How to write recruitment network planning and promotion

My experience is that a large number of relevant articles + reasonable in-site links + stable update frequency.

How to implement SEO optimization strategies can refer to the following methods:

In search engine optimization, SEO strategies affect the final optimization effect. SEO strategies are important for both small and medium-sized websites and large websites, and for large websites, it is especially important to develop a good SEO strategy.

Part One: Keyword Analysis

Keyword analysis is a lesson that all SEOs must master. Although large websites have massive amounts of data, keywords need to be analyzed on every page. Analysis, in addition to SEO, planning and editing also need to have certain keyword analysis capabilities.

Basic principles of keyword analysis:

1. Investigate users’ search habits: This is an important aspect. Only by understanding users’ search habits can we understand users’ search needs. , What do users like to search for? What search engines do they use? Etc.

2. Keywords should not be too broad: Keywords that are too broad will lead to fierce competition, consume a lot of time but may not necessarily get the desired results, and May reduce the relevance of keywords.

3. Keywords should not be too cold: Think about it, if there are no keywords that users search for, is it still worth optimizing?

4. Keywords must be highly relevant to the page content. Safety: This is beneficial to both optimization and users.

Keyword selection steps:

1. Determine core keywords: What we should consider is which word or two words can most accurately describe the content of the web page? Which one Which word is searched the most by users?

2. Expansion of the definition of core keywords: such as aliases of core keywords, combinations next to core keywords, auxiliary keywords, etc.

3. Design keywords by simulating user thinking: Imagine myself as a user, then what keywords will I search for?

4. Research competitors’ keywords: analyze them What keywords do they use for the web pages of competitors with an advantage in ranking?

Part 2: Page reverse optimization

Why do you need to do reverse optimization? Because in large websites, The optimization value of a page is generally different from that of small and medium-sized websites. Taking into account various comprehensive factors (such as brand, page content, user experience, etc.), the page optimization value of large websites is mostly in reverse order, that is: final page > topic page > column page > channel page > homepage.

How to allocate keywords to each page? The usual situation is as follows:

1. Final page: for long-tail keywords;

2. Topic pages: for popular keywords, such as "Jay Chou";

3. Column pages: for fixed keywords, such as "Music Audition";

4. Channel pages: for core Keywords, such as "music";

5. Home page: Do not assign keywords, but focus on brands.

After assigning keywords, we can add matching internal links as auxiliary to the final page. This is the advantage of internal links for large websites.

Part 3: Front-end search engine friendliness, including the search friendliness of UI design and the search friendliness of front-end code

1. First, let’s look at the search engine friendliness of UI design: Mainly The key is to make the navigation clear and use flash and pictures. Generally speaking, navigation and parts with keywords are not suitable for using flash and pictures because most search engines cannot crawl the text in flash and pictures.

2. Then there is the search engine friendliness of the front-end code:

a. Simplicity of the code: Search engines like concise html code, which is more conducive to analysis.

b. Important information first: This means that information with keywords and frequently updated information should appear as high as possible in the html.

c. Filter interfering information: The pages of large websites are generally more complex, with a lot of various advertisements, cooperation, exchange content and other irrelevant information. We should choose to use js, iframe and other search engines that cannot The recognized code filters out this part of the information.

d. Basic SEO of code: This is basic SEO work, avoiding HTML errors and semantic tags.

Part 4: Internal linking strategy

Why should we emphasize internal linking strategy? Because internal linking has the following advantages:

1. Large-scale websites use massive amounts of data The advantages of internal links are far greater than external links. The number of external links may be tens of thousands or hundreds of thousands, but large websites have millions, tens of millions or even hundreds of millions of massive web pages. If these massive web pages are used to build internal links, the advantages are obvious.

2. It is very easy to export links between web pages in the website.

3. Improve the crawling and indexing efficiency of the website by search engines, enhance inclusion, and also facilitate the delivery of PR.

4. Concentrate the topic so that the keywords of the topic have a ranking advantage in search engines.

In the construction of internal links, the following principles should be followed: 1. Control the number of internal links in the article: the number of links interspersed in the article can be controlled to about 3-8 depending on the amount of content. 2. The relevance of the link object should be high. 3. Give more attention to important web pages: Make important web pages with more keyword value get better rankings. 4. Use absolute paths.

Part 5: External link strategy

While emphasizing the construction of internal links for large websites, we should not neglect the construction of external links too much. Although the construction of external links is not as important as small and medium-sized websites, it is also of high value. External links can usually be built by exchanging links, creating link bait, and posting soft articles with links.

