Diaoye beef brisket recruitment

Mobile Internet Thinking Readers 20 14 18

Some people vividly describe "mobile Internet thinking" as "5F thinking". How to understand it? Let's have a look.

Fragmentation (fragmentation)

Small white-collar workers in a company, who take the subway to work in the morning and have a long journey, use their mobile phones to read novels to kill time; Eating at noon, the crowded restaurants in the commercial CBD are well known, first use the mobile phone reservation software to make reservations; While waiting for the food, I turned on my mobile phone and played Angry Birds several times. Going out to do business in the afternoon and finding the business place smoothly according to the mobile phone map ... The above is a typical "fragmented" life scene.

The fragmentation of location, time and demand naturally leads to the application of fragmentation. Luo Zhenyu, the operator of Luo Ji Thinking, uses a minute's voice every day to express his feelings about life and recommend all kinds of knowledge. This fragmented presentation has been sought after by countless fans.

Zhang Xiaolong, the "father of WeChat", said "Let users fall in love with you in one minute" is a typical fragmented thinking.

Fan thinking (fans)

Fans are productivity, and injecting fan economics into the mobile Internet has become a classic law.

In the Internet era, product managers make products by interacting with users, and then drive forward through user data. In the era of mobile internet, fan users will provide a lot of needs, as long as they cater to them under the big pattern and planning. An obvious trend is that it used to be dominated by product managers, but now it is dominated by fans.

Fans have become a key factor in the success or failure of products. What did the previous products rely on? In traditional industries, we all know that the most effective marketing method is to become the king of CCTV advertising. Whoever catches the winner can sell his products. In the next era, the influence of traditional promotion channels is still very strong, but it is not unique. On the contrary, if there are 65,438+0 million true fans, product marketing and promotion can also be very fast and effective.

No wonder an e-commerce company advertises for a "chief fan officer".

Focus (focus)

In the era of mobile Internet, "what not to do" is more important than "what to do".

Jobs said, "Concentration and simplicity have always been my secret. Simple may be more difficult than complex. You must try to clear your mind and make things simple. But it's worth it in the end, because once you do it, you can work miracles. " Jobs pursued an extreme simplicity. If it can be achieved with one click, he will never use two.

Zhang Xiaolong inherited the simplicity of Jobs. Everyone will use the "shake" of WeChat. It's simple. You don't need to study. Zhang Xiaolong wants to avoid any literal interpretation in the interface. Once a function needs to be explained in words, the design of this function fails. Zhang Xiaolong has always insisted that "less is more", so WeChat succeeded.

Think quickly (quickly)

Fast, mainly in decision-making, product launch, action, product iteration, innovation, change and market reaction. The product development of Internet companies should be small steps, fast running and rapid iteration, and the rhythm is calculated in days or weeks. Zynga Game Company updates the game several times a week, Xiaomi MIUI system insists on weekly iteration, and even the menu of Diaoye Beef brisket restaurant is updated once a month. After the launch of WeChat 1 year, it is iteratively developed 44 times, and there are forty or fifty bugs (vulnerabilities) in Xiaomi mobile phone that need to be modified every week.

First thinking (first)

After the battle of the law of the jungle, the Internet has basically formed an inherent pattern. No matter the early four portals or the current BAT, no one can shake the pattern of Daxie. The mobile Internet seems to bring the possibility of reshuffle. On the same starting line, who can win the first place in the eyes of users is still unknown.

If the Internet era can still be full of flowers, then there can only be one first in the mobile Internet era. The application of fragmentation directly leads to users' attitude of liking the new and hating the old. In a very short time, users will almost only accept the first in their hearts, so the so-called "first thinking" is very important.