Should HR go to Douyin for recruitment?

Do you still remember that in the offline face-to-face classes of "Redefining Recruitment" in March and April, Teacher Zhuang asked you if you use Douyin for recruitment? Many HR have never played Douyin at all.

Recently, Douyin news has been constant, and news about companies such as McDonald’s and Vanke recruiting on Douyin has also been flooding the screen. Many HRs are confused. Do they even have to go to Douyin for recruitment now? As HR recruiters who are already extremely busy, should we follow the trend and recruit people on Douyin?

Speaking of this, a sentence comes to mind:

“This is an era that destroys you, but it has nothing to do with you; this is an era that crosses borders to rob you, but you are unable to fight back; This is an era when you wake up too slowly, so you don’t have to wake up at all; this is an era when your opponent is not better than you, but when you don’t even know who your opponent is.”

Jack Ma. This statement made by the Internet at the Wuzhen World Internet Conference made everyone who woke up tremble.

In the past, China Telecom, China Unicom and China Mobile had a monopoly on communications, but they were reluctant to collect money. The competition for the market was in full swing, but they were accidentally blocked by WeChat. In an era of rapid development, your opponents come not only from your peers, but you don’t even know where they come from. For example, Toutiao, the rise of Kuaishou, Xigua Video, and Douyin. If one day you find that the boss of Jianbingguozi downstairs is better at recruiting people than you are, don’t be surprised, but you may not be able to help but panic, sighing at the intersection of this era and the blurring of industry boundaries, and regretting your own safety. at the status quo.

Tell me a ghost story: All of the above platforms can be used to do business, recruit, and hire.

Yes, not only Douyin, but all the above tools can be used for recruitment, including Honor of Kings, and some companies also use them very well. So, should you consider following me? Even if you are a Nezha with three heads and six arms, can you still roar? But will you be eliminated by the trend if you don’t follow it?

01

Those who cannot keep pace with the times are eliminated

In the era when college students were assigned packages, the human resources department was the most powerful department. It wasn't until they were free to choose a career and until Internet recruitment became popular that they suddenly realized that they had nothing in their hands. In the end, it was difficult for them to even be qualified as clerks. For example, some of them couldn't do anything but stamp.

On the other side, those aunts and uncles who are nearly 100 years old, besides square dancing, also use their strength to deeply hurt the young people.

The first batch of shortlisted candidates for square dance leaders recruited by Alibaba include those who are proficient in PPT and PS, those who graduated from Tsinghua University and work as opinion leaders in more than a dozen groups, those who have more than ten years of Taobao experience, and those who have Sesame With a credit score of over 800 points...

These uncles and aunties not only lead the square dance, but also always stand at the forefront of the times and lead the way.

So, even retired people can crush you if you don’t work hard.

To keep pace with the times, it is inevitable to make good use of new tools and accept new things.

So, do new tools have a big impact on recruitment?

02

On how recruitment is slowly being subverted by tools

In the face of new technologies, acceptance is always slower than creation. Just like the era when Nokia was the dominant player that could crack walnuts, we thought that a mobile phone that could make calls and send text messages and was strong and lasted a long time was a good phone. We did not realize that one day there would be a smartphone that was halfway between a computer and a mobile phone. The market caused Nokia to collapse in a very short period of time.

Don’t let time abandon you, because when it abandons you, it won’t say goodbye to you.

Our HR recruitment process has gone through this process after the era of appointment and dismissal power:

1. Advertising in newspapers and looking for job information on flyovers

2. At an on-site job fair, the hard work of rushing to the job is comparable to that of an actor

3. With the rise of the Internet, online recruitment platforms quickly replaced on-site recruitment. We advertised online. At this time, HR who insisted on running the job entered a bleak period with few jobs< /p>

4. Headhunters are coming to provide high-powered talents.

5. Assessment has gradually become a popular recruitment tool

6. New recruitment tools such as boss direct recruitment have made Recruitment has changed from method to form.

7. We have to go wherever the fire is.

For example, blogs, Weibo, Douban, Zhihu, Tieba, QQ groups, Moments...