-depth research and analysis from the macro-economy, policies, car prices, consumption environment and other aspects. From 2006 to 2008, China's GDP will maintain a growth rate of about 9%, which will ensure the rapid growth of passenger car demand, especially the comprehensive effect of the 2008 Beijing Olympic Games, which will make the overall economy show a sustained, stable and rapid growth trend; At the same time, the state advocates the construction of an economical and harmonious society, and it is expected that small cars will gradually become the development trend of the automobile market; The new consumption tax policy implemented in April 1 reduced the tax rate of economy cars from 5% to 3%. With the emergence of traffic facilities, environmental protection and energy problems, consumers' intention to buy small cars will gradually increase. So we predict that in the future, small and medium-sized cars with low fuel consumption will be more favored by users, and the small and medium-sized car market will develop at a high speed!
The above is a forecast of the market. The real birth of city cars comes from Guangzhou Honda's latest discovery of its target users. After studying the changes of consumers' demand, Guangzhou Honda found that in contemporary society, every city has such a group: they have high professional skills, initiative, courage to innovate, vitality and wisdom, and have personality charm. They embody the characteristics of creativity (creative guidance), intelligence (outstanding wisdom), truth (true personality) and youth (youthful vitality). Sidi (city) car is an advanced and high-quality new city car designed to meet their yearning and expectation for life!
Since then, Guangzhou Honda has conducted a real vehicle diagnosis investigation. The survey results show that City, a new city car from Guangzhou Honda with fashionable appearance, advanced technology, excellent environmental protection performance, excellent driving space and excellent quality, has been widely recognized by customers in China!
City brand promotion
As early as two months before the listing of CITY, Guangzhou Honda held a special publicity campaign for it.
All along, Guangzhou Honda has been presented to the public with a corporate image full of vitality and passion and constantly challenging higher goals. Combined with the characteristics of the enterprise, Guangzhou Honda held the "Urban Elite" national trial competition to encourage the discovery of more outstanding talents and jointly promote social progress and development. ? "Urban elite" is a typical representative of Sidi's vast target user groups, and the selected urban elite naturally becomes Sidi's image messenger-this embodies the concept of "from customer to customer".
The "Urban Elite" trial passed the national sea election and the preliminary contest of the district, and 32 contestants participated in a 20-day closed training. In the finals held on the evening of March 2 1, six "urban elites" successfully stood out and became the winners of this "urban elite" trial. They became the image messengers of Sidi (city) and spread the value connotation of Sidi (city) for Guangzhou Honda. Guangzhou Honda has also become the first auto company in China to successfully hold its own "sea election" as an image ambassador for enterprise and product selection.
Moreover, according to the attributes, lifestyles and values of Sidi (City) target users reflected by market research, Guangzhou Honda has specially produced an advertising song for Sidi (City), which fully reflects that Sidi (City) target users are an enterprising, energetic and intelligent group with real personality charm. This song is called "In? The city's advertising songs reflect such a process: the city sends an invitation, young people drive around the city, suddenly experience life and express their attitude and confidence in life. The composition is concise and lively, full of vitality, and the lyrics are straightforward and vivid, which is very easy to resonate with people living in the city. And Sidi (city) will be familiar to urbanites with this song.
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