1. Let’s look at the principles that should be followed when exchanging links:

a. Contain keywords in the link text; b. Try to exchange links with highly relevant sites and channels; c . The number of exported links from the other party's website cannot be too many. If there are too many, they will not be of much value; d. Avoid exchanging links with websites that are not included or punished by search engines

2. Create link bait: Create links Baiting is a labor-saving task, which makes the other website take the initiative to add links for us. There are many techniques for creating link bait, but they can be summed up in two words: creativity.

3. Post soft articles with links. It refers to the placement of soft articles with links in business promotion or specifically for obtaining external links.

Part Six: Site Map Strategy

There are many large websites that do not pay attention to the construction of site maps, and the site maps of many large websites are just perfunctory and just a decoration. In fact, websites are very important for large websites. The massive data, complex website navigation structure, and extremely fast update frequency of large websites prevent search engines from completely crawling all web pages. This is an important reason why some large websites have millions or even hundreds of millions of data, but only half, one-third or even less of the website's data is included by search engines. How to rank if you can't even guarantee inclusion?

Html map:

1. Establish a good navigation structure for search engines.

2. Html maps can be divided into horizontal and vertical navigation. Horizontal navigation mainly includes links to channels, columns, topics, etc., while vertical navigation mainly targets keywords.

3. Each page has a link to the site map.

Xml site map: mainly for search engines such as Google, yahoo, and live. Because the data volume of large websites is too large, a single sitemap will cause the sitemap.xml file to be too large, exceeding the tolerance of search engines. So we need to split the sitemap.xml into several pieces, and each split sitemap.xml will remain within the range recommended by the search engine.

Part Seven: Search Engine Friendly Writing Strategies

Search engine friendly writing is a critical part of creating massive amounts of data to achieve good search engine rankings. It is impossible for SEO personnel to put forward SEO suggestions or plans for every web page, so the training of writing staff is particularly important. If all writers write according to the principles of search engine friendliness, the effect will be terrible.

1. Repeated training is required for writing staff: writing staff are not SEOs and have no experience. It is impossible to understand SEO writing skills in one go. Therefore, repeated training of writing staff is required to achieve results.

2. When creating content, first think about what users will search for, and write according to users’ search needs.

3. Pay attention to title and meta writing: For example, although the weight of meta in search engines is already very low, bad meta writing, such as stacking keywords and keywords that are not relevant to the content, will produce negative results. effect. The weight of Title is higher, so try to incorporate keywords into Title.

4. Integration of content and keywords: Keywords should be appropriately integrated into the content, so that the keywords appear in the appropriate positions and maintain appropriate keyword density.

5. It is important to add links to keywords: adding links to related keywords, or adding links to keywords from other web pages that appear on this web page, can make good use of the advantages of internal links.

6. Use semantic tags for keywords:

Part 8: Log analysis and data mining

Log analysis and data mining are often ignored by us , in fact, whether it is a large website or a small or medium-sized website, it is a very meaningful job. It's just that log analysis and data mining of large websites are more difficult because the amount of data is too large, so we need to have enough patience to do the work and be targeted.

1. Website log analysis: There are many types of website log analysis, such as access source, browser, client screen size, entrance, bounce rate, PV, etc. There are three main types most relevant to SEO work: a. Search engine traffic import; b. Search engine keyword analysis; c. Statistical analysis of user search behavior

2. Hotspot data mining: We can use Use your own website log analysis as well as some external tools and SEO's own ability to grasp hot spots to mine hot spot data. The main methods of mining hot data include: a. Grasping industry hot spots, which can be completed by editors and SEO ***; b. Predicting potential hot spots, which requires high information sensitivity and can predict potential hot information. c. Create hot spots by yourself, such as hype, etc.; d. Create special topics for hot spots

Part 9: Create special topics for keywords

In addition to the final page, various popular keywords The feature you create should serve as your website's second largest source of search engine traffic. After we mine the hot data, we can create special topics based on these popular keywords. Where does the content of the special page come from? We generally use programs to filter and aggregate information related to corresponding keywords, so that the content and keywords are highly matched, and the required content is provided for both users and search engines.

Of course, it is difficult to ensure the search engine ranking of the topic by just creating a topic without auxiliary means. We can obtain links through internal links in articles, channel page recommendations, or topic recommendations on the final page to achieve the effect. .

1. Create special topics for hot keywords

2. Aggregation of keyword-related information

3. Supplemented by internal links in articles