Hmi recruitment

Why do you say it's tearing the B-end seal? Most students who haven't touched terminal B think that terminal B is just a simple list and graph. Just piecing together open source components. What can I design?

In fact, this idea is completely wrong. When you touch it, you will find that the B side needs to master too much product knowledge, thinking logic, normative consciousness and so on.

Moreover, the word B-side has appeared more and more frequently in recent years, because in previous years, everyone was competing for the C-side market, and the competition for pure C-side traffic has come to an end. On the contrary, B-end products have brought new opportunities and attracted more and more attention. Compared with the previous B-end designers, they now need to master more and more skills. You can check some recruitment websites. Now the position of B-side visualization is very popular. Compared with the C-end, the talent gap is bigger, and the B-end will be even hotter in the next few years. If you have a chance to touch the B-terminal, don't miss it. It takes our team an average of two months to recruit a suitable designer.

Having said that, let's start today's topic!

First of all, some designers here may not be exposed to the design of data visualization, so the first question is, what is visualization? Think about it. Give everyone three seconds ~

Improve users' data processing efficiency through visual expression.

Next, I will explain how to build visualization from three aspects:

Inspiration needs to be generated and accumulated.

Design drive from zero to one

Design index

First of all, inspiration needs to be generated and accumulated.

1. 1 ? In the digital age, 99% of the problems are old problems.

In the digital age, information asymmetry still exists, especially the key technical and design problems, but if you look closely, you will find that your new problems are old problems of others a long time ago. So be a man with a conscience.

But the problem is coming again. Sometimes I really don't know how and where to find it. This is a very common question. Because visualization is smaller than mature fields such as illustration and plane, it is a headache for novice designers to find inspiration and materials. Unfamiliarity with keywords leads many designers to stay on keyword visualization, and finally they feel that they are all pictures they see, which is nothing new.

1.2? Have a clear goal and know what you are looking for.

There is too much information on the internet, and aimless inspiration will only waste time. One day, this picture looks good, and the other day, it looks good. A few hours passed unconsciously.

1.3? Establish a keyword thesaurus

After determining the target, it is necessary to refine the keywords. How to establish a keyword thesaurus?

The keyword thesaurus consists of three parts: terminal, design type and business type.

Terminal: big screen, mobile terminal, web, etc.

Design type: each subdivided data visualization category has some proper nouns, such as the recently popular on-board HMI system, whose type keyword is HMI. Through these keywords, you will find more accurate results. Design type keywords such as: AR/VR, HUD, HMI, FUI, etc. You need to know the keywords related to your company and record them. And what is related to you, write it down and add your own vocabulary.

Business types: smart city, biomedical, monitoring and deployment, etc.

Search these three categories individually or in combination, and you will see more visualization products. After the keyword thesaurus is established, it can be searched on commonly used websites, and the best ones are behance and Pinterest.

1.4 ? Besides the commonly used design websites, where else can I see them?

Enterprise official website: Many companies doing data visualization will show some cases that can reflect their own business characteristics and strength in official website, and these cases are the best data visualization design works of these companies. So whenever there are cases in official website, the case list is basically the most typical and best design, so it is also an interesting and effective way to find inspiration from these cases.

1.5 You see what others can't see, and your design ability is different.

To sum up: you can see what others can't, and the design can be different. If what you see is the same as others, how can you do it better than others?

1.6? Interest promotion

People who often brush short video/news websites should know that the system will arrange the following content push for you according to your likes, collections, browsing and other data, so as to ensure more accurate content push for you. The same is true for designing websites. Behance and other websites are also thousands of people. It will read your preferences according to your likes and collections, and then push more accurate works. So suppose you are in the direction of B-side data visualization, and you will often search and praise related works, so the chances of related content appearing on your home page will increase.

1.7? Periodically clean and update iterations.

Finally, this is also a common problem of many designers, and you can learn it by collecting it.

The inspiration library needs refinement, not more. Every once in a while, when I come back to look at my previous collection of works, I will find that some works have been disdained, because in the process of collecting inspiration, our aesthetics will naturally improve. When more and more samples are input, we will have more dimensions to evaluate the works. Those works that used to be good will also have defects and dissatisfaction now. This is a very positive result. Growth means continuous elimination. Delete those works that you feel dissatisfied with, and add works that are more in line with your current aesthetics to the inspiration library.

