Why doesn't WeChat business use the sales platform for sales?

There are many reasons why WeChat business does not use the sales platform for sales. Among them, the sales model of WeChat business is carried out through personal relationships and social networks, not through e-commerce platforms. Weishangtong often uses its social media account to promote products instead of using e-commerce platform. In addition, Wechat business often uses its own logistics system to handle orders and delivery, instead of using the logistics system of e-commerce platform. These factors make it unnecessary for WeChat business to use the sales platform to sell products.