In this way, slowly improve your foundation, so as to go higher.

Second, from zero to one? Design drive

After the first part, we started to build the product.

I am in charge of about 10 projects from zero to one. I think the right to speak of designers is the highest in the whole product cycle, which can be said to be design-driven. Since design can have enough voice, you should plan the future design direction.

In the initial stage of a product, there are often several controversial issues. Let's talk about them

2. 1 ? Design first or study first?

This is a multiple-choice question that must be done for a new project. Think about it before you talk about it. If it were you, what would you choose?

My opinion is that design comes first. (Of course, design first is based on at least a simple understanding of the industry of this project, and then design first and then conduct user research). Why? Because if the user researches first, the user will only give back what he wants most at the moment, which may mislead you. For example, we often give an example: before the advent of cars, people just wanted a faster horse.

What we want to solve is not what users want now, but what users really need behind the pain points. In this 0- 1 creative project, designers are often the people who know the products best at the moment. If you leave the decision to some people who don't understand the product, you can only get lost in the end, and the pot is still designed. Therefore, from the beginning, designers should hold the decision-making power in their hands and master the course.

2.2 ? Design priority or specification priority?

This question seems to be unified now, but some students still have doubts, so I will take it out and talk to you again.

First of all, my view is that design comes first, and the specifications are basically YY before my own design, and the rework rate is extremely high. When you are making a specific design, you will know that the previous specifications are all useless. Generally, the specification will be exported after the completion of the project or the main style and main page, which can not only reduce the changes of the specification, but also ensure the continuation of the later functions to the specification, killing two birds with one stone.

Of course, design specifications are not required for all projects. They are aimed at reducing workload rather than increasing it. If it is a one-time project, there is no need to spend extra energy to output specifications and waste resources ~

2.3 ? Which is more important, completion or perfection?

Now is the era of race against time, the task is endless and endless. What caused this situation is nothing more than a problem: lack of time. The usual practice is to finish first and then iterate. After making the product for a long time, you will find that completion is more important than perfection. If it is not perfect, you can iterate again. If you don't finish it, you may miss a window and lose the possibility of perfection ~

After these three questions, we should also pay attention to some matters when designing, so as to be truly design-driven.

2.4 Simplify complexity, and turn complexity into beauty.

For designers, our task is to make complex problems clear, simple and beautiful, so we should become "bridge builders" for enterprises to communicate with customers. Through the design method, the intangible and complex technology is displayed in a tangible and intuitive way, so that customers can feel the function of the product more intuitively and clearly and understand its value in the business scene.

2.5? Change the perspective and establish resonance.

From the customer's point of view, focus on the core issues concerned by customers, organize the content in an orderly way through scenes, quickly establish resonance with customers, and effectively reduce the difficulty of content understanding.

2.6? The product architecture can be less complicated.

Simplify and fool complex business/functions, reduce the learning cost to the greatest extent, and never let users operate things that can help users. You should let users know what your product does and what functions it has within 1 minute, and you will succeed.

2.7 Boldly hide redundant content

The content of the B-end project is huge. In the face of complicated information, it is necessary to extract the core content of each scene to avoid redundant information hindering the effective dissemination of the content. The speech language should not only be easy to understand, but also strictly control the number of words to ensure that the content can be quickly browsed and understood.

2.8 ? Respect user habits

Don't try to change the user's habitual thinking. You should remember that inertial thinking is greater than design thinking, and his reading habits and operating habits are not easy to change. Don't try to change them for the sake of personalization. In most cases, the result will not be so ideal unless you have great confidence.

2.9? Choose the right chart

This is often mentioned, so I will briefly remind you here. For example, when comparing data, the histogram can clearly express the results that users want, but you should put a cool radar chart. His main purpose was not achieved. What's the use of being beautiful?

What scene is each chart suitable for, such as antv, hicharts, etc. There are introductions, so I won't go into details one by one. I have written an article on how to make rational use of charts before, and you can have a look if you are interested.

Third, the design measurement

We need to verify and measure the quality of product design. How do we verify the quality of visualization?

Beauty and ugliness are also subjective, there is no absolute beauty and there is no absolute ugliness. There will always be people who like a product and people who don't, but we should cater to the aesthetics of most people.

Therefore, we need a methodology to verify the quality of products. Now major manufacturers are doing their own product verification methodology. Ali did well in China. Let me give you some commonly used measurement models.

Alibaba Cloud: UES

Ant Financial Service: Technology and Ease of Use

1688: five-degree model

Youku: DES

UES is currently the best in China, and the UES model was officially explained at Ali Design Week in May. Let me briefly talk about UES in Alibaba Cloud. There are so many measurement models, regardless of different methods and dimensions, but the purpose is the same: to measure the design results through models.

Ease of use: easy to operate, easy to learn and easy to see? ...

Consistency: overall style, general framework, general scenarios and components. ...

Task efficiency: task completion rate, task completion time and function utilization rate. ...

Performance: first screen rendering time, API request response time, page request response time? ...

Satisfaction: product satisfaction ...

UES is divided into five modules, which need to be verified in the whole product life cycle.

I'll stop here to introduce the UES mode. Start talking, but you can't finish talking for a long time. If you are interested, you can go to the relevant materials of UES mode officially released by Alibaba Cloud for in-depth study to see if it is suitable for your own products.

The above is a model for measuring products. Next, for our B-end designers, there should also be some indicators to measure whether they are qualified or not.

3. 1? design efficiency

Now in the era of involution, all major manufacturers are talking about human efficiency. After all, time is the most precious, so now they are all trying to improve the efficiency of human beings. Moreover, compared with C terminal, B terminal can have more automation tools.

Take my company as an example. When I first went there, there were basically no automation tools. Every designer is busy every day and no one is idle. But I found that there is a lot of repetitive physical labor, which can be completed without much thinking, but it takes nearly 1/3 of the time. So I am thinking about how to improve human efficiency and replace some manual labor with some tools, so that I can release my design assets and do more important things.

At that time, we made the first automation tool: designing the system. Now everyone should be familiar with this word, but we started to do it earlier, and there is no perfect design system for our reference. It can be regarded as the first team to explore the design system. After the design system is completed, the design time of 1/3 can be saved, and the standardization of the team is more unified.

Later, we also made some other automation tools, such as combining some plug-ins to realize the automatic release of icons and components. I got through with R&D students, and with the corresponding automatic reminding tools, I also saved the communication cost with R&D.

At work, if you can reduce one step in the process, you will succeed. Take your time and walk out of the Long March step by step.

3.2? Growth design

The word "growth" comes from the book "Growing Hacker". As the name implies, this word aims to promote product growth.

This word is often used at C-end, because there are many verifiable methods at C-end, and the results can be obtained quickly, so some common growth design cases are all about C-end, while at B-end, there are many constraints, and design is only a part that affects growth, and the effect is slow.

However, although there are many influencing factors and the effect is slow, we can still seize the opportunity and try more ways to realize the design growth. My method doesn't work, so I'll try another method. Everyone is groping across the river ~

3.3? Enhance the strength of enterprises

All the designs are designed to empower businesses and pay for them. The essence of our design is to solve problems for users and let users understand the products in the most intuitive way. Don't run counter to your career for the so-called "I feel beautiful".

3.4? Experience innovation

User experience designers will become more and more important, and will be paid more and more attention in the past two years and in the next few years. This industry needs not only hands-on people, but also brains.

Now in the second half of the Internet, not only the function, but also the importance of user experience has become more and more important in work.

Besides, in this super involution era, if you don't improve, your competitors will kill you. And if you just maintain the old version, you won't have a good product when you go to the interview next time.

3.5? Make good use of tools

Now a variety of office tools and software emerge in an endless stream, many of which are similar. Some designers are struggling to choose tools again. I don't think it's necessary to struggle at all. First of all, you have to be clear about what I want to achieve. As long as a software meets your needs, you can use it.

Tools serve people. No matter how we change the design software from PS–sketch–FIGMA, we always focus on one purpose: to finish the work more efficiently.

Especially some automation tools, artificial intelligence is upgrading rapidly now, so we should pay more attention to designing automation tools and let them free our hands.

abstract

Finally, I want to send you a word:

The only constant in this era is change.

No matter how good you are now, you will be eliminated if you don't change.